Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "3150"
  #_source: array:26 [
    "id" => "3150"
    "slug" => "le-prix-de-lanalyse-conceptuelle-aux-methodes-de-fixation"
    "yearMonth" => "1997-01"
    "year" => "1997"
    "title" => "Le prix - de l'analyse conceptuelle aux méthodes de fixation"
    "description" => "DESMET, P. et ZOLLINGER, M. (1997). <i>Le prix - de l'analyse conceptuelle aux méthodes de fixation</i>. Economica, 244 pages."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
      1 => array:1 [
        "name" => "ZOLLINGER M."
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Livres"
      "en" => "Books"
    ]
    "support_type" => array:2 [
      "fr" => "Revue scientifique"
      "en" => "Scientific journal"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Dans une première partie, le concept de prix est abordé du point de vue du consommateur, avec l'étude de son impact sur le processus d'achat par l'information et par la perception. Dans une seconde partie, différentes situations managériales de fixation de prix sont traitées comme le cadre statique, dynamique, international."
      "en" => "In a first part, price is analyzed  from the consumer point of view with an emphasis on the relationship between price and consumer behavior. In a second part, managerial price decisions are discussed in specific contexts, such as a static decision, a dynamic decision or an international price policy."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-11-18T17:21:41.000Z"
    "docTitle" => "Le prix - de l'analyse conceptuelle aux méthodes de fixation"
    "docSurtitle" => "Livres"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, ZOLLINGER M."
    "docDescription" => "<span class="document-property-authors">DESMET Pierre, ZOLLINGER M.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1997</span>"
    "keywordList" => ""
    "docPreview" => "<b>Le prix - de l'analyse conceptuelle aux méthodes de fixation</b><br><span>1997-01 | Livres </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Le prix - de l'analyse conceptuelle aux méthodes de fixation</a>"
  ]
  +lang: "fr"
  +"_type": "_doc"
  +"_score": 9.310849
  +"parent": null
}