Return to results
Book chapters (2016), À la pointe du management, Dunod, pp. 143-164

Marketing : le difficile exercice de la prévision des ventes de nouveaux produits

DONADA Carole , LE NAGARD Emmanuelle

Forecasting sales of innovations is a difficult but compulsory exercise for the good functioning of the company. The chapter presents the main forecasting models and analyzes its challenges for companies.

DONADA, C. and LE NAGARD, E. (2016). Marketing : le difficile exercice de la prévision des ventes de nouveaux produits. In: À la pointe du management. 1st ed. Dunod, pp. 143-164.

Keywords : #Innovation, #Prévision-des-ventes