Essec\Faculty\Model\Contribution {#2188
  #_index: "academ_contributions"
  #_id: "8001"
  #_source: array:26 [
    "id" => "8001"
    "slug" => "dynamique-des-ventes-et-strategies-publicitaires-concurrentielles"
    "yearMonth" => "2002-11"
    "year" => "2002"
    "title" => "Dynamique des ventes et stratégies publicitaires concurrentielles"
    "description" => "EL OUARDIGHI, F. (2002). <i>Dynamique des ventes et stratégies publicitaires concurrentielles</i>. ESSEC Business School."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "EL OUARDIGHI Fouad"
        "bid" => "B00000177"
        "slug" => "el-ouardighi-fouad"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 21:00:33"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Documents de travail"
      "en" => "Working Papers"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Dans cet article, un inventaire sélectif des applications publicitaires des jeux différentiels est réalisé. Notamment, les stratégies publicitaires concurrentielles sont analysées en contexte de duopole à partir de modèles dynamiques des ventes en temps continu. Dans un premier temps, les stratégies publicitaires respectivement associées aux modèles d'effort publicitaire excédentaire, de Vidale-Wolfe et de Lanchester sont étudiées. Dans un second temps, les extensions reposant sur des combinaisons appariées de ces modèles génériques sont analysées. L'apport méthodologique des jeux différentiels dans le cadre de la formulation des stratégies publicitaires concurrentielles est ainsi mis en évidence."
      "en" => "In this paper, a selective survey of differential games advertising applications is made. Using continuous time dynamic models of sales, the competitive advertising strategies are analyzed in duopoly market. In this first part, the advertising strategies derived from excess advertising, Vidale-Wolfe and Lanchester models are respectively studied. In the second part, extensions using a combination of these generic models are developed. Doing so, the methodological contribution of differential games to competitive advertising issues is emphasized."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-07-26T23:21:49.000Z"
    "docTitle" => "Dynamique des ventes et stratégies publicitaires concurrentielles"
    "docSurtitle" => "Working Papers"
    "authorNames" => "<a href="/cv/el-ouardighi-fouad">EL OUARDIGHI Fouad</a>"
    "docDescription" => "<span class="document-property-authors">EL OUARDIGHI Fouad</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2002</span>"
    "keywordList" => ""
    "docPreview" => "<b>Dynamique des ventes et stratégies publicitaires concurrentielles</b><br><span>2002-11 | Working Papers </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Dynamique des ventes et stratégies publicitaires concurrentielles</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.782936
  +"parent": null
}