Return to results
Presentations at an Academic or Professional conference (1997)

Giving or Buying : is There any Substitution Effect in Fund-Raising ?

The research is designed to study the behavioral consequences of the use of multiple distribution channels when they are associated with different motivations. An empirical study of the data of a French fundraising association shows that while mail order sales do indeed erode traditional public mail collection, this erosion nonetheless remains limited given the weak penetration of mail order sales among traditional donors.

DESMET, P. (1997). Giving or Buying : is There any Substitution Effect in Fund-Raising ?