Essec\Faculty\Model\Profile {#6196
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0 => Essec\Faculty\Model\CareerItem {#6209
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1 => Essec\Faculty\Model\CareerItem {#6210
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}
2 => Essec\Faculty\Model\CareerItem {#6211
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3 => Essec\Faculty\Model\CareerItem {#6212
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4 => Essec\Faculty\Model\CareerItem {#6213
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}
5 => Essec\Faculty\Model\CareerItem {#6214
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6 => Essec\Faculty\Model\CareerItem {#6215
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0 => Essec\Faculty\Model\Diplome {#6198
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2 => Essec\Faculty\Model\Diplome {#6197
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"bio" => array:2 [
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"en" => "<p>Reetika Gupta's cross-functional research interests span across both marketing and information systems. Specifically, her research interests include consumer behavior in interactive consumption environments, consumer learning of new products, corporate social responsibility and bottom of the pyramid marketing. Her research has been been published in MIS Quarterly, Journal of Consumer Psychology, Journal of Business Research, Journal of Advertising Research and Psychology and Marketing. Her teaching repertoire includes courses offered to students in the undergraduate, graduate and executive programs. </p><p> </p><p><a href="https://sites.google.com/a/essec.edu/reetikagupta/" target="_blank">Personal website</a> </p>"
]
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0 => Essec\Faculty\Model\Distinction {#6216
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]
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]
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}
6 => Essec\Faculty\Model\ExtraActivity {#6205
#_index: null
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#_source: array:9 [
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"type" => array:2 [
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"en" => "Other academic activity"
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"label" => array:2 [
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]
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}
7 => Essec\Faculty\Model\ExtraActivity {#6206
#_index: null
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#_source: array:9 [
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"en" => "Editorial Board Membership"
]
"label" => array:2 [
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"en" => "Editorial board membership - Journal of Consumer Marketing"
]
"institution" => array:2 [
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"country" => array:2 [
"fr" => null
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]
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}
8 => Essec\Faculty\Model\ExtraActivity {#6207
#_index: null
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#_source: array:9 [
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}
9 => Essec\Faculty\Model\ExtraActivity {#6208
#_index: null
#_id: null
#_source: array:9 [
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]
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}
]
"theses" => []
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0 => Essec\Faculty\Model\Contribution {#6229
#_index: "academ_contributions"
#_id: "4684"
#_source: array:18 [
"id" => "4684"
"slug" => "improving-social-capital-at-the-bottomof-the-pyramid-which-interventions-work-best"
"yearMonth" => "2017-01"
"year" => "2017"
"title" => """
Improving Social Capital at the Bottom\n
of the Pyramid: Which Interventions Work Best?
"""
"description" => """
GUPTA, R. (2017). Improving Social Capital at the Bottom\n
of the Pyramid: Which Interventions Work Best? Dans: <i>2017 Annual Conference of Emerging Markets Conference Board</i>. IIM Lucknow.
"""
"authors" => array:1 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
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]
"ouvrage" => "2017 Annual Conference of Emerging Markets Conference Board"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
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"countries" => array:2 [
"fr" => null
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"abstract" => array:2 [
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"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2023-11-29T11:22:05.000Z"
]
+lang: "fr"
+"_type": "_doc"
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}
1 => Essec\Faculty\Model\Contribution {#6231
#_index: "academ_contributions"
#_id: "5434"
#_source: array:18 [
"id" => "5434"
"slug" => "are-companies-being-unfair-to-the-bottom-of-the-pyramid-consumer"
"yearMonth" => "2014-06"
"year" => "2014"
"title" => "Are Companies Being (Un)fair to the Bottom of the Pyramid Consumer"
"description" => "GUPTA, R., CHANDRASEKARAN, D. et SEN, S. (2014). Are Companies Being (Un)fair to the Bottom of the Pyramid Consumer. Dans: 5th Subsistence Marketplaces Conference."
"authors" => array:3 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "CHANDRASEKARAN D."
]
2 => array:1 [
"name" => "SEN S."
]
]
"ouvrage" => "5th Subsistence Marketplaces Conference"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
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"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
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"support_type" => array:2 [
"fr" => null
"en" => null
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"countries" => array:2 [
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"abstract" => array:2 [
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"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2023-11-29T11:22:05.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.7590284
+"parent": null
}
2 => Essec\Faculty\Model\Contribution {#6233
#_index: "academ_contributions"
#_id: "5632"
#_source: array:18 [
"id" => "5632"
"slug" => "consumer-vulnerability-and-religious-dependence-among-bottom-of-the-pyramid-consumers"
"yearMonth" => "2015-02"
"year" => "2015"
"title" => "Consumer Vulnerability and Religious Dependence among Bottom of the Pyramid Consumers"
"description" => "DUONG, H.T. et GUPTA, R. (2015). Consumer Vulnerability and Religious Dependence among Bottom of the Pyramid Consumers. Dans: 2015 Society for Consumer Psychology Conference."
"authors" => array:2 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "DUONG H. T."
]
]
"ouvrage" => "2015 Society for Consumer Psychology Conference"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
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]
"support_type" => array:2 [
"fr" => null
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]
"countries" => array:2 [
"fr" => null
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"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2023-11-29T11:22:05.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.7590284
+"parent": null
}
3 => Essec\Faculty\Model\Contribution {#6230
#_index: "academ_contributions"
#_id: "5633"
#_source: array:18 [
"id" => "5633"
"slug" => "consumer-vulnerability-at-the-bottom-of-the-pyramid-the-role-of-social-relationships-and-religiosity"
"yearMonth" => "2015-03"
"year" => "2015"
"title" => "Consumer Vulnerability at the Bottom-of-the-Pyramid: The Role of Social Relationships and Religiosity"
"description" => "DUONG, H.T. et GUPTA, R. (2015). Consumer Vulnerability at the Bottom-of-the-Pyramid: The Role of Social Relationships and Religiosity. Dans: 36th Edition of the HEC-ESSEC-INSEAD Research Seminar."
"authors" => array:2 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "DUONG H. T."
]
]
"ouvrage" => "36th Edition of the HEC-ESSEC-INSEAD Research Seminar"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
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"abstract" => array:2 [
"fr" => null
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]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2023-11-29T11:22:05.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.7590284
+"parent": null
}
4 => Essec\Faculty\Model\Contribution {#6234
#_index: "academ_contributions"
#_id: "5719"
#_source: array:18 [
"id" => "5719"
"slug" => "designer-recyclable-bags-effects-on-perceptions-and-usage-behavior"
"yearMonth" => "2016-06"
"year" => "2016"
"title" => "Designer Recyclable Bags: Effects on Perceptions and Usage Behavior"
"description" => "GUPTA, R. et KOUKOVA, N. (2016). Designer Recyclable Bags: Effects on Perceptions and Usage Behavior. Dans: 2016 INFORMS Society for Marketing Science (ISMS) Marketing Science Conference."
"authors" => array:2 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "KOUKOVA N."
]
]
"ouvrage" => "2016 INFORMS Society for Marketing Science (ISMS) Marketing Science Conference"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2023-11-29T11:22:05.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.7590284
+"parent": null
}
5 => Essec\Faculty\Model\Contribution {#5851
#_index: "academ_contributions"
#_id: "5760"
#_source: array:18 [
"id" => "5760"
"slug" => "distraction-or-enrichment-understanding-the-impact-of-augmented-reality-environments"
"yearMonth" => "2015-06"
"year" => "2015"
"title" => "Distraction or Enrichment? Understanding the Impact of Augmented Reality Environments"
"description" => "GUPTA, R. et BANERJEE, S. (2015). Distraction or Enrichment? Understanding the Impact of Augmented Reality Environments. Dans: 37th ISMS Marketing Science Conference."
"authors" => array:2 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "BANERJEE S."
]
]
"ouvrage" => "37th ISMS Marketing Science Conference"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2023-11-29T11:22:05.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.7590284
+"parent": null
}
6 => Essec\Faculty\Model\Contribution {#6232
#_index: "academ_contributions"
#_id: "6520"
#_source: array:18 [
"id" => "6520"
"slug" => "let-em-eat-cake-the-influence-of-psychological-distance-on-consumer-attitudes-towards-bottom-of-the-pyramid-new-product-launches-and-company-evaluations"
"yearMonth" => "2018-04"
"year" => "2018"
"title" => "Let 'em Eat Cake ? The Influence of Psychological Distance on Consumer Attitudes towards Bottom of the Pyramid New Product Launches and Company Evaluations"
"description" => "GUPTA, R., CHANDRASEKARAN, D. et SEN, S. (2018). Let 'em Eat Cake ? The Influence of Psychological Distance on Consumer Attitudes towards Bottom of the Pyramid New Product Launches and Company Evaluations. Dans: 2018 Journal of the Academy of Marketing Science (JAMS) India Conference on Managing Business and Innovation in Emerging Markets."
"authors" => array:3 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "CHANDRASEKARAN D."
]
2 => array:1 [
"name" => "SEN S."
]
]
"ouvrage" => "2018 Journal of the Academy of Marketing Science (JAMS) India Conference on Managing Business and Innovation in Emerging Markets"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2023-11-29T11:22:05.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.7590284
+"parent": null
}
7 => Essec\Faculty\Model\Contribution {#6235
#_index: "academ_contributions"
#_id: "6521"
#_source: array:18 [
"id" => "6521"
"slug" => "let-em-eat-cake-the-influence-of-psychological-distance-on-consumer-attitudes-towards-bottom-of-the-pyramid-new-product-launches-and-company-evaluations"
"yearMonth" => "2018-12"
"year" => "2018"
"title" => "Let 'em Eat Cake? The Influence of Psychological Distance on Consumer Attitudes towards Bottom-of-the-Pyramid New Product Launches and Company Evaluations"
"description" => "GUPTA, R., CHANDRASEKARAN, D. et SEN, S. (2018). Let 'em Eat Cake? The Influence of Psychological Distance on Consumer Attitudes towards Bottom-of-the-Pyramid New Product Launches and Company Evaluations. Dans: 12th Great Lakes Nasmei Conference 2018."
"authors" => array:3 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "CHANDRASEKARAN Deepa"
]
2 => array:1 [
"name" => "SEN S."
]
]
"ouvrage" => "12th Great Lakes Nasmei Conference 2018"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2023-11-29T11:22:05.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.7590284
+"parent": null
}
8 => Essec\Faculty\Model\Contribution {#6236
#_index: "academ_contributions"
#_id: "6522"
#_source: array:18 [
"id" => "6522"
"slug" => "let-them-eat-cake-mainstream-consumer-reactions-to-products-marketed-toward-bottom-of-the-pyramid-consumers"
"yearMonth" => "2014-12"
"year" => "2014"
"title" => "Let them Eat Cake? Mainstream Consumer Reactions to Products Marketed toward Bottom-of-the-Pyramid Consumers"
"description" => "GUPTA, R., CHANDRASEKARAN, D. et SEN, S. (2014). Let them Eat Cake? Mainstream Consumer Reactions to Products Marketed toward Bottom-of-the-Pyramid Consumers. Dans: International Marketing Conference 2014: Emerging Markets, Evolving Perspectives."
"authors" => array:3 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "CHANDRASEKARAN D."
]
2 => array:1 [
"name" => "SEN S."
]
]
"ouvrage" => "International Marketing Conference 2014: Emerging Markets, Evolving Perspectives"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
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"support_type" => array:2 [
"fr" => null
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]
"countries" => array:2 [
"fr" => null
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]
"abstract" => array:2 [
"fr" => null
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]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2023-11-29T11:22:05.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.7590284
+"parent": null
}
9 => Essec\Faculty\Model\Contribution {#6237
#_index: "academ_contributions"
#_id: "7098"
#_source: array:18 [
"id" => "7098"
"slug" => "role-of-group-cohesiveness-in-consumers-responses-to-mobile-promotions"
"yearMonth" => "2017-10"
"year" => "2017"
"title" => "Role of Group Cohesiveness in Consumer's Responses to Mobile Promotions"
"description" => "GUPTA, R., MUKHERJEE, P. et JAYARAJAH, K. (2017). Role of Group Cohesiveness in Consumer's Responses to Mobile Promotions. Dans: 2017 Association for Consumer Research Conference (ACR 2017)."
"authors" => array:3 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "MUKHERJEE P."
]
2 => array:1 [
"name" => "JAYARAJAH K."
]
]
"ouvrage" => "2017 Association for Consumer Research Conference (ACR 2017)"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
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]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2023-11-29T11:22:05.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.7590284
+"parent": null
}
10 => Essec\Faculty\Model\Contribution {#6238
#_index: "academ_contributions"
#_id: "7307"
#_source: array:18 [
"id" => "7307"
"slug" => "the-effect-of-deliberative-and-implemental-mindsets-on-consumer-information-processing-at-websites"
"yearMonth" => "2014-03"
"year" => "2014"
"title" => "The Effect of Deliberative and Implemental Mindsets on Consumer Information Processing at Websites"
"description" => "GUPTA, R., IRMAK, C., GOLLWITZER, P. et OETTINGEN, G. (2014). The Effect of Deliberative and Implemental Mindsets on Consumer Information Processing at Websites. Dans: 2014 Winter Conference of the Society for Consumer Psychology."
"authors" => array:4 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "IRMAK C."
]
2 => array:1 [
"name" => "GOLLWITZER P."
]
3 => array:1 [
"name" => "OETTINGEN G."
]
]
"ouvrage" => "2014 Winter Conference of the Society for Consumer Psychology"
"keywords" => []
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"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2023-11-29T11:22:05.000Z"
]
+lang: "fr"
+"_type": "_doc"
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}
11 => Essec\Faculty\Model\Contribution {#6239
#_index: "academ_contributions"
#_id: "7340"
#_source: array:18 [
"id" => "7340"
"slug" => "the-healthcare-conundrum-at-the-bottom-of-the-pyramid"
"yearMonth" => "2019-06"
"year" => "2019"
"title" => "The Healthcare Conundrum at the Bottom of the Pyramid"
"description" => "GUPTA, R., KIM, Y. et MUKHERJEE, M. (2019). The Healthcare Conundrum at the Bottom of the Pyramid. Dans: 2019 ISMS Marketing Science Conference."
"authors" => array:3 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "KIM Yenee"
]
2 => array:1 [
"name" => "MUKHERJEE Malobi"
]
]
"ouvrage" => "2019 ISMS Marketing Science Conference"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2023-11-29T11:22:05.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.7590284
+"parent": null
}
12 => Essec\Faculty\Model\Contribution {#6240
#_index: "academ_contributions"
#_id: "10935"
#_source: array:18 [
"id" => "10935"
"slug" => "role-of-group-cohesiveness-in-targeted-mobile-promotions"
"yearMonth" => "2020-06"
"year" => "2020"
"title" => "Role of Group Cohesiveness in Targeted Mobile Promotions"
"description" => "GUPTA, R., MUKHERJEE, S. et JAYARAJAH, K. (2020). Role of Group Cohesiveness in Targeted Mobile Promotions. Dans: 2020 INFORMS Marketing Science Conference."
"authors" => array:3 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "MUKHERJEE Sourjo"
]
2 => array:1 [
"name" => "JAYARAJAH Kasthuri"
]
]
"ouvrage" => "2020 INFORMS Marketing Science Conference"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
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"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2023-11-29T11:22:05.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.7590284
+"parent": null
}
13 => Essec\Faculty\Model\Contribution {#6241
#_index: "academ_contributions"
#_id: "12199"
#_source: array:18 [
"id" => "12199"
"slug" => "role-of-group-cohesiveness-in-targeted-mobile-promotions"
"yearMonth" => "2021-04"
"year" => "2021"
"title" => "Role of group cohesiveness in targeted mobile promotions"
"description" => "GUPTA, R., MUKHERJEE, S. et JAYARAJAH, K. (2021). Role of group cohesiveness in targeted mobile promotions. <i>Journal of Business Research</i>, 127, pp. 216-227."
"authors" => array:3 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "Mukherjee Sourjo"
]
2 => array:1 [
"name" => "Jayarajah Kasthuri"
]
]
"ouvrage" => ""
"keywords" => array:5 [
0 => "Mobile promotion"
1 => "Targeted promotion"
2 => "Social network"
3 => "Group -Cohesiveness"
4 => "Measurement"
]
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => "https://doi.org/10.1016/j.jbusres.2021.01.030"
"publicationInfo" => array:3 [
"pages" => "216-227"
"volume" => "127"
"number" => null
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "While past research has explored the effects of different targeted promotion strategies (e.g., temporal, geographical, crowdedness-based), it is yet to take into account the effect of social context (e.g., group cohesiveness) on consumer responses to such promotions. We develop a metric for measuring tie-strengths between individuals in a co-located group and compute a holistic measure, group cohesiveness, from longitudinal physical location data. We deploy this new metric in a field experiment to explore the effect of group cohesiveness (high vs. low) on consumer responses to mobile promotions of varying lead-times. Across all our studies, we demonstrate that shorter promotion lead-times are preferred more by individuals in the presence of high cohesive groups (versus low cohesive groups). Thus, marketers should take advantage of social context attributes (such as group cohesiveness), which can be derived from ubiquitous location tracking data to tailor their promotion based on consumers’ real-time activities."
"en" => "While past research has explored the effects of different targeted promotion strategies (e.g., temporal, geographical, crowdedness-based), it is yet to take into account the effect of social context (e.g., group cohesiveness) on consumer responses to such promotions. We develop a metric for measuring tie-strengths between individuals in a co-located group and compute a holistic measure, group cohesiveness, from longitudinal physical location data. We deploy this new metric in a field experiment to explore the effect of group cohesiveness (high vs. low) on consumer responses to mobile promotions of varying lead-times. Across all our studies, we demonstrate that shorter promotion lead-times are preferred more by individuals in the presence of high cohesive groups (versus low cohesive groups). Thus, marketers should take advantage of social context attributes (such as group cohesiveness), which can be derived from ubiquitous location tracking data to tailor their promotion based on consumers’ real-time activities."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2023-11-29T11:22:05.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.7590284
+"parent": null
}
14 => Essec\Faculty\Model\Contribution {#6242
#_index: "academ_contributions"
#_id: "12564"
#_source: array:18 [
"id" => "12564"
"slug" => "vaccine-adoption-role-of-emphasis-framing-in-health-communication"
"yearMonth" => "2021-06"
"year" => "2021"
"title" => "Vaccine Adoption - Role Of Emphasis Framing In Health Communication"
"description" => "GUPTA, R. et JAVED, A. (2021). Vaccine Adoption - Role Of Emphasis Framing In Health Communication. Dans: 43rd ISMS Marketing Science Conference 2021. Virtual."
"authors" => array:2 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "JAVED A"
]
]
"ouvrage" => "43rd ISMS Marketing Science Conference 2021"
"keywords" => []
"updatedAt" => "2022-02-09 11:05:34"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2023-11-29T11:22:05.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.7590284
+"parent": null
}
15 => Essec\Faculty\Model\Contribution {#6243
#_index: "academ_contributions"
#_id: "13849"
#_source: array:18 [
"id" => "13849"
"slug" => "a-bottom-of-pyramid-perspective-on-quality-education-in-the-tropics"
"yearMonth" => "2022-03"
"year" => "2022"
"title" => "A bottom of pyramid perspective on quality education in the tropics"
"description" => "KIM, Y., MUKHERJEE, M. et GUPTA, R. (2022). A bottom of pyramid perspective on quality education in the tropics. Dans: Jacob Wood, Taha Chaiechi, K Thirumaran eds. <i>Business, Industry, and Trade in the Tropics</i>. 1st ed. Oxon & New York: Routledge, pp. 53-67."
"authors" => array:3 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "Kim Yenee"
]
2 => array:1 [
"name" => "Mukherjee Malobi"
]
]
"ouvrage" => "Business, Industry, and Trade in the Tropics"
"keywords" => []
"updatedAt" => "2023-04-04 10:34:28"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => "53-67"
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Education is crucial for sustainable development, yet educational attainment is excessively low in the tropics among the Bottom of the Pyramid (BoP) sector contributing to constant poverty and underdevelopment. This research strives to undercover how different types of framing in education campaigns can impact campaign attitude on education across financial deprivation levels within BoP consumers. Particularly, we investigate when a desirability framing vs. a feasibility framing of obtaining education can be more effective based on financial deprivation levels. A study conducted on actual BoP consumers in the tropical Eastern Indian state of West Bengal demonstrate that liking for the desirability framed campaign compared to the feasibility framed campaign is higher as financial deprivation levels increase, whereas liking for the feasibility framed campaign compared to the desirability framed campaign is higher as financial deprivation levels decrease. We utilize construal level theory to enhance our understanding of this effect through the differences in psychological distances towards education across financial deprivation levels. This research provides substantial implications to policymakers, educators, and industry stakeholders by suggesting which type of education campaign framing can result in higher preference across financial deprivation levels within the BoP segment. © 2022 selection and editorial matter, Jacob Wood, Taha Chaiechi and K Thirumaran; individual chapters, the contributors."
"en" => "Education is crucial for sustainable development, yet educational attainment is excessively low in the tropics among the Bottom of the Pyramid (BoP) sector contributing to constant poverty and underdevelopment. This research strives to undercover how different types of framing in education campaigns can impact campaign attitude on education across financial deprivation levels within BoP consumers. Particularly, we investigate when a desirability framing vs. a feasibility framing of obtaining education can be more effective based on financial deprivation levels. A study conducted on actual BoP consumers in the tropical Eastern Indian state of West Bengal demonstrate that liking for the desirability framed campaign compared to the feasibility framed campaign is higher as financial deprivation levels increase, whereas liking for the feasibility framed campaign compared to the desirability framed campaign is higher as financial deprivation levels decrease. We utilize construal level theory to enhance our understanding of this effect through the differences in psychological distances towards education across financial deprivation levels. This research provides substantial implications to policymakers, educators, and industry stakeholders by suggesting which type of education campaign framing can result in higher preference across financial deprivation levels within the BoP segment. © 2022 selection and editorial matter, Jacob Wood, Taha Chaiechi and K Thirumaran; individual chapters, the contributors."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2023-11-29T11:22:05.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.7590284
+"parent": null
}
16 => Essec\Faculty\Model\Contribution {#6244
#_index: "academ_contributions"
#_id: "14201"
#_source: array:18 [
"id" => "14201"
"slug" => "emphasizing-for-action-probability-framing-in-healthcare-messages"
"yearMonth" => "2022-06"
"year" => "2022"
"title" => "Emphasizing for Action – Probability Framing in Healthcare Messages"
"description" => "JAVED, A. et GUPTA, R. (2022). Emphasizing for Action – Probability Framing in Healthcare Messages. Dans: 2022 American Marketing Association (AMA) Marketing and Public Policy Conference. Austin."
"authors" => array:2 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
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1 => array:1 [
"name" => "JAVED Arslan"
]
]
"ouvrage" => "2022 American Marketing Association (AMA) Marketing and Public Policy Conference"
"keywords" => []
"updatedAt" => "2023-07-21 01:00:38"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2023-11-29T11:22:05.000Z"
]
+lang: "fr"
+"_type": "_doc"
+"_score": 6.7590284
+"parent": null
}
17 => Essec\Faculty\Model\Contribution {#6245
#_index: "academ_contributions"
#_id: "14202"
#_source: array:18 [
"id" => "14202"
"slug" => "environmental-challenges"
"yearMonth" => "2022-06"
"year" => "2022"
"title" => "Environmental Challenges"
"description" => "GUPTA, R. (2022). Environmental Challenges. Dans: 2022 American Marketing Association (AMA) Marketing and Public Policy Conference. Austin."
"authors" => array:1 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
]
"ouvrage" => "2022 American Marketing Association (AMA) Marketing and Public Policy Conference"
"keywords" => []
"updatedAt" => "2023-07-21 01:00:38"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
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"abstract" => array:2 [
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"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2023-11-29T11:22:05.000Z"
]
+lang: "fr"
+"_type": "_doc"
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+"parent": null
}
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"docTitle" => "Reetika GUPTA"
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