Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "4001"
  #_source: array:26 [
    "id" => "4001"
    "slug" => "marketing-le-difficile-exercice-de-la-prevision-des-ventes-de-nouveaux-produits"
    "yearMonth" => "2016-02"
    "year" => "2016"
    "title" => "Marketing : le difficile exercice de la prévision des ventes de nouveaux produits"
    "description" => "DONADA, C. et LE NAGARD, E. (2016). Marketing : le difficile exercice de la prévision des ventes de nouveaux produits. Dans: <i>À la pointe  du management</i>. 1st ed. Dunod, pp. 143-164."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DONADA Carole"
        "bid" => "B00000161"
        "slug" => "donada-carole"
      ]
      1 => array:3 [
        "name" => "LE NAGARD Emmanuelle"
        "bid" => "B00000304"
        "slug" => "le-nagard-emmanuelle"
      ]
    ]
    "ouvrage" => "À la pointe  du management"
    "keywords" => array:2 [
      0 => "Innovation"
      1 => "Prévision des ventes"
    ]
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "143-164"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "La prévision des ventes des innovations est un exercice difficile mais indispensable au bon fonctionnement de l’entreprise. Le chapitre présente les principaux modèles de prévision et analyse les difficultés des entreprises à bien prévoir."
      "en" => "Forecasting sales of innovations is a difficult but compulsory exercise for the good functioning of the company. The chapter presents the main forecasting models and analyzes its challenges for companies."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-21T15:21:45.000Z"
    "docTitle" => "Marketing : le difficile exercice de la prévision des ventes de nouveaux produits"
    "docSurtitle" => "Chapitres"
    "authorNames" => "<a href="/cv/donada-carole">DONADA Carole</a>, <a href="/cv/le-nagard-emmanuelle">LE NAGARD Emmanuelle</a>"
    "docDescription" => "<span class="document-property-authors">DONADA Carole, LE NAGARD Emmanuelle</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2016</span>"
    "keywordList" => "<a href="#">Innovation</a>, <a href="#">Prévision des ventes</a>"
    "docPreview" => "<b>Marketing : le difficile exercice de la prévision des ventes de nouveaux produits</b><br><span>2016-02 | Chapitres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Marketing : le difficile exercice de la prévision des ventes de nouveaux produits</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 8.83707
  +"parent": null
}