This case study addresses the financial situation of Sakura, a listed mid-market company specializing in high-end fragrances. The financial statements are given for 3 years only. The reference period includes the termination of the licence with Burberry. As a game and in order to make reference to the world of fragrances, the case study provides: - a pot-pourri of blends (financial notions and ratios), - the key fragrances (the fours pillars of financial analysis), - the notes of the olfactory pyramid. Optional work: in order to complement the financial approach, the students can also work out a short marketing strategy through: - the company's SWOT, - key success factors, - effects and follow-on of termination of licence with Burberry, - and core business of Sakura. Lien vers l'article
BUISSON, V. (2018). Sakura: a Finance Fragrance with a Drop of Marketing. ESSEC Business School.