Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "2524"
  #_source: array:26 [
    "id" => "2524"
    "slug" => "strategic-orientation-of-the-firm-and-new-product-performance"
    "yearMonth" => "1997-02"
    "year" => "1997"
    "title" => "Strategic Orientation of the Firm and New Product Performance"
    "description" => "GATIGNON, H. et XUEREB, J.M. (1997). Strategic Orientation of the Firm and New Product Performance. <i>Journal of Marketing Research</i>, pp. 77-90."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "XUEREB Jean-Marc"
        "bid" => "B00000535"
        "slug" => "xuereb-jean-marc"
      ]
      1 => array:1 [
        "name" => "GATIGNON H."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 17:55:06"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "77-90"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles"
      "en" => "Journal articles"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cette recherche définit trois orientations stratégiques différentes pour l'entreprise, une orientation technologique, une orientation concurrents et une orientation consommateurs, puis compare ces trois orientations avec la performance commerciale des produits nouveaux lancés sur le marché."
      "en" => "This research seeks to understand which of three different strategic orientation of the firm (customer, competitive and technological orientations) is more appropriate, when and why, in the context of developing product innovations."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T03:21:45.000Z"
    "docTitle" => "Strategic Orientation of the Firm and New Product Performance"
    "docSurtitle" => "Journal articles"
    "authorNames" => "<a href="/cv/xuereb-jean-marc">XUEREB Jean-Marc</a>, GATIGNON H."
    "docDescription" => "<span class="document-property-authors">XUEREB Jean-Marc, GATIGNON H.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1997</span>"
    "keywordList" => ""
    "docPreview" => "<b>Strategic Orientation of the Firm and New Product Performance</b><br><span>1997-02 | Journal articles </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Strategic Orientation of the Firm and New Product Performance</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 7.6448545
  +"parent": null
}