Essec\Faculty\Model\Contribution {#2188
  #_index: "academ_contributions"
  #_id: "4496"
  #_source: array:26 [
    "id" => "4496"
    "slug" => "customer-base-equity-and-price-acceptability-an-empirical-analysis"
    "yearMonth" => "2009-12"
    "year" => "2009"
    "title" => "Customer-base Equity and Price Acceptability: An Empirical Analysis"
    "description" => "DESMET, P. (2009). Customer-base Equity and Price Acceptability: An Empirical Analysis. Dans: <i>ANZMAC 2009: Sustainable Management & Marketing Conference</i>. Monash University."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
    ]
    "ouvrage" => "ANZMAC 2009: Sustainable Management & Marketing Conference"
    "keywords" => array:3 [
      0 => "Capital marque"
      1 => "Prix acceptables"
      2 => "Prix limites"
    ]
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Site Internet. Le capital marque se mesure par l'effet différentiel de la connaissance de la marque sur les réactions des consommateurs aux actions marketing. La compréhension de la source de ces effets est aussi importante que leur mesure. Dans cette recherche, la prime de prix est mesurée indirectement par la méthodologie des prix limites et mise en relation avec le capital marque mesuré par deux dimensions, l'attachement à la marque et la confiance. Une étude empirique menée sur la base de données clients d'un industriel montre que, pour un nouveau produit alimentaire, les consommateurs ayant un attachement et une confiance forte ont, contrairement aux attentes, des prix limites plus faibles que ceux qui sont moins attachés. Une des sources de ce résultat est que le contexte de choix influence la relation  et que cette variable doit donc être intégrée dans le cadre conceptuel."
      "en" => "Customer brand equity is the differential effect of brand knowledge on consumer response to the marketing of the brand. In this paper we study the link between one dimension of brand equity, brand attachment, and reference price measured by price limits. An empirical study for a new food product confirm the hypothesized positive link between brand attachment and price acceptability for the new product."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-07-16T07:22:04.000Z"
    "docTitle" => "Customer-base Equity and Price Acceptability: An Empirical Analysis"
    "docSurtitle" => "Conference Proceedings"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>"
    "docDescription" => "<span class="document-property-authors">DESMET Pierre</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2009</span>"
    "keywordList" => "<a href="#">Capital marque</a>, <a href="#">Prix acceptables</a>, <a href="#">Prix limites</a>"
    "docPreview" => "<b>Customer-base Equity and Price Acceptability: An Empirical Analysis</b><br><span>2009-12 | Conference Proceedings </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Customer-base Equity and Price Acceptability: An Empirical Analysis</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.200829
  +"parent": null
}