Retour aux résultats
Communications dans une conférence (2013), 35th ISMS Marketing Science Conference

Screening for Pockets of Resistance: A Longitudinal Study on the Use of a Newly Implemented Sales Force Automation System

LE NAGARD, E. (2013). Screening for Pockets of Resistance: A Longitudinal Study on the Use of a Newly Implemented Sales Force Automation System. In: 35th ISMS Marketing Science Conference.