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PROKOPEC Sonja

Department : Marketing
Professor
Campus de Singapour

Contact

Diplomas

  • 2007 : Ph.D. in Marketing (University of Houston, United States of America )
  • 2003 : Master of Business Administration (MBA) (University of Central Florida, United States of America )
  • 2001 : Bachelor of Science in Business Administration, Marketing (University of Central Florida, United States of America )

Career

    Full-time academic appointments

    • 2019 - Present : Professor (ESSEC Business School, Singapore)
    • 2013 - 2019 : Associate Professor (ESSEC Business School, Singapore)
    • 2007 - 2013 : Assistant Professor (ESSEC Business School, Singapore)

    Other Academic Appointments

      • 2010 - Present : LVMH Chaired Professor (ESSEC Business School, France)

Grants

  • 2003 : Doctoral Fellowship (University of Houston, United States of America)
  • 2003 : Presidential Scholarship (University of Houston, United States of America)
  • 2002 : UCF Graduate Merit Fellowship (University of Central Florida, United States of America)
  • 2001 : UCF Alumni Trust International Student Scholarship (University of Central Florida, United States of America)

Awards

  • 2016 : Best Paper Award, Asian Luxury Branding Conference, organised under the LVMH-SMU Initiative for her paper "Extinguishing the Flame of Desire: How Successful Luxury Brand Extensions Can Satiate Brand Desire" (coauthored with Vanessa Patrick).
  • 2015 : Nominated "40 professors under 40" in 2015 by Poets and Quants.
  • 2001 : National Student-Athlete of the Year (United States of America)
  • 2001 : UCF Golden Medallion for Outstanding Academic Achievement (University of Central Florida, United States of America)
  • 2000 : Scholar - Athlete All American (United States of America)
  • 2000 : UCF Founder's Scholar award (awarded to top 1 % of students) (University of Central Florida, United States of America)

Journal articles

Book chapters

Conference Proceedings

Presentations at an Academic or Professional conference

Press article, video or other popular media

Research activities

    Member of an academic association

  • 2004 - Present : Member of Advances for Consumer Research (ACR)
  • 2008 - Present : Member of American Marketing Association (AMA)
  • 2008 - Present : Member of Society of Consumer Psychology (SCP)

Theses

  • 2020 : TALEBI A. (ESSEC Business School), Thesis director