Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "11682"
  #_source: array:26 [
    "id" => "11682"
    "slug" => "consideration-sets-of-size-one-an-empirical-investigation-of-automobile-purchases"
    "yearMonth" => "1995-05"
    "year" => "1995"
    "title" => "Consideration sets of size one: An empirical investigation of automobile purchases"
    "description" => "LAPERSONNE, E., LAURENT, G. et LE GOFF, J.J. (1995). Consideration sets of size one: An empirical investigation of automobile purchases. <i>International Journal of Research in Marketing</i>, 12(1), pp. 55-66."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "LAURENT Gilles"
        "bid" => "B00770447"
        "slug" => "laurent-gilles"
      ]
      1 => array:1 [
        "name" => "LAPERSONNE Eric"
      ]
      2 => array:1 [
        "name" => "LE GOFF Jean-Jacques"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:1 [
      0 => "Consumer behavior; Consideration sets; Purchasing behavior; Decision processes; Automobiles"
    ]
    "updatedAt" => "2021-07-13 14:31:54"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "55-66"
      "volume" => "12"
      "number" => "1"
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "A consideration set does not necessarily contain several brands. We argue that, when building his or her consideration set, a consumer will decide to stop if a further search for possible solutions is not perceived to be potentially cost-effective. Certain consumers may therefore make a decision with a consideration set of size one. We present the results of an empirical exploratory study of about one thousand recent buyers of a new car. Among those, seventeen percent only considered the brand of their previous car, and had therefore a consideration set of size one. The phenomenon is thus rather frequent, and important from a supplier's perspective. It is useful to identify the marketing actions that may lead to it, as well as to understand uncontrollable causes, such as age. What can a manufacturer do to preclude active search of other brands by his current customers, and to trigger it for current customers of his competitors? We analyze factors predicting the consideration of a single brand: Satisfaction with the previous car and dealer, socio-demographic variables (being old, with a lower education and lower income), low perceived risk, and a number of product-specific elements (owning only one car, not owning a foreign car, staying in the same product segment, etc.)."
      "en" => "A consideration set does not necessarily contain several brands. We argue that, when building his or her consideration set, a consumer will decide to stop if a further search for possible solutions is not perceived to be potentially cost-effective. Certain consumers may therefore make a decision with a consideration set of size one. We present the results of an empirical exploratory study of about one thousand recent buyers of a new car. Among those, seventeen percent only considered the brand of their previous car, and had therefore a consideration set of size one. The phenomenon is thus rather frequent, and important from a supplier's perspective. It is useful to identify the marketing actions that may lead to it, as well as to understand uncontrollable causes, such as age. What can a manufacturer do to preclude active search of other brands by his current customers, and to trigger it for current customers of his competitors? We analyze factors predicting the consideration of a single brand: Satisfaction with the previous car and dealer, socio-demographic variables (being old, with a lower education and lower income), low perceived risk, and a number of product-specific elements (owning only one car, not owning a foreign car, staying in the same product segment, etc.)."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-21T23:21:42.000Z"
    "docTitle" => "Consideration sets of size one: An empirical investigation of automobile purchases"
    "docSurtitle" => "Journal articles"
    "authorNames" => "<a href="/cv/laurent-gilles">LAURENT Gilles</a>, LAPERSONNE Eric, LE GOFF Jean-Jacques"
    "docDescription" => "<span class="document-property-authors">LAURENT Gilles, LAPERSONNE Eric, LE GOFF Jean-Jacques</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1995</span>"
    "keywordList" => "<a href="#">Consumer behavior; Consideration sets; Purchasing behavior; Decision processes; Automobiles</a>"
    "docPreview" => "<b>Consideration sets of size one: An empirical investigation of automobile purchases</b><br><span>1995-05 | Journal articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Consideration sets of size one: An empirical investigation of automobile purchases</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.953466
  +"parent": null
}