PROKOPEC Sonja
Department : Marketing
Professor
Campus de Singapour
Contact
- email : prokopec@essec.edu
- tél : +33 (0)1 34 43 36 19
Diplomas
- 2007 : Ph.D. in Marketing (University of Houston, United States of America)
- 2003 : Master of Business Administration (MBA) (University of Central Florida, United States of America)
- 2001 : Bachelor of Science in Business Administration, Marketing (University of Central Florida, United States of America)
Career
- 2019 - Present : Professor (ESSEC Business School, Singapore)
- 2013 - 2019 : Associate Professor (ESSEC Business School, Singapore)
- 2007 - 2013 : Assistant Professor (ESSEC Business School, Singapore)
- 2022 - 2025 : Associate Dean for Essec Asia-Pacific (ESSEC Business School, Singapore)
- 2010 - 2022 : LVMH Chaired Professor (ESSEC Business School, France)
Full-time academic appointments
Other Academic Appointments
Grants
- 2003 - 2007 : Doctoral Fellowship (University of Houston, United States of America)
- 2003 - 2005 : Presidential Scholarship (University of Houston, United States of America)
- 2002 : UCF Graduate Merit Fellowship (University of Central Florida, United States of America)
- 2001 : UCF Alumni Trust International Student Scholarship (University of Central Florida, United States of America)
Awards
- 2016 : Best Paper Award, Asian Luxury Branding Conference, organised under the LVMH-SMU Initiative for her paper "Extinguishing the Flame of Desire: How Successful Luxury Brand Extensions Can Satiate Brand Desire" (coauthored with Vanessa Patrick).
- 2015 : Nominated "40 professors under 40" in 2015 by Poets and Quants.
- 2001 : National Student-Athlete of the Year (United States of America)
- 2001 : UCF Golden Medallion for Outstanding Academic Achievement (University of Central Florida, United States of America)
- 2000 : Scholar - Athlete All American (United States of America)
- 2000 : UCF Founder's Scholar award (awarded to top 1 % of students) (University of Central Florida, United States of America)
Journal articles
- TUK, M.A., PROKOPEC, S. and VAN DEN BERGH, B. (2021). Do Versus Don’t: The Impact of Framing on Goal Level Setting. Journal of Consumer Research, 47(6), pp. 1003-1024.
- WILCOX, K. and PROKOPEC, S. (2019). Restraint that Blinds: Attention Narrowing and Consumers’ Response to Numerosity in Self-Control Decisions. Journal of Consumer Research, 2(46), pp. 371-387.
- DE BRUYN, A. and PROKOPEC, S. (2017). Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context. International Journal of Research in Marketing, 34(2), pp. 367-381.
- GOEL, L., PROKOPEC, S. and JUNGLAS, I. (2013). Coram Populo – In the Presence of People: The Effect of Others in Virtual Worlds. Journal of Computer-Mediated Communication, 18(3), pp. 265-282.
- DE BRUYN, A. and PROKOPEC, S. (2013). Opening a Donor’s Wallet: The Influence of Appeal Scales on Likelihood and Magnitude of Donation. Journal of Consumer Psychology, 23(4), pp. 496-502.
- KRISHNAMURTHY, P. and PROKOPEC, S. (2010). Resisting That Triple-chocolate Cake: Mental Budgets and Self-control. Journal of Consumer Research, 37(1), pp. 68-79.
- GOEL, L. and PROKOPEC, S. (2009). If you build it will they come? An Empirical Investigation of Consumer Perceptions and Strategy in Virtual Worlds. Electronic Commerce Research, 9(1-2), pp. 115-134.
Book chapters
Conference Proceedings
- ESPINOZA, F., PROKOPEC, S. and PATRICK, V. (2011). Mental Budgets and Mental Construals: Do Mental Budgets Work Over the Long Haul? In: The Day After: Inspiration, Innovation, Implementation. University of Ljubljana.
- PROKOPEC, S. and DE BRUYN, A. (2010). Optimizing Donations with Individually-tailored Donation Grids: An Econometric Model of Compliance and Generosity. In: Proceedings of the 39th EMAC Conference. European Marketing Academy (EMAC).
- PROKOPEC, S. and DE BRUYN, A. (2009). The Impact of Anchors on Donors' Behavior: A Field Experiment. In: Advances in Consumer Research, Volume 37. Association for Consumer Research (ACR).
- PROKOPEC, S. and LAKSHMI, G. (2009). The Social Aspects of Virtual Worlds: Implications for Marketing. In: Proceedings of the 38th EMAC: Marketing and the Core Disciplines: Rediscovering References? European Marketing Academy (EMAC).
- PROKOPEC, S. and GOEL, L. (2009). The Social Aspects of Virtual Worlds: Implications for Marketing. In: 2009 AMA Educators' Proceedings, Enhancing Knowledge Development in Marketing (CD-Rom). American Marketing Association (AMA).
- DE BRUYN, A. and PROKOPEC, S. (2009). When Asking for More Leads to Getting Nothing: The Impact of Anchors on Donor's Behavior. In: Proceedings of the 38th EMAC: Marketing and the Core Disciplines: Rediscovering References? European Marketing Academy (EMAC).
- PROKOPEC, S. and GOEL, L. (2008). Marketing in Second Life: If you build it, will they come? In: 2008 American Marketing Association Winter Educators Conference. American Marketing Association (AMA).
- KRISHNAMURTHY, P. and PROKOPEC, S. (2006). Beating back that triple chocolate cake:Mental budgets as instruments of self-regulation. In: 2006 North America ACR Conference. Association for Consumer Research (ACR).
Presentations at an Academic or Professional conference
- TALEBI, A. and PROKOPEC, S. (2019). Big Discounts Might Backfire on Consumers’ Affective States. In: 3rd Singapore International Conference on Management, Business, Economic and Social Science.
- TALEBI, A., PROKOPEC, S. and ÖNCÜLER, A. (2019). Delaying the Resolution of Uncertainty: The Role of Discomfort and Excitement in decision-making. In: 2019 ISMS Marketing Science Conference.
- TALEBI, A., PROKOPEC, S. and ÖNCÜLER, A. (2019). Delaying the Resolution of Uncertainty: The Role of Discomfort and Excitement in Decision-making. In: 48th European Marketing Academy Conference (EMAC).
- TALEBI, A. and PROKOPEC, S. (2018). Big Discounts Might Backfire on Consumer Satisfaction. In: 31st European Marketing Academy (EMAC) Doctoral Colloquium.
- TALEBI, A., PROKOPEC, S. and ÖNCÜLER, A. (2018). Pain of Loss: How Losing in a Promotional Competition Influences Consumer Attitude. In: Association for Consumer Research (ACR) North Advances 2018.
- TALEBI, A. and PROKOPEC, S. (2017). 19-F: Vegas It Up to Boost Your Performance! In: Association for Consumer Research North Advances 2018.
- TALEBI, A. and PROKOPEC, S. (2017). 19-F: Vegas It Up to Boost Your Performance! In: 30th EMAC Doctoral Colloquium.
- PROKOPEC, S. and PATRICK, V. (2015). Extinguishing the Flame of Desire: How Successful Luxury Brand Extensions Can Satiate Brand Desire. In: 2015 North American Conference of the Association for Consumer Research.
- PROKOPEC, S., KRISHNAMURTHY, P. and BLAIR, E. (2011). Yielding to Temptation Due to Depletion: Can Mental Budgets Help? In: Society of Consumer Psychology Conference (SCP) 2011.
- LAKSHMI, G. and PROKOPEC, S. (2009). The "Socialness" of Virtual Worlds. In: 15th Americas Conference on Information Systems.
- PROKOPEC, S. and LAKSHMI, G. (2009). The Social Aspects of Virtual Worlds: Implications for Marketing.
- PROKOPEC, S. and KRISHNAMURTHY, P. (2006). Beating back that triple chocolate cake: Mental Budgets as instruments of self-regulation. In: University of Houston Annual Doctoral Symposium. Houston.
- KRISHNAMURTHY, P. and PROKOPEC, S. (2006). Beating back that triple chocolate cake:Mental budgets as instruments of self-regulation. In: ACR 2006. Orlando.
Press article, video or other popular media
Research activities
- 2004 : - Present : Member of Advances for Consumer Research (ACR)
- 2008 : - Present : Member of American Marketing Association (AMA)
- 2008 : - Present : Member of Society of Consumer Psychology (SCP)
Member of an academic association
Theses
- 2020 : TALEBI A. (ESSEC Business School), Thesis director
