Platforms are ubiquitous in today’s economy. Startups and incumbent organizations contend for becoming the next Uber or Airbnb in their respective industry. Inspired by these prominent examples, the main function of platforms is often seen as one of matchmaking i.e. of bringing together different user groups — just as Uber brings together drivers and riders and Airbnb brings together hosts and guests. Software platforms often go beyond such matchmaking in that they combine aspects of matchmaking and of more traditional product platforms (e.g., car manufacturers and their suppliers building different car models).
KUDE, T. et HUBER, T. (2019). How to Successfully Govern Software Platform Ecosystems. ESSEC Knowledge.