Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "7191"
  #_source: array:26 [
    "id" => "7191"
    "slug" => "strategic-orientation-of-the-firm-and-new-product-performance"
    "yearMonth" => "1995-05"
    "year" => "1995"
    "title" => "Strategic Orientation of the Firm and New Product Performance"
    "description" => "GATIGNON, H. et XUEREB, J.M. (1995). Strategic Orientation of the Firm and New Product Performance."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "XUEREB Jean-Marc"
        "bid" => "B00000535"
        "slug" => "xuereb-jean-marc"
      ]
      1 => array:1 [
        "name" => "GATIGNON H."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cette recherche définit 3 orientations stratégiques différentes pour l'entreprise, une orientation technologique, une orientation concurrents et une orientation consommateurs, puis compare ces 3 orientations avec la performance commerciale des produits nouveaux lancés sur le marché."
      "en" => "This research seeks to understand which of the three different strategic orientations of the firm (customer, competitive and technological orientations) is more appropriate, when and why, in the context of developing product innovations."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2025-01-15T03:21:49.000Z"
    "docTitle" => "Strategic Orientation of the Firm and New Product Performance"
    "docSurtitle" => "Communications dans une conférence"
    "authorNames" => "<a href="/cv/xuereb-jean-marc">XUEREB Jean-Marc</a>, GATIGNON H."
    "docDescription" => "<span class="document-property-authors">XUEREB Jean-Marc, GATIGNON H.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1995</span>"
    "keywordList" => ""
    "docPreview" => "<b>Strategic Orientation of the Firm and New Product Performance</b><br><span>1995-05 | Communications dans une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Strategic Orientation of the Firm and New Product Performance</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 7.9252234
  +"parent": null
}