Essec\Faculty\Model\Contribution {#2188
  #_index: "academ_contributions"
  #_id: "14814"
  #_source: array:26 [
    "id" => "14814"
    "slug" => "all-business-strategies-fall-into-4-categories"
    "yearMonth" => "2024-05"
    "year" => "2024"
    "title" => "All Business Strategies Fall into 4 Categories"
    "description" => "BARTHELEMY, J. (2024). All Business Strategies Fall into 4 Categories. <i>Harvard Business Review</i>, Digital Article."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "BARTHELEMY Jérôme"
        "bid" => "B00013767"
        "slug" => "barthelemy-jerome"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:3 [
      0 => "strategy"
      1 => "business strategies"
      2 => "decision-making"
    ]
    "updatedAt" => "2024-05-29 01:01:19"
    "publicationUrl" => "https://hbr.org/2024/05/all-business-strategies-fall-into-4-categories"
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => "Digital Article"
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "The problem with strategy frameworks is that although they can help you determine whether an opportunity is attractive or whether a given strategy is likely to work, they generally don’t help you in the task of identifying the opportunity or crafting the strategy in the first place. This article introduces a framework, built on an in-depth analysis of the creativity literature, that aims to fill that gap by providing a systematic approach to identifying potential strategies. The framework categorizes all strategies into the following four groups, from the least creative to the most creative: adapting an existing industry strategy, combining different existing industry strategies, importing strategies from other industries, and creating a brand new strategy from scratch."
      "en" => "The problem with strategy frameworks is that although they can help you determine whether an opportunity is attractive or whether a given strategy is likely to work, they generally don’t help you in the task of identifying the opportunity or crafting the strategy in the first place. This article introduces a framework, built on an in-depth analysis of the creativity literature, that aims to fill that gap by providing a systematic approach to identifying potential strategies. The framework categorizes all strategies into the following four groups, from the least creative to the most creative: adapting an existing industry strategy, combining different existing industry strategies, importing strategies from other industries, and creating a brand new strategy from scratch."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-07-16T05:22:03.000Z"
    "docTitle" => "All Business Strategies Fall into 4 Categories"
    "docSurtitle" => "Journal articles"
    "authorNames" => "<a href="/cv/barthelemy-jerome">BARTHELEMY Jérôme</a>"
    "docDescription" => "<span class="document-property-authors">BARTHELEMY Jérôme</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2024</span>"
    "keywordList" => "<a href="#">strategy</a>, <a href="#">business strategies</a>, <a href="#">decision-making</a>"
    "docPreview" => "<b>All Business Strategies Fall into 4 Categories</b><br><span>2024-05 | Journal articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://hbr.org/2024/05/all-business-strategies-fall-into-4-categories" target="_blank">All Business Strategies Fall into 4 Categories</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.820493
  +"parent": null
}