department: Marketing
Campus de Cergy
+33 (0)1 46 92 17 95
Consumer Behavior – Decision Sciences – Negotiation – Marketing Strategy

Ayse Öncüler is a Professor of Marketing at ESSEC. She received her Masters and PhD from the Wharton School, University of Pennsylvania. She served as the academic director of the Executive MBA programme, Phd coordinator for the marketing track and the department chair. Her academic research focuses on decision-making under uncertainty, covering a variety of applications from managerial investments to consumer behavior. Her work has been published in leading academic journals such as Management Science, Journal of Behavioral Decision-MakingJournal of Risk and Uncertainty and Journal of Economic Psychology and has been reviewed in media outlets such as the Financial Times and CFO Europe. Ayse teaches managerial decision-making and negotiations modules in the Executive Education and MBA programs, as well as in company-specific workshops. She has done consulting and teaching for companies from various sectors, including manufacturing, pharmaceuticals, hotel management, aerospace, energy, public sector, banking and financial services.   



  • 2000: Ph.D. in Decision Sciences (Wharton School United States of America)
  • 1997: M.A. in Managerial Science and Applied Economics (Wharton School United States of America)
  • 1993: B.A. in Economics (Honors) (Université Bogazici Turkey)
Other appointments
    • 2020 – 2023 : Department head Marketing (ESSEC Business School France)
    • 2013 – 2015 : Academic Director, ESSEC-Mannheim Executive MBA Programme (ESSEC Business School France)
Other Academic Appointments
    • 2016 – 2020 : PhD Programme Coordinator,Marketing department (ESSEC Business School France)
    • 2009 – 2013 : PhD Programme Coordinator, Marketing department (ESSEC Business School France)
    • 1998 – 2008 : Assistant Professor of Decision Sciences (INSEAD France)
Full-time academic appointments
    • 2010 – Now : Professor (ESSEC Business School France)
    • 2008 – 2010 : Associate Professor (ESSEC Business School France)

Journal articles

Book chapters

Presentations at an Academic or Professional conference


Thesis co-director

  • 2013 – 2019 : Behavioral studies on individual and group decisions in supply chain planning (ESSEC Business School France)
Other activities
Research activities
  • Editorial Board Membership
    • 2015 – 2018: Editorial board membership – Recherche et Applications en Marketing
    • 2009 – 2016: Editorial board membership – Journal of Economic Psychology
  • Member of an academic association
    • 1998 – Now: Member of Institute for Operations and Management Sciences (INFORMS)
    • 1998 – Now: Member of Society for Judgment and Decision Making (JDM)
    • 1998 – Now: Member of European Association of Decision Making (EADM)
    • 1998 – Now: Member of Association of Consumer Research (ACR)
  • Participation in scientific commissions or reviewer for a conference
    • 1998 – Now: Ad-hoc reviewer for Association for Consumer Research
  • Role as an expert or appraisor in a research organization
    • 1998 – Now: Reviewer for U.S. National Science Foundation ( United States of America)
  • Reviewer for a journal
    • Reviewer for American Economic Review; Annals of Finance; European Management Review; Journal of Behavioral Decision Making; Journal of Consumer Psychology; Journal of Economic Behavior and Organization; Journal of Economic Psychology; Journal of Experimental Social Psychology; Journal of Risk and Uncertainty; Management Science; Marketing Science; Organizational Behavior and Human Decision Processes; Public Choice; Theory and Decision
    • 2013 – 2015: Academic Director, Executive EMBA (ESSEC Business School France)
    • 2011 – 2013: Member of the Scientific Committee
  • 2007 : BORBELY Adrian (ESSEC Business School), Thesis director, Managers in disputes and use of alternative dispute resolution in France
  • 2013 : DUHAYLONGSOD Jose Benedicto (ESSEC Business School), Thesis co-director, Behavioral studies on individual and group decisions in supply chain planning
  • 2009 : LIU Yuanyuan (ESSEC Business School), Thesis director, Individual Decision Making under Ambiguity and Over Time