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Etudes de cas déposées (2015), ESSEC Business School (ESSEC-G-139-1)

Narayana Hospitals – Innovation management services in healthcare

This multimedia case study describes the story of both Dr. Devi Shetty and Narayana Hrudayalaya hospital, its future orientations as well as an analysis of the limits of its economic model. It contains a unique and exclusive interview with Dr. Shetty conducted by Dr. Xavier Pavie. The case illustrates the way Dr. Shetty used innovative techniques to provide healthcare to the masses. It helps understand the economic model adopted by the NH group particularly focusing on the idea of applying industry specific methods - relying on economies of scale and reaching large volumes - to the healthcare business. This case focuses primarily on "The Walmartization of the healthcare industry". Lien vers l'article

PAPIER, F. (2015). Narayana Hospitals - Innovation management services in healthcare. ESSEC Business School.

Mots clés : #Healthcare, #Service, #Management, #India, #Innovation, #Business-Model, #Servicization, #Hospital, #Medecine, #Productivity, #Walmartization, #Fordism