Conference Proceedings
Year
2024
Abstract
This research examines the development, since 2018, of a startup studio by an international bank to accelerate its digital transformation through innovation. It investigates how the company avoids the pitfalls of stifling and isolation in a radical innovation structure while maintaining current activities. The studio’s strategic choices and the ten startups it created follow two principles: maintaining autonomy from the parent organization and systematically focusing on service. These principles are implemented through actions to gain legitimacy, prioritize pragmatism, and adopt a portfolio approach in terms of clients, technologies, and business models.
DONADA, C., NOGATCHEWSKY, G. et ALEGRE, J. (2024). Transformation digitale et ambidextrie structurelle: Etude d’un cas de startup studio dans un groupe bancaire. Dans: 2024 ASAC. Montreal: Administrative Sciences Association of Canada (ASAC).
Keywords