Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "16002"
  #_source: array:26 [
    "id" => "16002"
    "slug" => "16002-luxury-fatigue-why-firms-need-a-fresh-marketing-perspective"
    "yearMonth" => "2025-09"
    "year" => "2025"
    "title" => "Luxury Fatigue: Why Firms Need a Fresh Marketing Perspective"
    "description" => "SAND, O. (2025). Luxury Fatigue: Why Firms Need a Fresh Marketing Perspective. ESSEC Business School."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "SAND Oscar"
        "bid" => "B00825151"
        "slug" => "sand-oscar"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:10 [
      0 => "Luxury fatigue"
      1 => "Luxury market"
      2 => "Price increases"
      3 => "Innovation"
      4 => "Celebrities"
      5 => "Generation Z"
      6 => "China"
      7 => "Marketing strategies"
      8 => "Lasting value"
      9 => "Consumer behavior"
    ]
    "updatedAt" => "2025-09-19 01:01:26"
    "publicationUrl" => "https://www.thecasecentre.org/products/view?id=208590"
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Etudes de cas déposées"
      "en" => "Published cases"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "This technical note addresses the phenomenon of 'luxury fatigue,' a significant challenge for the luxury industry. Luxury fatigue is recognized as a key factor in the market's slowdown, potentially outweighing the impact of both the 'trivialisation of luxury goods' and the decrease in Chinese consumer demand. This note identifies the overexposure of the marketing 5Ps that contribute to this phenomenon and proposes measures focused on innovation and brand refocusing."
      "en" => "This technical note addresses the phenomenon of 'luxury fatigue,' a significant challenge for the luxury industry. Luxury fatigue is recognized as a key factor in the market's slowdown, potentially outweighing the impact of both the 'trivialisation of luxury goods' and the decrease in Chinese consumer demand. This note identifies the overexposure of the marketing 5Ps that contribute to this phenomenon and proposes measures focused on innovation and brand refocusing."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2025-12-06T07:21:43.000Z"
    "docTitle" => "Luxury Fatigue: Why Firms Need a Fresh Marketing Perspective"
    "docSurtitle" => "Published cases"
    "authorNames" => "<a href="/cv/sand-oscar">SAND Oscar</a>"
    "docDescription" => "<span class="document-property-authors">SAND Oscar</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2025</span>"
    "keywordList" => "<a href="#">Luxury fatigue</a>, <a href="#">Luxury market</a>, <a href="#">Price increases</a>, <a href="#">Innovation</a>, <a href="#">Celebrities</a>, <a href="#">Generation Z</a>, <a href="#">China</a>, <a href="#">Marketing strategies</a>, <a href="#">Lasting value</a>, <a href="#">Consumer behavior</a>"
    "docPreview" => "<b>Luxury Fatigue: Why Firms Need a Fresh Marketing Perspective</b><br><span>2025-09 | Published cases </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://www.thecasecentre.org/products/view?id=208590" target="_blank">Luxury Fatigue: Why Firms Need a Fresh Marketing Perspective</a>"
  ]
  +lang: "en"
  +"_score": 8.714207
  +"_ignored": array:2 [
    0 => "abstract.en.keyword"
    1 => "abstract.fr.keyword"
  ]
  +"parent": null
}