This case study addresses the financial situation of Sakura, a listed mid-market company specializing in high-end fragrances. The financial statements are given for 3 years only. The reference period includes the termination of the licence with Burberry. As a game and in order to make reference to the world of fragrances, the case study provides: – a pot-pourri of blends (financial notions and ratios), – the key fragrances (the fours pillars of financial analysis), – the notes of the olfactory pyramid. Optional work: in order to complement the financial approach, the students can also work out a short marketing strategy through: – the company’s SWOT, – key success factors, – effects and follow-on of termination of licence with Burberry, – and core business of Sakura.
BUISSON, V. (2018). Sakura: a Finance Fragrance with a Drop of Marketing. ESSEC Business School.