This position paper shows that models of purchase timing and models of brand choice have evolved along similar lines, and outlines areas for further study. Lien vers l'article
BEMMAOR, A.C. and SCHMITTLEIN, D.C. (1991). Editorial to a special issue: Models of Purchase Timing and Models of Brand Choice: Outlook and Issues. International Journal of Research in Marketing, 8(3), pp. 163-168.