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Presentations at an Academic or Professional conference (1995), Institute of Management, June 20, University of Vienna (also presented at the Institute of Marketing, June 23, University of Innsbruck)

Forecasting the Dynamics of the Sales of New Packaged Goods

BEMMAOR Albert C. , GROS G., JEULAND A.P.

This paper develops a model which predicts upper and lower bounds on sales, cumulative penetration and on the proportion of repeat buyers of a new packaged good from intention-to-buy measures. The model is tested on several new packaged goods.

BEMMAOR, A.C., GROS, G. and JEULAND, A.P. (1995). Forecasting the Dynamics of the Sales of New Packaged Goods. In: Institute of Management, June 20, University of Vienna (also presented at the Institute of Marketing, June 23, University of Innsbruck).