Essec\Faculty\Model\Contribution {#2216
#_index: "academ_contributions"
#_id: "12499"
#_source: array:26 [
"id" => "12499"
"slug" => "can-donations-be-too-little-or-too-much"
"yearMonth" => "2020-01"
"year" => "2020"
"title" => "Can Donations Be Too Little or Too Much?"
"description" => "MARC MAZODIER, M.M., CARRILLAT, F., PLEWA, C. et SHERMAN, C. (2020). Can Donations Be Too Little or Too Much? <i>European Journal of Marketing</i>, 55(1), pp. 271-296."
"authors" => array:4 [
0 => array:3 [
"name" => "MARC MAZODIER Marc MAZODIER"
"bid" => "B00791034"
"slug" => "mazodier-marc"
]
1 => array:1 [
"name" => "CARRILLAT François"
]
2 => array:1 [
"name" => "PLEWA Carolin"
]
3 => array:1 [
"name" => "SHERMAN Claire"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "Philanthropy, Social responsibility, Corporate branding"
]
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => "http://dx.doi.org/10.1108/EJM-03-2019-0278"
"publicationInfo" => array:3 [
"pages" => "271-296"
"volume" => "55"
"number" => "1"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "By examining charitable giving at the micro-level, this research provides practical advice to companies on how to determine, ahead of time, how much to donate and what exactly to communicate in which economic situation."
"en" => "By examining charitable giving at the micro-level, this research provides practical advice to companies on how to determine, ahead of time, how much to donate and what exactly to communicate in which economic situation."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2024-11-08T20:21:42.000Z"
"docTitle" => "Can Donations Be Too Little or Too Much?"
"docSurtitle" => "Journal articles"
"authorNames" => "<a href="/cv/mazodier-marc">MARC MAZODIER Marc MAZODIER</a>, CARRILLAT François, PLEWA Carolin, SHERMAN Claire"
"docDescription" => "<span class="document-property-authors">MARC MAZODIER Marc MAZODIER, CARRILLAT François, PLEWA Carolin, SHERMAN Claire</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2020</span>"
"keywordList" => "<a href="#">Philanthropy, Social responsibility, Corporate branding</a>"
"docPreview" => "<b>Can Donations Be Too Little or Too Much?</b><br><span>2020-01 | Journal articles </span>"
"docType" => "research"
"publicationLink" => "<a href="http://dx.doi.org/10.1108/EJM-03-2019-0278" target="_blank">Can Donations Be Too Little or Too Much?</a>"
]
+lang: "en"
+"_type": "_doc"
+"_score": 9.001675
+"parent": null
}