There are certain products and services that exude legend. Peering through a window display, flicking through a brochure, our senses are aroused and our emotions seduced as our imagination sweeps us off on a journey of colors and smells, touch, images, and memories. It could be a watch, guitar, car, hotel, bag or ring. The dream remains long after the buy.
DION, D. (2017). Sleeping beauties: how to transform your brand into legend – and sell. ESSEC Knowledge.