CHUNG Tuck Siong

Tuck is an Associate Professor of Marketing at ESSEC Business School. He is also the Academic Director for the MSC in Marketing Management and Digital. In addition, he helps the Marketing Department (both in Cergy and Singapore) to manage the Marketing PhD program as the PhD coordinator. His research interests span across both marketing and information systems. Specifically, his research interests include consumer online behaviour, marketing analytics, mobile and digital marketing and online personalization of products. He also works in the areas of the financial impact of marketing and service marketing models.He published his works in top academic journals including Marketing Science, Journal of the Academy of Marketing Science and International Journal of Research in Marketing. One of his recent publications won the Journal of the Academy of Marketing Science, Sheth Foundation Best Paper in 2017.

He contributes to the academic community by serving as a reviewer for such journals as Marketing Science, Journal of Marketing, Information Service Research, Journal of Service Research, International Journal of Research in Marketing and Journal of Interactive Marketing. In addition, he served as an editorial board member for the International Journal of Research in Marketing.

He has six years of industry working experience both in the service and goods industry. While he was working in Unilever, he was a manager holding such roles as Market development, Key Account Management and logistics covering both domestic and regional markets. Before joining ESSEC Business School, he was the Assistant Research and Development Director in the Institute on Asian Consumer Insight championing the digital behaviour cluster. In terms of industry engagements, he gave talks in companies as an external marketing expert, served as panel moderator, conduct industry workshop and was key note speaker in international conferences.

• 2015 : MSc in Development Management (Open University, United Kingdom)
• 2007 : Ph.D. in Marketing & Economics (Robert H. Smith School of Business, United States of America)
• 2000 : M.A. in Asia-Pacific Studies (University of Leeds, United Kingdom)
• 1995 : BBA. (Hon) in Business Administration (National University of Singapore, Singapore)

Full-time academic appointments

• 2017 - Present : Associate Professor (ESSEC Business School, Singapore)

Other Academic Appointments

• 2007 - 2017 : Assistant Professor (Nanyang Technological University, Singapore)
• 2015 - 2017 : Assistant Research and Development Director (Institute on Asian Consumer Insight, Singapore)

Professional appointments

• 1997 - 2001 : Sales and operations manager in the Ice Cream Department (Unilever, Singapore)

• 2017 : Winner of the Journal of the Academy of Marketing Science, Sheth Foundation Best Paper Award
• 2014 : Runner-up for the INFORMS Service Science Best Paper Award
• 2007 : Frank T. Paine Award for Academic Achievement, University of Maryland, College Park, Maryland
• 2007 : Marvin A. Jolson Outstanding Marketing Doctoral Student Award, University of Maryland, College Park, Maryland

• CHUNG, T.S. and LOW, A. (2022). CEO Regulatory Focus and Myopic Marketing Management. International Journal of Research in Marketing, 39(1), pp. 247-267.
• MUKHOPADHYAY, S., KUMAR, V., SHARMA, A. and CHUNG, T.S. (2022). Impact of review narrativity on sales in a competitive environment. Production and Operations Management, 31(6), pp. 2538–2556.
• CHUNG, T.S., LOW, A. and RUST, R.T. (2022). Executive confidence and myopic marketing management. Journal of the Academy of Marketing Science.
• CHUNG, T.S., JIA, X., JING, J., NG, J. and ZHANG, J.J. (2022). Product Market Effects of Customer Referencing. European Accounting Review, In press, pp. 1-32.
• CHUNG, T.S. and LOW, A. (2017). The Impact of Investor Impatience and Environmental Turbulence on Myopic Marketing Management and Stock Performance. International Journal of Research in Marketing, 34(3), pp. 660-677.
• CHUNG, T.S., WEDEL, M. and RUST, R. (2016). Adaptive Personalization Using Social Networks. Journal of the Academy of Marketing Science, 44(1), pp. 66-87.
• MUKHOPADHYAY, S. and CHUNG, T.S. (2016). Preference Instability, Consumption and Online Rating Behavior. International Journal of Research in Marketing, 33(3), pp. 624-638.
• CHUNG, T.S., RUST, R. and WEDEL, M. (2009). My Mobile Music: An Adaptive Personalization System for Digital Audio Players. Marketing Science, 28(1), pp. 52-68.
• RUST, R. and CHUNG, T.S. (2006). Marketing Models of Service and Relationships. Marketing Science, 25(6), pp. 560-580.

• CHUNG, T.S. and WEDEL, M. (2014). Adaptive Personalization of Mobile Information Services. In: The Handbook of Handbook of Service Marketing Research. 1st ed. Cheltenham Gloucester: Edward Elgar Publishing Ltd, pp. 395-412.
• RUST, R., NA, K., WEDEL, M. and CHUNG, T.S. (2010). Personalization Technologies. In: The Handbook of Technology Management, Volume 2: Supply Chain Management, Marketing and Advertising, and Global Management. 1st ed. Hoboken: John Wiley & Sons, Inc. pp. 473-482.

• CHUNG, T.S. and MUKHOPADHAY, S. (2019). Impact of Online Review Narratives on Offline Business Performance. In: 41st Annual INFORMS Marketing Science (ISMS) Conference.
• NG, S., GOH, K.H. and CHUNG, T.S. (2019). Who and When Will Consumer Choose Online Versus Offline Platforms: Omni-Channel Customer Service in a Digital Economy. In: 2019 Frontiers in Service Conference.
• CHUNG, T.S. (2018). A Heuristic-analytic Perspective On The Helpfulness Of Online Consumer Reviews. In: Institute for Operations Research and the Management Sciences (INFORMS) 2018 International Meeting.

• 2022 PhD Seminar (Lecture in Marketing Analytics)PhD Seminar (Lecture in Marketing Analytics) (PHD (MS BAR + PhD) ESSEC Business School France)
• 2021 - 2022 : Business Week (Executive MS Marketing Management and Digital ESSEC Business School Singapore)
• 2020 - 2022 : Market Studies (Marketing Research) (Global BBA ESSEC Business School Singapore)
• 2019 - 2020 : Marketing Analytics (Executive MS Marketing Management and Digital ESSEC Business School Singapore)
• 2018 - 2022 : Asian Strategy Consulting Project (Grande Ecole - Master in Management ESSEC Business School Singapore)
• 2018 - 2022 : Brand Management Using Digital Marketing and Social MediaBrand Management Using Digital Marketing and Social Media (Executive MBA - Asian track ESSEC Business School Singapore)
• 2018 - 2022 : Digital Marketing Challenge (Executive MS Marketing Management and Digital ESSEC Business School Singapore)
• 2018 - 2020 : MMD Overseas Study Trip (Executive MS Marketing Management and Digital ESSEC Business School Singapore)
• 2018 - 2020 : Marketing and Sales Relationship (Executive MS Marketing Management and Digital ESSEC Business School Singapore)
• 2017 - 2022 : Digital Marketing Strategy and Planning (Executive MS Marketing Management and Digital ESSEC Business School Singapore)
• 2017 - 2021 : Social Media Marketing and Mobile Marketing (Executive MS Marketing Management and Digital ESSEC Business School Singapore)
• 2013 - 2016 : PhD Seminar in Marketing Modeling ( Nanyang Business School Singapore)
• 2012 - 2016 : Market Relationship ( Nanyang Business School Singapore)
• 2010 - 2013 : PhD Seminar on Contemporary Issues in Marketing ( Nanyang Business School Singapore)
• 2009 - 2012 : Services Marketing ( Nanyang Business School Singapore)

• 2018 - 2019 : Master thesis supervision (Other)
• 2011 - 2014 : PhD Dissertations Supervision (Supervision of dissertation)
• 2009 - 2013 : Undergraduate final year project supervision (Other)