Essec\Faculty\Model\Contribution {#2216
#_index: "academ_contributions"
#_id: "9516"
#_source: array:26 [
"id" => "9516"
"slug" => "sakura-a-finance-fragrance-with-a-drop-of-marketing"
"yearMonth" => "2018-08"
"year" => "2018"
"title" => "Sakura: a Finance Fragrance with a Drop of Marketing"
"description" => "BUISSON, V. (2018). Sakura: a Finance Fragrance with a Drop of Marketing. ESSEC Business School."
"authors" => array:1 [
0 => array:3 [
"name" => "BUISSON Véronique"
"bid" => "B00000079"
"slug" => "buisson-veronique"
]
]
"ouvrage" => ""
"keywords" => array:11 [
0 => "Financial analysis"
1 => "Multiples"
2 => "Capitalisation"
3 => "Enterprise value"
4 => "EBIT"
5 => "EBITDA"
6 => "Cashflows"
7 => "Liquidity"
8 => "Solvency"
9 => "Net income"
10 => "Finance"
]
"updatedAt" => "2022-10-12 11:21:08"
"publicationUrl" => "http://dspace.essec.fr/handle/essec/6041"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Etudes de cas déposées"
"en" => "Published cases"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => """
This case study addresses the financial situation of Sakura, a listed mid-market company specializing in high-end fragrances. The financial statements are given for 3 years only. The reference period includes the termination of the licence with Burberry.\n
As a game and in order to make reference to the world of fragrances, the case study provides:\n
- a pot-pourri of blends (financial notions and ratios),\n
- the key fragrances (the fours pillars of financial analysis),\n
- the notes of the olfactory pyramid.\n
Optional work: in order to complement the financial approach, the students can also work out a short marketing strategy through:\n
- the company's SWOT, \n
- key success factors,\n
- effects and follow-on of termination of licence with Burberry,\n
- and core business of Sakura.
"""
"en" => """
This case study addresses the financial situation of Sakura, a listed mid-market company specializing in high-end fragrances. The financial statements are given for 3 years only. The reference period includes the termination of the licence with Burberry.\n
As a game and in order to make reference to the world of fragrances, the case study provides:\n
- a pot-pourri of blends (financial notions and ratios),\n
- the key fragrances (the fours pillars of financial analysis),\n
- the notes of the olfactory pyramid.\n
Optional work: in order to complement the financial approach, the students can also work out a short marketing strategy through:\n
- the company's SWOT, \n
- key success factors,\n
- effects and follow-on of termination of licence with Burberry,\n
- and core business of Sakura.
"""
]
"authors_fields" => array:2 [
"fr" => "Finance"
"en" => "Finance"
]
"indexedAt" => "2024-12-22T02:21:49.000Z"
"docTitle" => "Sakura: a Finance Fragrance with a Drop of Marketing"
"docSurtitle" => "Published cases"
"authorNames" => "<a href="/cv/buisson-veronique">BUISSON Véronique</a>"
"docDescription" => "<span class="document-property-authors">BUISSON Véronique</span><br><span class="document-property-authors_fields">Finance</span> | <span class="document-property-year">2018</span>"
"keywordList" => "<a href="#">Financial analysis</a>, <a href="#">Multiples</a>, <a href="#">Capitalisation</a>, <a href="#">Enterprise value</a>, <a href="#">EBIT</a>, <a href="#">EBITDA</a>, <a href="#">Cashflows</a>, <a href="#">Liquidity</a>, <a href="#">Solvency</a>, <a href="#">Net income</a>, <a href="#">Finance</a>"
"docPreview" => "<b>Sakura: a Finance Fragrance with a Drop of Marketing</b><br><span>2018-08 | Published cases </span>"
"docType" => "research"
"publicationLink" => "<a href="http://dspace.essec.fr/handle/essec/6041" target="_blank">Sakura: a Finance Fragrance with a Drop of Marketing</a>"
]
+lang: "en"
+"_type": "_doc"
+"_score": 8.831011
+"parent": null
}
