Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "15696"
  #_source: array:26 [
    "id" => "15696"
    "slug" => "15696-turning-goods-into-enrichment-privileges-the-market-system-of-enrichment-and-brand-strategy"
    "yearMonth" => "2024-09"
    "year" => "2024"
    "title" => "Turning Goods into Enrichment Privileges: the Market System of Enrichment and Brand Strategy."
    "description" => "DION, D., PAVLYUCHENKO, R. et PROKOPEC, S. (2024). Turning Goods into Enrichment Privileges: the Market System of Enrichment and Brand Strategy. Dans: 2024 Annual Association of Consumer Research. Paris."
    "authors" => array:3 [
      0 => array:3 [
        "name" => "DION Delphine"
        "bid" => "B00656347"
        "slug" => "dion-delphine"
      ]
      1 => array:3 [
        "name" => "PROKOPEC Sonja"
        "bid" => "B00145716"
        "slug" => "prokopec-sonja"
      ]
      2 => array:1 [
        "name" => "PAVLYUCHENKO Roman"
      ]
    ]
    "ouvrage" => "2024 Annual Association of Consumer Research"
    "keywords" => []
    "updatedAt" => "2025-06-03 09:49:03"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => ""
      "en" => ""
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2025-12-06T04:21:49.000Z"
    "docTitle" => "Turning Goods into Enrichment Privileges: the Market System of Enrichment and Brand Strategy."
    "docSurtitle" => "Presentations at an Academic or Professional conference"
    "authorNames" => "<a href="/cv/dion-delphine">DION Delphine</a>, <a href="/cv/prokopec-sonja">PROKOPEC Sonja</a>, PAVLYUCHENKO Roman"
    "docDescription" => "<span class="document-property-authors">DION Delphine, PROKOPEC Sonja, PAVLYUCHENKO Roman</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2024</span>"
    "keywordList" => ""
    "docPreview" => "<b>Turning Goods into Enrichment Privileges: the Market System of Enrichment and Brand Strategy.</b><br><span>2024-09 | Presentations at an Academic or Professional conference </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Turning Goods into Enrichment Privileges: the Market System of Enrichment and Brand Strategy.</a>"
  ]
  +lang: "en"
  +"_score": 9.182421
  +"parent": null
}