Chapitres (2021), The Aging Consumer: Perspectives from Psychology and Marketing, Routledge (8), pp. 163-181
Impact of Age on Brand Choice
LAMBERT-PANDRAUD, R. and LAURENT, G. (2021). Impact of Age on Brand Choice. In: Aimee Drolet, Carolyn Yoon eds. The Aging Consumer: Perspectives from Psychology and Marketing. 2 ed. Routledge, pp. 163-181.