Essec\Faculty\Model\Profile {#2220
#_index: "academ_cv"
#_id: "B00536881"
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"bid" => "B00536881"
"academId" => 2043
"slug" => "gupta-reetika"
"fullName" => "Reetika GUPTA"
"lastName" => "GUPTA"
"firstName" => "Reetika"
"title" => array:2 [
"fr" => "Professeur associé"
"en" => "Associate Professor"
]
"email" => "guptar@essec.edu"
"status" => "ACTIF"
"campus" => "Campus de Singapour"
"departments" => []
"phone" => "+65 6413 9710"
"sites" => []
"facNumber" => 2043
"externalCvUrl" => "https://drive.google.com/file/d/1cp5WQHtlWGznu8Gf_nw4UsTzHsbyaXIH/view?usp=share_link"
"googleScholarUrl" => "https://scholar.google.com/citations?hl=en&view_op=list_works&gmla=AEk_c1sCTvVw-r96qeLThzYebK7nTJegc8bDOkod0Iat71pOwoj4a0u9t3x19YCK-jDIOn_Hi8XM0V_gcAUFbQ&user=6xtzJgQAAAAJ"
"facOrcId" => "https://orcid.org/0000-0002-2933-0017"
"career" => array:7 [
0 => Essec\Faculty\Model\CareerItem {#2232
#_index: null
#_id: null
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"startDate" => "2013-09-01"
"endDate" => null
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"type" => array:2 [
"fr" => "Positions académiques principales"
"en" => "Full-time academic appointments"
]
"label" => array:2 [
"fr" => "Professeur associé"
"en" => "Associate Professor"
]
"institution" => array:2 [
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"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "Singapour"
"en" => "Singapore"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2220}
}
1 => Essec\Faculty\Model\CareerItem {#2233
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2012-01-01"
"endDate" => "2013-08-31"
"isInternalPosition" => true
"type" => array:2 [
"fr" => "Positions académiques principales"
"en" => "Full-time academic appointments"
]
"label" => array:2 [
"fr" => "Professeur Associé de Marketing"
"en" => "Associate Professor of Marketing"
]
"institution" => array:2 [
"fr" => "College of Business and Economics, Lehigh University"
"en" => "College of Business and Economics, Lehigh University"
]
"country" => array:2 [
"fr" => "États-Unis"
"en" => "United States of America"
]
]
+lang: "en"
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}
2 => Essec\Faculty\Model\CareerItem {#2234
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2005-08-01"
"endDate" => "2012-10-01"
"isInternalPosition" => true
"type" => array:2 [
"fr" => "Positions académiques principales"
"en" => "Full-time academic appointments"
]
"label" => array:2 [
"fr" => "Professeur Assistant de Marketing"
"en" => "Assistant Professor of Marketing"
]
"institution" => array:2 [
"fr" => "College of Business and Economics, Lehigh University"
"en" => "College of Business and Economics, Lehigh University"
]
"country" => array:2 [
"fr" => "États-Unis"
"en" => "United States of America"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2220}
}
3 => Essec\Faculty\Model\CareerItem {#2235
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2001-08-01"
"endDate" => "2005-05-31"
"isInternalPosition" => true
"type" => array:2 [
"fr" => "Positions académiques principales"
"en" => "Full-time academic appointments"
]
"label" => array:2 [
"fr" => "Enseignant de Marketing"
"en" => "Instructor in Marketing"
]
"institution" => array:2 [
"fr" => "City University of New York - Baruch College"
"en" => "City University of New York - Baruch College"
]
"country" => array:2 [
"fr" => "États-Unis"
"en" => "United States of America"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2220}
}
4 => Essec\Faculty\Model\CareerItem {#2236
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "1996-06-01"
"endDate" => "1998-08-31"
"isInternalPosition" => true
"type" => array:2 [
"en" => "Other appointments"
"fr" => "Autres positions"
]
"label" => array:2 [
"fr" => "Directeur de Recherche"
"en" => "Senior Research Executive"
]
"institution" => array:2 [
"fr" => "Indian Market Research Bureau (IMRB)"
"en" => "Indian Market Research Bureau (IMRB)"
]
"country" => array:2 [
"fr" => "Inde"
"en" => "India"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2220}
}
5 => Essec\Faculty\Model\CareerItem {#2237
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2020-09-01"
"endDate" => "2022-08-31"
"isInternalPosition" => true
"type" => array:2 [
"en" => "Other Academic Appointments"
"fr" => "Autres positions académiques"
]
"label" => array:2 [
"fr" => "Directeur académique associé du programme Global BBA"
"en" => "Associate Academic Director of the Global BBA Program"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2220}
}
6 => Essec\Faculty\Model\CareerItem {#2238
#_index: null
#_id: null
#_source: array:7 [
"startDate" => "2022-09-01"
"endDate" => "2026-08-31"
"isInternalPosition" => true
"type" => array:2 [
"en" => "Other appointments"
"fr" => "Autres positions"
]
"label" => array:2 [
"fr" => "Doyen adjoint de ESSEC Asia-Pacific"
"en" => "Deputy Dean of Essec Asia-Pacific"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "Singapour"
"en" => "Singapore"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2220}
}
]
"diplomes" => array:3 [
0 => Essec\Faculty\Model\Diplome {#2223
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
]
"year" => "2005"
"label" => array:2 [
"en" => "Ph.D in Marketing"
"fr" => "Ph.D en Marketing"
]
"institution" => array:2 [
"fr" => "City University of New York - Baruch College"
"en" => "City University of New York - Baruch College"
]
"country" => array:2 [
"fr" => "États-Unis"
"en" => "United States of America"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2220}
}
1 => Essec\Faculty\Model\Diplome {#2225
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
]
"year" => "1996"
"label" => array:2 [
"en" => "PGDPC, Marketing Communications, Market Research"
"fr" => "PGDPC, Marketing Communications, Market Research"
]
"institution" => array:2 [
"fr" => "Mudra Institute of Communications"
"en" => "Mudra Institute of Communications"
]
"country" => array:2 [
"fr" => "Inde"
"en" => "India"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2220}
}
2 => Essec\Faculty\Model\Diplome {#2222
#_index: null
#_id: null
#_source: array:6 [
"diplome" => "DIPLOMA"
"type" => array:2 [
"fr" => "Diplômes"
"en" => "Diplomas"
]
"year" => "1994"
"label" => array:2 [
"en" => "BA (Honors) in Economics"
"fr" => "BA (Honors) en Economie"
]
"institution" => array:2 [
"fr" => "St. Stephen's College"
"en" => "St. Stephen's College"
]
"country" => array:2 [
"fr" => "Inde"
"en" => "India"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2220}
}
]
"bio" => array:2 [
"fr" => null
"en" => "<p>Reetika Gupta is Associate Professor of Marketing at ESSEC Business School. She currently serves as Deputy Dean, heading ESSEC's APAC campus in Singapore. She has also served as Associate Academic Director of the GBBA program and PhD coordinator for the Marketing track. She received her PhD from Baruch College, City University of New York (CUNY). Her research focuses on consumer behavior in interactive consumption environments and sustainable consumption. Her work has been published in leading academic journals such MIS Quarterly, Journal of Consumer Psychology and Journal of Business Ethics and in media outlets such as Business Times and Forbes India. She has <span style="color:rgb(46, 46, 46)">served as the Editor-in-Chief of the Journal of Consumer Marketing. </span>Her teaching repertoire includes Principles of Marketing, Consumer Behavior, Marketing Research and Bottom of the Pyramid Marketing and has taught at undergraduate, graduate, executive education and doctoral levels. </p>\n"
]
"department" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
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]
"researchFields" => array:2 [
"fr" => "Entrepreunariat social - Ethique des affaires et philosophie - marketing et systèmes d'information - Comportement du consommateur"
"en" => "Sustainability - Bottom of the pyramid - marketing and information systems - Consumer Behavior"
]
"teachingFields" => array:2 [
"fr" => "Marketing et analyses des données - Comportement du consommateur"
"en" => "Marketing and Data Analytics - Consumer Behavior"
]
"distinctions" => array:9 [
0 => Essec\Faculty\Model\Distinction {#2239
#_index: null
#_id: null
#_source: array:6 [
"date" => "2012-10-01"
"label" => array:2 [
"fr" => "Institute on Asian Consumer Insight (ACI)"
"en" => "Institute on Asian Consumer Insight (ACI)"
]
"type" => array:2 [
"fr" => "Bourses"
"en" => "Grants"
]
"tri" => " 2 "
"institution" => array:2 [
"fr" => "Nanyang Technological University"
"en" => "Nanyang Technological University"
]
"country" => array:2 [
"fr" => "Singapour"
"en" => "Singapore"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2220}
}
1 => Essec\Faculty\Model\Distinction {#2240
#_index: null
#_id: null
#_source: array:6 [
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"label" => array:2 [
"fr" => "Prix de la Meilleure Dissertation Sidney I. Lirtzman, CUNY"
"en" => "Sidney I. Lirtzman Best Dissertation Award, CUNY"
]
"type" => array:2 [
"fr" => "Prix"
"en" => "Awards"
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"institution" => array:2 [
"fr" => null
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]
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"fr" => null
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]
]
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+"parent": Essec\Faculty\Model\Profile {#2220}
}
2 => Essec\Faculty\Model\Distinction {#2241
#_index: null
#_id: null
#_source: array:6 [
"date" => "2007-01-01"
"label" => array:2 [
"fr" => "Lehigh Junior Award for Distinguished Teaching"
"en" => "Lehigh Junior Award for Distinguished Teaching"
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"type" => array:2 [
"fr" => "Prix"
"en" => "Awards"
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"tri" => " 1 "
"institution" => array:2 [
"fr" => "College of Business and Economics, Lehigh University"
"en" => "College of Business and Economics, Lehigh University"
]
"country" => array:2 [
"fr" => "États-Unis"
"en" => "United States of America"
]
]
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+"parent": Essec\Faculty\Model\Profile {#2220}
}
3 => Essec\Faculty\Model\Distinction {#2242
#_index: null
#_id: null
#_source: array:6 [
"date" => "2012-01-01"
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"fr" => "Alfred Noble Robinson Faculty Award pour son service à Lehigh University"
"en" => "Alfred Noble Robinson Faculty Award for Service at Lehigh University"
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"fr" => "Prix"
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]
"country" => array:2 [
"fr" => "États-Unis"
"en" => "United States of America"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2220}
}
4 => Essec\Faculty\Model\Distinction {#2243
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#_id: null
#_source: array:6 [
"date" => "2025-02-17"
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"fr" => "Best Paper in Conference (American Marketing Association Winter Conference)"
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"fr" => "Prix"
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]
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]
]
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}
5 => Essec\Faculty\Model\Distinction {#2244
#_index: null
#_id: null
#_source: array:6 [
"date" => "2025-02-17"
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"fr" => "Best in Track Paper for Sustainability and Public Policy track (American Marketing Association Winter Conference)"
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]
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]
]
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}
6 => Essec\Faculty\Model\Distinction {#2245
#_index: null
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#_source: array:6 [
"date" => "2025-01-16"
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"fr" => "Best Marketing and Entrepreneurship Paper Award (Indian Academy of Management Conference)"
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]
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"fr" => "Inde"
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]
]
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+"parent": Essec\Faculty\Model\Profile {#2220}
}
7 => Essec\Faculty\Model\Distinction {#2246
#_index: null
#_id: null
#_source: array:6 [
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]
]
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+"parent": Essec\Faculty\Model\Profile {#2220}
}
8 => Essec\Faculty\Model\Distinction {#2247
#_index: null
#_id: null
#_source: array:6 [
"date" => "2004-08-01"
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]
"country" => array:2 [
"fr" => "États-Unis"
"en" => "United States of America"
]
]
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+"parent": Essec\Faculty\Model\Profile {#2220}
}
]
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0 => Essec\Faculty\Model\TeachingItem {#2228
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"type" => array:2 [
"fr" => "Co-directeur de thèse"
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"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "en"
}
1 => Essec\Faculty\Model\TeachingItem {#2229
#_index: null
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#_source: array:7 [
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"fr" => "Inde"
"en" => "India"
]
]
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}
2 => Essec\Faculty\Model\TeachingItem {#2230
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#_id: null
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]
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"en" => "France"
]
]
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}
3 => Essec\Faculty\Model\TeachingItem {#2231
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}
]
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0 => Essec\Faculty\Model\ExtraActivity {#2226
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}
1 => Essec\Faculty\Model\ExtraActivity {#2219
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#_id: null
#_source: array:9 [
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}
2 => Essec\Faculty\Model\ExtraActivity {#2224
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}
3 => Essec\Faculty\Model\ExtraActivity {#2227
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}
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0 => Essec\Faculty\Model\These {#2248
#_index: null
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#_source: array:9 [
"year" => 2022
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"student" => "AMBIKA A."
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"institution" => array:2 [
"fr" => " Mudra Institute of Communications, Ahmedabad [MICA]"
"en" => " Mudra Institute of Communications, Ahmedabad [MICA]"
]
"country" => array:2 [
"fr" => "Inde"
"en" => "India"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2220}
}
1 => Essec\Faculty\Model\These {#2249
#_index: null
#_id: null
#_source: array:9 [
"year" => 2014
"startDate" => null
"endDate" => 2014
"student" => "ANSARIPOOR A. H."
"firstJob" => ""
"label" => array:2 [
"fr" => ""
"en" => ""
]
"role" => array:2 [
"fr" => "Membre de jury"
"en" => "Thesis jury member"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2220}
}
2 => Essec\Faculty\Model\These {#2250
#_index: null
#_id: null
#_source: array:9 [
"year" => 2023
"startDate" => null
"endDate" => 2023
"student" => "JAVED A."
"firstJob" => "ICN Business School"
"label" => array:2 [
"fr" => ""
"en" => ""
]
"role" => array:2 [
"fr" => "Co-directeur de thèse"
"en" => "Thesis co-director"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2220}
}
3 => Essec\Faculty\Model\These {#2251
#_index: null
#_id: null
#_source: array:9 [
"year" => 2020
"startDate" => null
"endDate" => 2020
"student" => "MUKHERJEE S."
"firstJob" => ""
"label" => array:2 [
"fr" => ""
"en" => ""
]
"role" => array:2 [
"fr" => "Membre de jury"
"en" => "Thesis jury member"
]
"institution" => array:2 [
"fr" => "ESSEC Business School"
"en" => "ESSEC Business School"
]
"country" => array:2 [
"fr" => "France"
"en" => "France"
]
]
+lang: "en"
+"parent": Essec\Faculty\Model\Profile {#2220}
}
]
"indexedAt" => "2026-04-08T05:22:59.000Z"
"contributions" => array:27 [
0 => Essec\Faculty\Model\Contribution {#2253
#_index: "academ_contributions"
#_id: "7098"
#_source: array:18 [
"id" => 7098
"slug" => "7098-role-of-group-cohesiveness-in-consumers-responses-to-mobile-promotions"
"yearMonth" => "2017-10"
"year" => 2017
"title" => "Role of Group Cohesiveness in Consumer's Responses to Mobile Promotions"
"description" => "GUPTA, R., MUKHERJEE, P. et JAYARAJAH, K. (2017). Role of Group Cohesiveness in Consumer's Responses to Mobile Promotions. Dans: 2017 Association for Consumer Research Conference (ACR 2017)."
"authors" => array:3 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "MUKHERJEE P."
]
2 => array:1 [
"name" => "JAYARAJAH K."
]
]
"ouvrage" => "2017 Association for Consumer Research Conference (ACR 2017)"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"parent": null
}
1 => Essec\Faculty\Model\Contribution {#2255
#_index: "academ_contributions"
#_id: "7340"
#_source: array:18 [
"id" => 7340
"slug" => "7340-the-healthcare-conundrum-at-the-bottom-of-the-pyramid"
"yearMonth" => "2019-06"
"year" => 2019
"title" => "The Healthcare Conundrum at the Bottom of the Pyramid"
"description" => "GUPTA, R., KIM, Y. et MUKHERJEE, M. (2019). The Healthcare Conundrum at the Bottom of the Pyramid. Dans: 2019 ISMS Marketing Science Conference."
"authors" => array:3 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "KIM Yenee"
]
2 => array:1 [
"name" => "MUKHERJEE Malobi"
]
]
"ouvrage" => "2019 ISMS Marketing Science Conference"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"parent": null
}
2 => Essec\Faculty\Model\Contribution {#2257
#_index: "academ_contributions"
#_id: "10935"
#_source: array:18 [
"id" => 10935
"slug" => "10935-role-of-group-cohesiveness-in-targeted-mobile-promotions"
"yearMonth" => "2020-06"
"year" => 2020
"title" => "Role of Group Cohesiveness in Targeted Mobile Promotions"
"description" => "GUPTA, R., MUKHERJEE, S. et JAYARAJAH, K. (2020). Role of Group Cohesiveness in Targeted Mobile Promotions. Dans: 2020 INFORMS Marketing Science Conference."
"authors" => array:3 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "MUKHERJEE Sourjo"
]
2 => array:1 [
"name" => "JAYARAJAH Kasthuri"
]
]
"ouvrage" => "2020 INFORMS Marketing Science Conference"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"parent": null
}
3 => Essec\Faculty\Model\Contribution {#2254
#_index: "academ_contributions"
#_id: "4684"
#_source: array:18 [
"id" => 4684
"slug" => "4684-improving-social-capital-at-the-bottomof-the-pyramid-which-interventions-work-best"
"yearMonth" => "2017-01"
"year" => 2017
"title" => """
Improving Social Capital at the Bottom\n
of the Pyramid: Which Interventions Work Best?
"""
"description" => """
GUPTA, R. (2017). Improving Social Capital at the Bottom\n
of the Pyramid: Which Interventions Work Best? Dans: <i>2017 Annual Conference of Emerging Markets Conference Board</i>. IIM Lucknow.
"""
"authors" => array:1 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
]
"ouvrage" => "2017 Annual Conference of Emerging Markets Conference Board"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Actes d'une conférence"
"en" => "Conference Proceedings"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"parent": null
}
4 => Essec\Faculty\Model\Contribution {#2258
#_index: "academ_contributions"
#_id: "5434"
#_source: array:18 [
"id" => 5434
"slug" => "5434-are-companies-being-unfair-to-the-bottom-of-the-pyramid-consumer"
"yearMonth" => "2014-06"
"year" => 2014
"title" => "Are Companies Being (Un)fair to the Bottom of the Pyramid Consumer"
"description" => "GUPTA, R., CHANDRASEKARAN, D. et SEN, S. (2014). Are Companies Being (Un)fair to the Bottom of the Pyramid Consumer. Dans: 5th Subsistence Marketplaces Conference."
"authors" => array:3 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "CHANDRASEKARAN D."
]
2 => array:1 [
"name" => "SEN S."
]
]
"ouvrage" => "5th Subsistence Marketplaces Conference"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"parent": null
}
5 => Essec\Faculty\Model\Contribution {#2252
#_index: "academ_contributions"
#_id: "5632"
#_source: array:18 [
"id" => 5632
"slug" => "5632-consumer-vulnerability-and-religious-dependence-among-bottom-of-the-pyramid-consumers"
"yearMonth" => "2015-02"
"year" => 2015
"title" => "Consumer Vulnerability and Religious Dependence among Bottom of the Pyramid Consumers"
"description" => "DUONG, H.T. et GUPTA, R. (2015). Consumer Vulnerability and Religious Dependence among Bottom of the Pyramid Consumers. Dans: 2015 Society for Consumer Psychology Conference."
"authors" => array:2 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "DUONG H. T."
]
]
"ouvrage" => "2015 Society for Consumer Psychology Conference"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"parent": null
}
6 => Essec\Faculty\Model\Contribution {#2256
#_index: "academ_contributions"
#_id: "5633"
#_source: array:18 [
"id" => 5633
"slug" => "5633-consumer-vulnerability-at-the-bottom-of-the-pyramid-the-role-of-social-relationships-and-religiosity"
"yearMonth" => "2015-03"
"year" => 2015
"title" => "Consumer Vulnerability at the Bottom-of-the-Pyramid: The Role of Social Relationships and Religiosity"
"description" => "DUONG, H.T. et GUPTA, R. (2015). Consumer Vulnerability at the Bottom-of-the-Pyramid: The Role of Social Relationships and Religiosity. Dans: 36th Edition of the HEC-ESSEC-INSEAD Research Seminar."
"authors" => array:2 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "DUONG H. T."
]
]
"ouvrage" => "36th Edition of the HEC-ESSEC-INSEAD Research Seminar"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"parent": null
}
7 => Essec\Faculty\Model\Contribution {#2259
#_index: "academ_contributions"
#_id: "5719"
#_source: array:18 [
"id" => 5719
"slug" => "5719-designer-recyclable-bags-effects-on-perceptions-and-usage-behavior"
"yearMonth" => "2016-06"
"year" => 2016
"title" => "Designer Recyclable Bags: Effects on Perceptions and Usage Behavior"
"description" => "GUPTA, R. et KOUKOVA, N. (2016). Designer Recyclable Bags: Effects on Perceptions and Usage Behavior. Dans: 2016 INFORMS Society for Marketing Science (ISMS) Marketing Science Conference."
"authors" => array:2 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "KOUKOVA N."
]
]
"ouvrage" => "2016 INFORMS Society for Marketing Science (ISMS) Marketing Science Conference"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"parent": null
}
8 => Essec\Faculty\Model\Contribution {#2260
#_index: "academ_contributions"
#_id: "5760"
#_source: array:18 [
"id" => 5760
"slug" => "5760-distraction-or-enrichment-understanding-the-impact-of-augmented-reality-environments"
"yearMonth" => "2015-06"
"year" => 2015
"title" => "Distraction or Enrichment? Understanding the Impact of Augmented Reality Environments"
"description" => "GUPTA, R. et BANERJEE, S. (2015). Distraction or Enrichment? Understanding the Impact of Augmented Reality Environments. Dans: 37th ISMS Marketing Science Conference."
"authors" => array:2 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "BANERJEE S."
]
]
"ouvrage" => "37th ISMS Marketing Science Conference"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"parent": null
}
9 => Essec\Faculty\Model\Contribution {#2261
#_index: "academ_contributions"
#_id: "12564"
#_source: array:18 [
"id" => 12564
"slug" => "12564-vaccine-adoption-role-of-emphasis-framing-in-health-communication"
"yearMonth" => "2021-06"
"year" => 2021
"title" => "Vaccine Adoption - Role Of Emphasis Framing In Health Communication"
"description" => "GUPTA, R. et JAVED, A. (2021). Vaccine Adoption - Role Of Emphasis Framing In Health Communication. Dans: 43rd ISMS Marketing Science Conference 2021. Virtual."
"authors" => array:2 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "JAVED Arslan"
]
]
"ouvrage" => "43rd ISMS Marketing Science Conference 2021"
"keywords" => []
"updatedAt" => "2022-02-09 11:05:34"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"parent": null
}
10 => Essec\Faculty\Model\Contribution {#2262
#_index: "academ_contributions"
#_id: "6520"
#_source: array:18 [
"id" => 6520
"slug" => "6520-let-em-eat-cake-the-influence-of-psychological-distance-on-consumer-attitudes-towards-bottom-of-the-pyramid-new-product-launches-and-company-evaluations"
"yearMonth" => "2018-04"
"year" => 2018
"title" => "Let 'em Eat Cake ? The Influence of Psychological Distance on Consumer Attitudes towards Bottom of the Pyramid New Product Launches and Company Evaluations"
"description" => "GUPTA, R., CHANDRASEKARAN, D. et SEN, S. (2018). Let 'em Eat Cake ? The Influence of Psychological Distance on Consumer Attitudes towards Bottom of the Pyramid New Product Launches and Company Evaluations. Dans: 2018 Journal of the Academy of Marketing Science (JAMS) India Conference on Managing Business and Innovation in Emerging Markets."
"authors" => array:3 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "CHANDRASEKARAN D."
]
2 => array:1 [
"name" => "SEN S."
]
]
"ouvrage" => "2018 Journal of the Academy of Marketing Science (JAMS) India Conference on Managing Business and Innovation in Emerging Markets"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"_ignored": array:1 [
0 => "description.keyword"
]
+"parent": null
}
11 => Essec\Faculty\Model\Contribution {#2263
#_index: "academ_contributions"
#_id: "6521"
#_source: array:18 [
"id" => 6521
"slug" => "6521-let-em-eat-cake-the-influence-of-psychological-distance-on-consumer-attitudes-towards-bottom-of-the-pyramid-new-product-launches-and-company-evaluations"
"yearMonth" => "2018-12"
"year" => 2018
"title" => "Let 'em Eat Cake? The Influence of Psychological Distance on Consumer Attitudes towards Bottom-of-the-Pyramid New Product Launches and Company Evaluations"
"description" => "GUPTA, R., CHANDRASEKARAN, D. et SEN, S. (2018). Let 'em Eat Cake? The Influence of Psychological Distance on Consumer Attitudes towards Bottom-of-the-Pyramid New Product Launches and Company Evaluations. Dans: 12th Great Lakes Nasmei Conference 2018."
"authors" => array:3 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "CHANDRASEKARAN Deepa"
]
2 => array:1 [
"name" => "SEN S."
]
]
"ouvrage" => "12th Great Lakes Nasmei Conference 2018"
"keywords" => []
"updatedAt" => "2021-09-24 10:33:27"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"parent": null
}
12 => Essec\Faculty\Model\Contribution {#2264
#_index: "academ_contributions"
#_id: "6522"
#_source: array:18 [
"id" => 6522
"slug" => "6522-let-them-eat-cake-mainstream-consumer-reactions-to-products-marketed-toward-bottom-of-the-pyramid-consumers"
"yearMonth" => "2014-12"
"year" => 2014
"title" => "Let them Eat Cake? Mainstream Consumer Reactions to Products Marketed toward Bottom-of-the-Pyramid Consumers"
"description" => "GUPTA, R., CHANDRASEKARAN, D. et SEN, S. (2014). Let them Eat Cake? Mainstream Consumer Reactions to Products Marketed toward Bottom-of-the-Pyramid Consumers. Dans: International Marketing Conference 2014: Emerging Markets, Evolving Perspectives."
"authors" => array:3 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "CHANDRASEKARAN D."
]
2 => array:1 [
"name" => "SEN S."
]
]
"ouvrage" => "International Marketing Conference 2014: Emerging Markets, Evolving Perspectives"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"parent": null
}
13 => Essec\Faculty\Model\Contribution {#2265
#_index: "academ_contributions"
#_id: "7307"
#_source: array:18 [
"id" => 7307
"slug" => "7307-the-effect-of-deliberative-and-implemental-mindsets-on-consumer-information-processing-at-websites"
"yearMonth" => "2014-03"
"year" => 2014
"title" => "The Effect of Deliberative and Implemental Mindsets on Consumer Information Processing at Websites"
"description" => "GUPTA, R., IRMAK, C., GOLLWITZER, P. et OETTINGEN, G. (2014). The Effect of Deliberative and Implemental Mindsets on Consumer Information Processing at Websites. Dans: 2014 Winter Conference of the Society for Consumer Psychology."
"authors" => array:4 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "IRMAK C."
]
2 => array:1 [
"name" => "GOLLWITZER P."
]
3 => array:1 [
"name" => "OETTINGEN G."
]
]
"ouvrage" => "2014 Winter Conference of the Society for Consumer Psychology"
"keywords" => []
"updatedAt" => "2021-04-19 17:57:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => null
"volume" => null
"number" => null
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => null
"en" => null
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"parent": null
}
14 => Essec\Faculty\Model\Contribution {#2266
#_index: "academ_contributions"
#_id: "14201"
#_source: array:18 [
"id" => 14201
"slug" => "14201-emphasizing-for-action-probability-framing-in-healthcare-messages"
"yearMonth" => "2022-06"
"year" => 2022
"title" => "Emphasizing for Action – Probability Framing in Healthcare Messages"
"description" => "JAVED, A. et GUPTA, R. (2022). Emphasizing for Action – Probability Framing in Healthcare Messages. Dans: 2022 American Marketing Association (AMA) Marketing and Public Policy Conference. Austin."
"authors" => array:2 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "JAVED Arslan"
]
]
"ouvrage" => "2022 American Marketing Association (AMA) Marketing and Public Policy Conference"
"keywords" => []
"updatedAt" => "2023-07-21 01:00:38"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"parent": null
}
15 => Essec\Faculty\Model\Contribution {#2267
#_index: "academ_contributions"
#_id: "14202"
#_source: array:18 [
"id" => 14202
"slug" => "14202-environmental-challenges"
"yearMonth" => "2022-06"
"year" => 2022
"title" => "Environmental Challenges"
"description" => "GUPTA, R. (2022). Environmental Challenges. Dans: 2022 American Marketing Association (AMA) Marketing and Public Policy Conference. Austin."
"authors" => array:1 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
]
"ouvrage" => "2022 American Marketing Association (AMA) Marketing and Public Policy Conference"
"keywords" => []
"updatedAt" => "2023-07-21 01:00:38"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"parent": null
}
16 => Essec\Faculty\Model\Contribution {#2268
#_index: "academ_contributions"
#_id: "15595"
#_source: array:18 [
"id" => 15595
"slug" => "15595-outsourcing-control-how-cultural-tightness-impacts-sustainable-consumption"
"yearMonth" => "2025-01"
"year" => 2025
"title" => "Outsourcing Control: How Cultural Tightness Impacts Sustainable Consumption"
"description" => "GUPTA, R., GUPTA, T. et MUKHERJEE, M. (2025). Outsourcing Control: How Cultural Tightness Impacts Sustainable Consumption. Dans: 2025 Indian Academy of Management (INDAM) Conference. Kolkata."
"authors" => array:3 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "GUPTA Tanvi"
]
2 => array:1 [
"name" => "MUKHERJEE Malobi"
]
]
"ouvrage" => "2025 Indian Academy of Management (INDAM) Conference"
"keywords" => []
"updatedAt" => "2025-04-24 17:31:40"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"parent": null
}
17 => Essec\Faculty\Model\Contribution {#2269
#_index: "academ_contributions"
#_id: "12199"
#_source: array:18 [
"id" => 12199
"slug" => "12199-role-of-group-cohesiveness-in-targeted-mobile-promotions"
"yearMonth" => "2021-04"
"year" => 2021
"title" => "Role of group cohesiveness in targeted mobile promotions"
"description" => "GUPTA, R., MUKHERJEE, S. et JAYARAJAH, K. (2021). Role of group cohesiveness in targeted mobile promotions. <i>Journal of Business Research</i>, 127, pp. 216-227."
"authors" => array:3 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "MUKHERJEE Sourjo"
]
2 => array:1 [
"name" => "JAYARAJAH Kasthuri"
]
]
"ouvrage" => ""
"keywords" => array:5 [
0 => "Mobile promotion"
1 => "Targeted promotion"
2 => "Social network"
3 => "Group -Cohesiveness"
4 => "Measurement"
]
"updatedAt" => "2025-04-04 10:49:21"
"publicationUrl" => "https://doi.org/10.1016/j.jbusres.2021.01.030"
"publicationInfo" => array:3 [
"pages" => "216-227"
"volume" => "127"
"number" => ""
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "While past research has explored the effects of different targeted promotion strategies (e.g., temporal, geographical, crowdedness-based), it is yet to take into account the effect of social context (e.g., group cohesiveness) on consumer responses to such promotions. We develop a metric for measuring tie-strengths between individuals in a co-located group and compute a holistic measure, group cohesiveness, from longitudinal physical location data. We deploy this new metric in a field experiment to explore the effect of group cohesiveness (high vs. low) on consumer responses to mobile promotions of varying lead-times. Across all our studies, we demonstrate that shorter promotion lead-times are preferred more by individuals in the presence of high cohesive groups (versus low cohesive groups). Thus, marketers should take advantage of social context attributes (such as group cohesiveness), which can be derived from ubiquitous location tracking data to tailor their promotion based on consumers’ real-time activities."
"en" => "While past research has explored the effects of different targeted promotion strategies (e.g., temporal, geographical, crowdedness-based), it is yet to take into account the effect of social context (e.g., group cohesiveness) on consumer responses to such promotions. We develop a metric for measuring tie-strengths between individuals in a co-located group and compute a holistic measure, group cohesiveness, from longitudinal physical location data. We deploy this new metric in a field experiment to explore the effect of group cohesiveness (high vs. low) on consumer responses to mobile promotions of varying lead-times. Across all our studies, we demonstrate that shorter promotion lead-times are preferred more by individuals in the presence of high cohesive groups (versus low cohesive groups). Thus, marketers should take advantage of social context attributes (such as group cohesiveness), which can be derived from ubiquitous location tracking data to tailor their promotion based on consumers’ real-time activities."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"_ignored": array:2 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
]
+"parent": null
}
18 => Essec\Faculty\Model\Contribution {#2270
#_index: "academ_contributions"
#_id: "13849"
#_source: array:18 [
"id" => 13849
"slug" => "13849-a-bottom-of-pyramid-perspective-on-quality-education-in-the-tropics"
"yearMonth" => "2022-03"
"year" => 2022
"title" => "A bottom of pyramid perspective on quality education in the tropics"
"description" => "KIM, Y., MUKHERJEE, M. et GUPTA, R. (2022). A bottom of pyramid perspective on quality education in the tropics. Dans: Jacob Wood, Taha Chaiechi, K Thirumaran eds. <i>Business, Industry, and Trade in the Tropics</i>. 1st ed. Oxon & New York: Routledge, pp. 53-67."
"authors" => array:3 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "KIM Yenee"
]
2 => array:1 [
"name" => "MUKHERJEE Malobi"
]
]
"ouvrage" => "Business, Industry, and Trade in the Tropics"
"keywords" => array:2 [
0 => "Education campaigns"
1 => "Sustainable development"
]
"updatedAt" => "2025-04-04 10:59:37"
"publicationUrl" => "https://doi.org/10.4324/9781003153580-4"
"publicationInfo" => array:3 [
"pages" => "53-67"
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Education is crucial for sustainable development, yet educational attainment is excessively low in the tropics among the Bottom of the Pyramid (BoP) sector contributing to constant poverty and underdevelopment. This research strives to undercover how different types of framing in education campaigns can impact campaign attitude on education across financial deprivation levels within BoP consumers. Particularly, we investigate when a desirability framing vs. a feasibility framing of obtaining education can be more effective based on financial deprivation levels. A study conducted on actual BoP consumers in the tropical Eastern Indian state of West Bengal demonstrate that liking for the desirability framed campaign compared to the feasibility framed campaign is higher as financial deprivation levels increase, whereas liking for the feasibility framed campaign compared to the desirability framed campaign is higher as financial deprivation levels decrease. We utilize construal level theory to enhance our understanding of this effect through the differences in psychological distances towards education across financial deprivation levels. This research provides substantial implications to policymakers, educators, and industry stakeholders by suggesting which type of education campaign framing can result in higher preference across financial deprivation levels within the BoP segment. © 2022 selection and editorial matter, Jacob Wood, Taha Chaiechi and K Thirumaran; individual chapters, the contributors."
"en" => "Education is crucial for sustainable development, yet educational attainment is excessively low in the tropics among the Bottom of the Pyramid (BoP) sector contributing to constant poverty and underdevelopment. This research strives to undercover how different types of framing in education campaigns can impact campaign attitude on education across financial deprivation levels within BoP consumers. Particularly, we investigate when a desirability framing vs. a feasibility framing of obtaining education can be more effective based on financial deprivation levels. A study conducted on actual BoP consumers in the tropical Eastern Indian state of West Bengal demonstrate that liking for the desirability framed campaign compared to the feasibility framed campaign is higher as financial deprivation levels increase, whereas liking for the feasibility framed campaign compared to the desirability framed campaign is higher as financial deprivation levels decrease. We utilize construal level theory to enhance our understanding of this effect through the differences in psychological distances towards education across financial deprivation levels. This research provides substantial implications to policymakers, educators, and industry stakeholders by suggesting which type of education campaign framing can result in higher preference across financial deprivation levels within the BoP segment. © 2022 selection and editorial matter, Jacob Wood, Taha Chaiechi and K Thirumaran; individual chapters, the contributors."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"_ignored": array:3 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
2 => "description.keyword"
]
+"parent": null
}
19 => Essec\Faculty\Model\Contribution {#2271
#_index: "academ_contributions"
#_id: "14792"
#_source: array:18 [
"id" => 14792
"slug" => "14792-marketing-to-bottom-of-the-pyramid-consumers-in-an-emerging-market-the-responses-of-mainstream-consumers"
"yearMonth" => "2024-05"
"year" => 2024
"title" => "Marketing to Bottom-of-the-Pyramid Consumers in an Emerging Market: The Responses of Mainstream Consumers"
"description" => "GUPTA, R., CHANDRASEKARAN, D., SEN, S. et GUPTA, T. (2024). Marketing to Bottom-of-the-Pyramid Consumers in an Emerging Market: The Responses of Mainstream Consumers. <i>Journal of Business Ethics</i>, 192, pp. 739–755."
"authors" => array:4 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "Chandrasekaran Deepa"
]
2 => array:1 [
"name" => "Sen Sankar"
]
3 => array:1 [
"name" => "Gupta Tanvi"
]
]
"ouvrage" => ""
"keywords" => array:3 [
0 => "Bottom-of-the-pyramid consumers"
1 => "Attitude towards companies"
2 => "Permissible consumption"
]
"updatedAt" => "2025-03-26 10:19:34"
"publicationUrl" => "https://link.springer.com/article/10.1007/s10551-024-05664-5"
"publicationInfo" => array:3 [
"pages" => "739–755"
"volume" => "192"
"number" => ""
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Many companies are now targeting the sizeable segment of consumers in Bottom-of-the-pyramid (BoP) markets with new products to specifically address their needs. As mainstream consumers become aware of these initiatives, their views on what products may be construed as appropriate for BoP marketplaces, may influence their attitudes towards the companies engaging in BoP activities. We propose that when the mainstream consumers are culturally distant from the BoP consumers, they have less favourable attitudes towards a company marketing a hedonic product to BoP consumers, compared to a utilitarian one. However, when the mainstream consumers are culturally closer to the BoP consumers, they are less likely to react negatively to a company’s marketing of a hedonic product compared to a utilitarian one. We theorize that these differences in evaluation are based on the mainstream consumers’ expectations regarding the products a company would/should target towards BoP consumers. We also examine two company characteristics (country-of-origin and profit orientation) as contingency factors affecting the attitudes of culturally close mainstream consumers towards companies engaging in BoP practices. Across two studies, we find support for our hypotheses. This research adds to a new stream of scholarship that theorizes about the permissible consumption mindset of mainstream consumers. The research also provides guidance to marketing managers and communication experts to help build favourable company attitudes and minimize any mainstream negativity towards a company’s marketing initiatives in the BoP domain."
"en" => "Many companies are now targeting the sizeable segment of consumers in Bottom-of-the-pyramid (BoP) markets with new products to specifically address their needs. As mainstream consumers become aware of these initiatives, their views on what products may be construed as appropriate for BoP marketplaces, may influence their attitudes towards the companies engaging in BoP activities. We propose that when the mainstream consumers are culturally distant from the BoP consumers, they have less favourable attitudes towards a company marketing a hedonic product to BoP consumers, compared to a utilitarian one. However, when the mainstream consumers are culturally closer to the BoP consumers, they are less likely to react negatively to a company’s marketing of a hedonic product compared to a utilitarian one. We theorize that these differences in evaluation are based on the mainstream consumers’ expectations regarding the products a company would/should target towards BoP consumers. We also examine two company characteristics (country-of-origin and profit orientation) as contingency factors affecting the attitudes of culturally close mainstream consumers towards companies engaging in BoP practices. Across two studies, we find support for our hypotheses. This research adds to a new stream of scholarship that theorizes about the permissible consumption mindset of mainstream consumers. The research also provides guidance to marketing managers and communication experts to help build favourable company attitudes and minimize any mainstream negativity towards a company’s marketing initiatives in the BoP domain."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"_ignored": array:2 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
]
+"parent": null
}
20 => Essec\Faculty\Model\Contribution {#2272
#_index: "academ_contributions"
#_id: "14962"
#_source: array:18 [
"id" => 14962
"slug" => "14962-does-political-ideology-lead-to-preference-for-majority-vs-minority-endorsed-products"
"yearMonth" => "2024-02"
"year" => 2024
"title" => "Does Political Ideology Lead to Preference for Majority (vs. Minority) -endorsed Products?"
"description" => "GUPTA, R., GUPTA, M., MUKHERJEE, S., CHAUHAN, V. et DAS, G. (2024). Does Political Ideology Lead to Preference for Majority (vs. Minority) -endorsed Products? Dans: 2024 American Marketing Association (AMA) Winter Academic Conference. St Pete Beach, FL."
"authors" => array:5 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "GUPTA M"
]
2 => array:1 [
"name" => "MUKHERJEE S"
]
3 => array:1 [
"name" => "CHAUHAN V"
]
4 => array:1 [
"name" => "DAS G"
]
]
"ouvrage" => "2024 American Marketing Association (AMA) Winter Academic Conference"
"keywords" => []
"updatedAt" => "2025-04-15 17:23:26"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"parent": null
}
21 => Essec\Faculty\Model\Contribution {#2273
#_index: "academ_contributions"
#_id: "15278"
#_source: array:18 [
"id" => 15278
"slug" => "15278-the-effect-of-evolving-resource-synergy-beliefs-on-the-intentions-behavior-discrepancy-in-ethical-consumption"
"yearMonth" => "2013-01"
"year" => 2013
"title" => "The Effect of Evolving Resource Synergy Beliefs on the Intentions-Behavior Discrepancy in Ethical Consumption"
"description" => "GUPTA, R. et SEN, S. (2013). The Effect of Evolving Resource Synergy Beliefs on the Intentions-Behavior Discrepancy in Ethical Consumption. <i>Journal of Consumer Psychology</i>, 23(1), pp. 114-121."
"authors" => array:2 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "SEN Sankar"
]
]
"ouvrage" => ""
"keywords" => array:3 [
0 => "ethical consumption"
1 => "Corporate social responsibility (CSR)"
2 => "ethical marketing"
]
"updatedAt" => "2024-12-12 14:58:47"
"publicationUrl" => "https://doi.org/10.1016/j.jcps.2012.07.004"
"publicationInfo" => array:3 [
"pages" => "114-121"
"volume" => "23"
"number" => "1"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Consumers are less likely to buy ethical products than their stated intentions in marketplace polls, due at least in part to the distinct temporal frames guiding their poll responses versus actual purchase decisions. We propose that as consumers' beliefs about the synergy between the resources a firm devotes to their ethical and functional attributes evolve, as part of the broader ethical marketing/corporate social responsibility movement, from negative to positive, this discrepancy between intentions and behavior is likely to disappear. Two studies provide support for this basic contention, implicating the importance consumers ascribe to a brand's ethical attribute as the driver of the temporal frame- and resource synergy beliefs-based differences in their preference for that brand."
"en" => "Consumers are less likely to buy ethical products than their stated intentions in marketplace polls, due at least in part to the distinct temporal frames guiding their poll responses versus actual purchase decisions. We propose that as consumers' beliefs about the synergy between the resources a firm devotes to their ethical and functional attributes evolve, as part of the broader ethical marketing/corporate social responsibility movement, from negative to positive, this discrepancy between intentions and behavior is likely to disappear. Two studies provide support for this basic contention, implicating the importance consumers ascribe to a brand's ethical attribute as the driver of the temporal frame- and resource synergy beliefs-based differences in their preference for that brand."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"_ignored": array:2 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
]
+"parent": null
}
22 => Essec\Faculty\Model\Contribution {#2274
#_index: "academ_contributions"
#_id: "15279"
#_source: array:18 [
"id" => 15279
"slug" => "15279-managing-motives-and-design-to-influence-website-revisits"
"yearMonth" => "2011-06"
"year" => 2011
"title" => "Managing Motives and Design to Influence Website Revisits"
"description" => "KABADAYI, S. et GUPTA, R. (2011). Managing Motives and Design to Influence Website Revisits. <i>Journal of Research in Interactive Marketing</i>, 5((2/3)), pp. 153-169."
"authors" => array:2 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "KABADAYI Sertan"
]
]
"ouvrage" => ""
"keywords" => array:7 [
0 => "Internet"
1 => "Web sites"
2 => "Web site design"
3 => "Consumer behaviour"
4 => "Intention to revisit"
5 => "Website characteristics"
6 => "Web site satisfaction"
]
"updatedAt" => "2024-10-14 10:41:39"
"publicationUrl" => "https://www.emerald.com/insight/content/doi/10.1108/17505931111187785/full/html"
"publicationInfo" => array:3 [
"pages" => "153-169"
"volume" => "5"
"number" => "(2/3)"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => """
The purpose of this paper is to better understand the relationship between web site design characteristics and revisit intention by examining the roles of satisfaction and consumer motives, thus providing managers with strategies that they can adopt to secure revisiting consumers at their web sites.\n
This paper uses survey method to collect data from 238 respondents and mediation hypotheses are tested with structural equation modelling using LISREL.\n
The results indicate that for goal‐directed consumers web site content and customization play a more significant role in influencing their satisfaction and revisit intentions than convenience. However, for experiential consumers, content and convenience play a more significant role in satisfaction and revisit intentions than customization options at a web site.\n
One type of online business is used as a stimulus in this study. Future studies may include different types of web sites. Also, researchers in the future may use actual behavior, instead of intention, to increase the validity of the results.\n
This paper suggests that marketers interested in revisiting consumers should focus on web site characteristics that lead to satisfaction during their web visit. Also, marketers need to pay attention to the consumer motives at the web site, so that the web site characteristics can be tailored to the motives and would ultimately lead to positive consumer outcomes.\n
This is the first paper that investigates the moderating effect of consumer motives and mediating effect of web site satisfaction on web site characteristics and revisit intention relationship.
"""
"en" => """
The purpose of this paper is to better understand the relationship between web site design characteristics and revisit intention by examining the roles of satisfaction and consumer motives, thus providing managers with strategies that they can adopt to secure revisiting consumers at their web sites.\n
This paper uses survey method to collect data from 238 respondents and mediation hypotheses are tested with structural equation modelling using LISREL.\n
The results indicate that for goal‐directed consumers web site content and customization play a more significant role in influencing their satisfaction and revisit intentions than convenience. However, for experiential consumers, content and convenience play a more significant role in satisfaction and revisit intentions than customization options at a web site.\n
One type of online business is used as a stimulus in this study. Future studies may include different types of web sites. Also, researchers in the future may use actual behavior, instead of intention, to increase the validity of the results.\n
This paper suggests that marketers interested in revisiting consumers should focus on web site characteristics that lead to satisfaction during their web visit. Also, marketers need to pay attention to the consumer motives at the web site, so that the web site characteristics can be tailored to the motives and would ultimately lead to positive consumer outcomes.\n
This is the first paper that investigates the moderating effect of consumer motives and mediating effect of web site satisfaction on web site characteristics and revisit intention relationship.
"""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"_ignored": array:2 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
]
+"parent": null
}
23 => Essec\Faculty\Model\Contribution {#2275
#_index: "academ_contributions"
#_id: "15280"
#_source: array:18 [
"id" => 15280
"slug" => "15280-the-relationship-between-trusting-beliefs-and-web-site-loyalty-the-moderating-role-of-consumer-motives-and-flow"
"yearMonth" => "2010-02"
"year" => 2010
"title" => "The Relationship between Trusting Beliefs and Web Site Loyalty: The Moderating Role of Consumer Motives and Flow"
"description" => "GUPTA, R. et KABADAYI, S. (2010). The Relationship between Trusting Beliefs and Web Site Loyalty: The Moderating Role of Consumer Motives and Flow. <i>Psychology and Marketing</i>, 27(2), pp. 166-185."
"authors" => array:2 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "KABADAYI Sertan"
]
]
"ouvrage" => ""
"keywords" => array:2 [
0 => "psychology"
1 => "marketing"
]
"updatedAt" => "2024-10-14 10:45:52"
"publicationUrl" => "https://doi.org/10.1002/mar.20325"
"publicationInfo" => array:3 [
"pages" => "166-185"
"volume" => "27"
"number" => "2"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "This research (1) examines how specific consumer motives (i.e., goal-directed: searching for information, experiential: browsing for recreation) influence the trusting belief–loyalty relationship at a Web site in a distinct manner and (2) investigates how the online flow experience in each of the motive states strengthens or weakens the trusting belief–loyalty relationship. The results suggest that for consumers with an experiential motive, benevolence- and integrity-related beliefs are the key drivers of loyalty, while ability-related beliefs do not drive loyalty. On the other hand, for consumers with a goal-directed motive, the ability- and integrity-related beliefs are the key drivers of loyalty, while benevolence-related beliefs are not influential. Further, this research illustrates that when consumers with an experiential motive experience a high level of flow, the impact of trusting beliefs on loyalty weakens. However, for consumers with a goal-directed motive, trusting beliefs continue to exert the same impact on loyalty across both high and low levels of flow."
"en" => "This research (1) examines how specific consumer motives (i.e., goal-directed: searching for information, experiential: browsing for recreation) influence the trusting belief–loyalty relationship at a Web site in a distinct manner and (2) investigates how the online flow experience in each of the motive states strengthens or weakens the trusting belief–loyalty relationship. The results suggest that for consumers with an experiential motive, benevolence- and integrity-related beliefs are the key drivers of loyalty, while ability-related beliefs do not drive loyalty. On the other hand, for consumers with a goal-directed motive, the ability- and integrity-related beliefs are the key drivers of loyalty, while benevolence-related beliefs are not influential. Further, this research illustrates that when consumers with an experiential motive experience a high level of flow, the impact of trusting beliefs on loyalty weakens. However, for consumers with a goal-directed motive, trusting beliefs continue to exert the same impact on loyalty across both high and low levels of flow."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"_ignored": array:2 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
]
+"parent": null
}
24 => Essec\Faculty\Model\Contribution {#2276
#_index: "academ_contributions"
#_id: "15281"
#_source: array:18 [
"id" => 15281
"slug" => "15281-to-buy-or-to-pirate-the-matrix-of-music-consumers-acquisition-mode-decision-making"
"yearMonth" => "2009-10"
"year" => 2009
"title" => "“To buy or to pirate”: The matrix of music consumers' acquisition-mode decision-making"
"description" => "COYLE, J.R., GOULD, S.J., GUPTA, R. et GUPTA, P. (2009). “To buy or to pirate”: The matrix of music consumers' acquisition-mode decision-making. <i>Journal of Business Research</i>, 62(10), pp. 1031-1037."
"authors" => array:4 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "COYLE James R."
]
2 => array:1 [
"name" => "GOULD Stephen J."
]
3 => array:1 [
"name" => "GUPTA Pola"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2024-10-14 11:12:18"
"publicationUrl" => "https://doi.org/10.1016/j.jbusres.2008.05.002"
"publicationInfo" => array:3 [
"pages" => "1031-1037"
"volume" => "62"
"number" => "10"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "The decision to engage in music piracy may be preceded by consumer consideration of a range of issues. The determinants of such piracy as embedded in a large matrix of acquisition-mode decision factors relevant to exchange theory, including economic, legal, ethical, network and consumer behavior aspects, are investigated here. This matrix depicts numerous interrelated factors and makes assessing the decision-making process regarding music piracy more contextual than previously considered. A study of 204 American business students was conducted to test this matrix and assess the impact of the various factors. Implications and future research regarding this decision-making matrix and exchange theory are provided. The significant factors predict whether an exchange takes place between music consumers and the music industry."
"en" => "The decision to engage in music piracy may be preceded by consumer consideration of a range of issues. The determinants of such piracy as embedded in a large matrix of acquisition-mode decision factors relevant to exchange theory, including economic, legal, ethical, network and consumer behavior aspects, are investigated here. This matrix depicts numerous interrelated factors and makes assessing the decision-making process regarding music piracy more contextual than previously considered. A study of 204 American business students was conducted to test this matrix and assess the impact of the various factors. Implications and future research regarding this decision-making matrix and exchange theory are provided. The significant factors predict whether an exchange takes place between music consumers and the music industry."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"_ignored": array:2 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
]
+"parent": null
}
25 => Essec\Faculty\Model\Contribution {#2277
#_index: "academ_contributions"
#_id: "15283"
#_source: array:18 [
"id" => 15283
"slug" => "15283-website-loyalty-an-empirical-investigation-of-its-antecedents"
"yearMonth" => "2005-11"
"year" => 2005
"title" => "Website Loyalty: An Empirical Investigation of Its Antecedents,"
"description" => "KABADAYI, S. et GUPTA, R. (2005). Website Loyalty: An Empirical Investigation of Its Antecedents, <i>International Journal of Internet Marketing and Advertising</i>, 2(4), pp. 321-345."
"authors" => array:2 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "KABADAYI Sertan"
]
]
"ouvrage" => ""
"keywords" => array:7 [
0 => "internet"
1 => "website"
2 => "website loyalty"
3 => "trust"
4 => "customer satisfaction"
5 => "consumer behaviour"
6 => "internet marketing"
]
"updatedAt" => "2024-10-14 11:24:20"
"publicationUrl" => "https://doi.org/10.1504/IJIMA.2005.008105"
"publicationInfo" => array:3 [
"pages" => "321-345"
"volume" => "2"
"number" => "4"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Recently, the notion of loyalty has become an important construct within the e-business framework because of customers' easy switching behaviour on the web. Despite the increasing importance of website loyalty, substantive research employing this construct has been constrained by various factors. In this paper, a model where individuals' website loyalty is conceptualised by both their willingness to return to a website (revisit), and their desire to spend a longer time at a website (stickiness) is presented. In this model the relationships between website trust, satisfaction, flow, and loyalty is examined. Further, the antecedents of website trust, satisfaction and flow in online environment are investigated. The proposed model is tested by two different studies. The findings support the proposed relationships in the model. Managerial implications are also discussed."
"en" => "Recently, the notion of loyalty has become an important construct within the e-business framework because of customers' easy switching behaviour on the web. Despite the increasing importance of website loyalty, substantive research employing this construct has been constrained by various factors. In this paper, a model where individuals' website loyalty is conceptualised by both their willingness to return to a website (revisit), and their desire to spend a longer time at a website (stickiness) is presented. In this model the relationships between website trust, satisfaction, flow, and loyalty is examined. Further, the antecedents of website trust, satisfaction and flow in online environment are investigated. The proposed model is tested by two different studies. The findings support the proposed relationships in the model. Managerial implications are also discussed."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"_ignored": array:2 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
]
+"parent": null
}
26 => Essec\Faculty\Model\Contribution {#2278
#_index: "academ_contributions"
#_id: "15282"
#_source: array:18 [
"id" => 15282
"slug" => "15282-a-task-based-model-of-perceived-website-complexity"
"yearMonth" => "2007-09"
"year" => 2007
"title" => "A Task-Based Model of Perceived Website Complexity"
"description" => "NADKARNI, S. et GUPTA, R. (2007). A Task-Based Model of Perceived Website Complexity. <i>MIS Quarterly</i>, 31(3), pp. 501-524."
"authors" => array:2 [
0 => array:3 [
"name" => "GUPTA Reetika"
"bid" => "B00536881"
"slug" => "gupta-reetika"
]
1 => array:1 [
"name" => "NADKARNI Sucheta"
]
]
"ouvrage" => ""
"keywords" => array:2 [
0 => "Perceived website complexity"
1 => "user experience"
]
"updatedAt" => "2024-10-14 11:21:59"
"publicationUrl" => "https://misq.umn.edu/a-task-based-model-of-perceived-website-complexity.html"
"publicationInfo" => array:3 [
"pages" => "501-524"
"volume" => "31"
"number" => "3"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "In this study, we propose that perceived website complexity (PWC) is central to understanding how sophisticated features of a website (such as animation, audio, video, and rollover effects) affect a visitor’s experience at the site. Although previous research suggests that several elements of perceived complexity (e.g., amount of text, animation, graphics, range and consistency of web pages configuring a website, ease of navigating through it, and clarity of hyperlinks) affect important user outcomes, conflicting results yielded by previous research have created an important debate: does complexity enhance or inhibit user experience at a website. In this study, we draw on the task complexity literature to develop a broad and holistic model that examines the antecedents and consequences of PWC. Our results provide two important insights into the relationship between PWC and user outcomes. First, the positive relationship between objective complexity and PWC was moderated by user familiarity. Second, online task goals (goal-directed search and experiential browsing) moderated the relationship between PWC and user satisfaction. Specifically, the relationship between PWC and user satisfaction was negative for goal-directed users and inverted-U for experiential users. The implications of this finding for the practice of website design are discussed."
"en" => "In this study, we propose that perceived website complexity (PWC) is central to understanding how sophisticated features of a website (such as animation, audio, video, and rollover effects) affect a visitor’s experience at the site. Although previous research suggests that several elements of perceived complexity (e.g., amount of text, animation, graphics, range and consistency of web pages configuring a website, ease of navigating through it, and clarity of hyperlinks) affect important user outcomes, conflicting results yielded by previous research have created an important debate: does complexity enhance or inhibit user experience at a website. In this study, we draw on the task complexity literature to develop a broad and holistic model that examines the antecedents and consequences of PWC. Our results provide two important insights into the relationship between PWC and user outcomes. First, the positive relationship between objective complexity and PWC was moderated by user familiarity. Second, online task goals (goal-directed search and experiential browsing) moderated the relationship between PWC and user satisfaction. Specifically, the relationship between PWC and user satisfaction was negative for goal-directed users and inverted-U for experiential users. The implications of this finding for the practice of website design are discussed."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-04-08T05:23:22.000Z"
]
+lang: "en"
+"_score": 6.3177485
+"_ignored": array:2 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
]
+"parent": null
}
]
"avatar" => "https://faculty.essec.edu/wp-content/uploads/avatars/B00536881.jpg"
"contributionCounts" => 27
"personalLinks" => array:2 [
0 => "<a href="https://orcid.org/0000-0002-2933-0017" target="_blank">ORCID</a>"
1 => "<a href="https://scholar.google.com/citations?hl=en&view_op=list_works&gmla=AEk_c1sCTvVw-r96qeLThzYebK7nTJegc8bDOkod0Iat71pOwoj4a0u9t3x19YCK-jDIOn_Hi8XM0V_gcAUFbQ&user=6xtzJgQAAAAJ" target="_blank">Google scholar</a>"
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"docTitle" => "Reetika GUPTA"
"docSubtitle" => "Associate Professor"
"docDescription" => "Department: Marketing<br>Campus de Singapour"
"docType" => "cv"
"docPreview" => "<img src="https://faculty.essec.edu/wp-content/uploads/avatars/B00536881.jpg"><span><span>Reetika GUPTA</span><span>B00536881</span></span>"
"academ_cv_info" => ""
]
+lang: "en"
+"_score": 5.041272
+"_ignored": array:1 [
0 => "bio.en.keyword"
]
+"parent": null
}
