Essec\Faculty\Model\Contribution {#2237
  #_index: "academ_contributions"
  #_id: "16617"
  #_source: array:26 [
    "id" => 16617
    "slug" => "16617-how-do-consumers-compare-bogof-promotions-diagnosing-disruptions-of-the-rational-process"
    "yearMonth" => "2025-05"
    "year" => 2025
    "title" => "How Do Consumers Compare BOGOF Promotions: Diagnosing Disruptions of the Rational Process"
    "description" => "LAURENT, G., LAMBERT-PANDRAUD, R., VANHUELE, M. et ARORA, M. (2025). How Do Consumers Compare BOGOF Promotions: Diagnosing Disruptions of the Rational Process. Dans: 2025 European Marketing Academy (EMAC) Spring Conference. Pozuelo."
    "authors" => array:4 [
      0 => array:3 [
        "name" => "LAURENT Gilles"
        "bid" => "B00770447"
        "slug" => "laurent-gilles"
      ]
      1 => array:1 [
        "name" => "LAMBERT-PANDRAUD Raphaëlle"
      ]
      2 => array:1 [
        "name" => "VANHUELE Marc"
      ]
      3 => array:1 [
        "name" => "ARORA Madhav"
      ]
    ]
    "ouvrage" => "2025 European Marketing Academy (EMAC) Spring Conference"
    "keywords" => []
    "updatedAt" => "2026-06-29 14:33:56"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => ""
      "volume" => ""
      "number" => ""
    ]
    "type" => array:2 [
      "fr" => "Communications dans une conférence"
      "en" => "Presentations at an Academic or Professional conference"
    ]
    "support_type" => array:2 [
      "fr" => null
      "en" => null
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => ""
      "en" => ""
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2026-07-12T14:23:23.000Z"
    "docTitle" => "How Do Consumers Compare BOGOF Promotions: Diagnosing Disruptions of the Rational Process"
    "docSurtitle" => "Communications dans une conférence"
    "authorNames" => "<a href="/cv/laurent-gilles">LAURENT Gilles</a>, LAMBERT-PANDRAUD Raphaëlle, VANHUELE Marc, ARORA Madhav"
    "docDescription" => "<span class="document-property-authors">LAURENT Gilles, LAMBERT-PANDRAUD Raphaëlle, VANHUELE Marc, ARORA Madhav</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2025</span>"
    "keywordList" => ""
    "docPreview" => "<b>How Do Consumers Compare BOGOF Promotions: Diagnosing Disruptions of the Rational Process</b><br><span>2025-05 | Communications dans une conférence </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">How Do Consumers Compare BOGOF Promotions: Diagnosing Disruptions of the Rational Process</a>"
  ]
  +lang: "fr"
  +"_score": 8.530386
  +"parent": null
}