Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "6060"
  #_source: array:26 [
    "id" => "6060"
    "slug" => "giving-or-buying-is-there-any-substitution-effect-in-fund-raising"
    "yearMonth" => "1997-10"
    "year" => "1997"
    "title" => "Giving or Buying : is There any Substitution Effect in Fund-Raising ?"
    "description" => "DESMET, P. (1997). Giving or Buying : is There any Substitution Effect in Fund-Raising ?"
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "L'objectif de cette recherche est d'étudier les conséquences comportementales de l'utilisation de différents canaux de distribution lorsque l'utilisation de ceux-ci correspond à des motivations différentes de la part du consommateur. Une étude expérimentale dans le domaine de la collecte de fonds caritative montre qu'une approche commerciale (envoi d'un catalogue) sur les donateurs a des conséquences négatives sur la collecte de fonds. Cet effet négatif reste cependant limité du fait de la faible pénétration de l'achat par correspondance parmi les donateurs traditionnels."
      "en" => "The research is designed to study the behavioral consequences of the use of multiple distribution channels when they are associated with different motivations. An empirical study of the data  of a French fundraising association shows that while mail order sales do indeed erode traditional public mail collection, this erosion nonetheless remains limited given the weak penetration of mail order sales among traditional donors."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T01:21:46.000Z"
    "docTitle" => "Giving or Buying : is There any Substitution Effect in Fund-Raising ?"
    "docSurtitle" => "Communications dans une conférence"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1997</span>"
    "keywordList" => ""
    "docPreview" => "<b>Giving or Buying : is There any Substitution Effect in Fund-Raising ?</b><br><span>1997-10 | Communications dans une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Giving or Buying : is There any Substitution Effect in Fund-Raising ?</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.054154
  +"parent": null
}