Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "14386"
  #_source: array:26 [
    "id" => "14386"
    "slug" => "the-unresolved-uncertainty-effect-do-brands-gain-or-lose-stars-when-consumers-have-to-wait-for-resolution-of-brand-led-uncertainty"
    "yearMonth" => "2023-07"
    "year" => "2023"
    "title" => "The Unresolved Uncertainty Effect: Do Brands Gain or Lose Stars When Consumers Have to Wait For Resolution of Brand-led Uncertainty?"
    "description" => "TALEBI, A., PROKOPEC, S. et ÖNCÜLER, A. (2023). The Unresolved Uncertainty Effect: Do Brands Gain or Lose Stars When Consumers Have to Wait For Resolution of Brand-led Uncertainty? Dans: European Association of Consumer Research (EACR) Conference 2023. Amsterdam."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "PROKOPEC Sonja"
        "bid" => "B00145716"
        "slug" => "prokopec-sonja"
      ]
      1 => array:3 [
        "name" => "ÖNCÜLER Ayse"
        "bid" => "B00183494"
        "slug" => "onculer-ayse"
      ]
      2 => array:1 [
        "name" => "TALEBI Arash"
      ]
    ]
    "ouvrage" => "European Association of Consumer Research (EACR) Conference 2023"
    "keywords" => array:1 [
      0 => "consumer research"
    ]
    "updatedAt" => "2023-09-27 09:45:26"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "This research investigates when consumers (dis)like a waiting period and its cause. We show that the net effect of a brand-led waiting period is positive. This effect is driven by the heightened excitement of high-construal individuals whereas low-construal people experience discomfort during the waiting period."
      "en" => "This research investigates when consumers (dis)like a waiting period and its cause. We show that the net effect of a brand-led waiting period is positive. This effect is driven by the heightened excitement of high-construal individuals whereas low-construal people experience discomfort during the waiting period."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-24T01:21:47.000Z"
    "docTitle" => "The Unresolved Uncertainty Effect: Do Brands Gain or Lose Stars When Consumers Have to Wait For Resolution of Brand-led Uncertainty?"
    "docSurtitle" => "Presentations at an Academic or Professional conference"
    "authorNames" => "<a href="/cv/prokopec-sonja">PROKOPEC Sonja</a>, <a href="/cv/onculer-ayse">ÖNCÜLER Ayse</a>, TALEBI Arash"
    "docDescription" => "<span class="document-property-authors">PROKOPEC Sonja, ÖNCÜLER Ayse, TALEBI Arash</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2023</span>"
    "keywordList" => "<a href="#">consumer research</a>"
    "docPreview" => "<b>The Unresolved Uncertainty Effect: Do Brands Gain or Lose Stars When Consumers Have to Wait For Resolution of Brand-led Uncertainty?</b><br><span>2023-07 | Presentations at an Academic or Professional conference </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">The Unresolved Uncertainty Effect: Do Brands Gain or Lose Stars When Consumers Have to Wait For Resolution of Brand-led Uncertainty?</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.757847
  +"parent": null
}