Oscar SAND
Oscar Sand is a Professor of Management Practice in the marketing department and the Academic Director of Master in Luxury Management at ESSEC. She is an experienced luxury practitioner and educator, with over 20 years of expertise in brand management and marketing. She previously held the role of Senior Marketing Director at prestigious fashion brands, including Giorgio Armani and Hugo Boss. Additionally, Oscar has provided consultation to a broad range of luxury brands, such as Audemars Piguet, Bulgari, BMW, Ermenegildo Zegna, Girard-Perregaux, Jaeger-LeCoultre, Montblanc, Maybach of Mercedes, Omega, and Piaget.
Leveraging her work and living experience in Asia and Europe, Oscar is recognized as a culturally competent and empathetic leader. Her expertise spans the areas of branding and marketing, digital strategy, customer experience, and online and offline activations such as PR, Events, Retail Marketing, Sponsorship, etc. Her mission is to help brands and future leaders in the luxury industry shine.
Certificates
- 2019: Executive Certificate of Management Consulting (Grenoble École de Management France)
- 2017: Diplôme d’Etudes en Langue Française Niveau B1 (Cilfa Centre International de Langue Francaise d’Annecy France)
Diplomas
- 1995: Bachelor, History & Business (Université chinoise de Hong Kong China)
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- 2024 – Now : Professor of Management Practice (ESSEC Business School France)
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- 2019 – 2024 : CEO (l’Atelier Peony Consulting France)
- 2011 – 2015 : Senior Marketing Director Asia (Hugo Boss China)
- 2005 – 2010 : PR & Communications Director Asia (Giorgio Armani Limited China)
- 1995 – 2005 : General Manager (Octagon China)
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Member of a professional association, of an expert group or of a board of directors
- 2019 – Now: Organising Committee (Annecy Professional Women Networking France)
- 2024 : (Rennes School of Business), Thesis jury member,