Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "5243"
  #_source: array:26 [
    "id" => "5243"
    "slug" => "why-do-we-consume-sporting-events-scale-development-and-buying-implications"
    "yearMonth" => "2001-08"
    "year" => "2001"
    "title" => "Why do We Consume Sporting Events? Scale Development and Buying Implications"
    "description" => "PONS, F., LAROCHE, M., MOURALI, M. et NYECK, S. (2001). Why do We Consume Sporting Events? Scale Development and Buying Implications. Dans: <i>2001 AMA Summer Educators' Proceedings Vol. 12: Enhancing Knowledge Development in Marketing</i>. American Marketing Association (AMA), pp. 28-30."
    "authors" => array:4 [
      0 => array:3 [
        "name" => "NYECK Simon"
        "bid" => "B00000401"
        "slug" => "nyeck-simon"
      ]
      1 => array:1 [
        "name" => "PONS F."
      ]
      2 => array:1 [
        "name" => "LAROCHE M."
      ]
      3 => array:1 [
        "name" => "MOURALI M."
      ]
    ]
    "ouvrage" => "2001 AMA Summer Educators' Proceedings Vol. 12: Enhancing Knowledge Development in Marketing"
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "28-30"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cette recherche met en évidence les dimensions déterminant l'orientation des consommateurs par rapport à l'évènement sportif (OES). Sur la base de deux études réalisées au Québec, l'analyse factorielle confirmatoire permet d'évaluer la validité de l'outil de mesure proposé (OES). Enfin, l'influence de cette orientation sur les comportements d'achat est évaluée. Les implications pratiques sont discutées."
      "en" => "This research underlines the subjective dimensions of consumers' orientation toward sporting events (OSE). Based on two studies conducted in Quebec, confirmatory factor analysis is used to assess the validity of the OSE scale. Lastly, we investigate the effects of OSE on the buying behavior of sports related products. Managerial implications of the findings are discussed."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-18T20:21:40.000Z"
    "docTitle" => "Why do We Consume Sporting Events? Scale Development and Buying Implications"
    "docSurtitle" => "Actes d'une conférence"
    "authorNames" => "<a href="/cv/nyeck-simon">NYECK Simon</a>, PONS F., LAROCHE M., MOURALI M."
    "docDescription" => "<span class="document-property-authors">NYECK Simon, PONS F., LAROCHE M., MOURALI M.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2001</span>"
    "keywordList" => ""
    "docPreview" => "<b>Why do We Consume Sporting Events? Scale Development and Buying Implications</b><br><span>2001-08 | Actes d'une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Why do We Consume Sporting Events? Scale Development and Buying Implications</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.114783
  +"parent": null
}