Essec\Faculty\Model\Contribution {#2237
#_index: "academ_contributions"
#_id: "16512"
#_source: array:26 [
"id" => 16512
"slug" => "16512-eco-influencers-saving-planet-earth-one-audience-member-at-a-time"
"yearMonth" => "2026-06"
"year" => 2026
"title" => "Eco-influencers: Saving planet earth one audience member at a time"
"description" => "ABOELENIEN, A.A. et SHAMAYLEH, G. (2026). Eco-influencers: Saving planet earth one audience member at a time. Dans: <i>The Routledge Companion to Social Media Influencers</i>. 1st ed. Routledge, pp. 352-365."
"authors" => array:2 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
1 => array:1 [
"name" => "ABOELENIEN Aya Aboelenien"
]
]
"ouvrage" => "The Routledge Companion to Social Media Influencers"
"keywords" => array:5 [
0 => "ecoinfluencers"
1 => "social media"
2 => "sustainability"
3 => "environmental causes"
4 => """
brands,\n
communication
"""
]
"updatedAt" => "2026-06-11 11:04:04"
"publicationUrl" => "https://www.taylorfrancis.com/chapters/edit/10.4324/9781003507291-30/eco-influencers-aya-aboelenien-ghalia-shamayleh"
"publicationInfo" => array:3 [
"pages" => "352-365"
"volume" => ""
"number" => "26"
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => """
Who are ecoinfluencers? Why do they matter? How do they manage their accounts? And what challenges do they face? Ecoinfluencers exist on various social media platforms and use their accounts to advocate for environmental causes. This chapter starts by covering their conceptualization in the literature as warriors on topics related to climate change, green consumption, sustainability, and zero waste. Next, the chapter discusses the importance of ecoinfluencers’ work within society as they aid policymakers, organizations, and activists in educating citizens on sustainability topics. The chapter then covers how ecoinfluencers strategically manage their content, their tone of communication, and their embeddedness in a supportive ecosystem to maximize their persuasiveness. Their content includes easy-to-parse educational content on environmental issues, day-to-day tips on how to live green, and personal accounts of individual challenges in sustainability journeys. In addition, ecoinfluencers ensure that such content is communicated in a conversational tone that welcomes their audiences while being non-judgmental. They also communicate in a transparent manner to build their credibility. Ecoinfluencers also establish connections with other ecoinfluencers, ecobrands, policymakers, and environmental activists. This unique platform setup ensures effective communication with their audience that aids them in their sustainability journeys. Finally, the chapter discusses the challenges that ecoinfluencers face in their pursuit and provides an agenda for future research.\n
\n
En Francais\n
Qui sont les éco-influenceurs, comment gèrent-ils leur activité et quels défis rencontrent-ils ? Ce chapitre examine la conceptualisation de ces acteurs qui mobilisent les réseaux sociaux pour défendre les causes environnementales (climat, consommation verte, zéro déchet). Il souligne leur rôle sociétal crucial dans l’éducation à la durabilité, aux côtés des décideurs politiques et des militants. L’analyse décrypte leurs stratégies pour maximiser leur pouvoir de persuasion : diffusion de contenus accessibles (conseils pratiques, récits personnels), adoption d'un ton transparent et bienveillant, et ancrage dans un écosystème collaboratif (éco-marques, activistes). Enfin, le chapitre aborde les défis inhérents à leur pratique et propose un agenda pour les recherches futures.
"""
"en" => "Who are ecoinfluencers? Why do they matter? How do they manage their accounts? And what challenges do they face? Ecoinfluencers exist on various social media platforms and use their accounts to advocate for environmental causes. This chapter starts by covering their conceptualization in the literature as warriors on topics related to climate change, green consumption, sustainability, and zero waste. Next, the chapter discusses the importance of ecoinfluencers’ work within society as they aid policymakers, organizations, and activists in educating citizens on sustainability topics. The chapter then covers how ecoinfluencers strategically manage their content, their tone of communication, and their embeddedness in a supportive ecosystem to maximize their persuasiveness. Their content includes easy-to-parse educational content on environmental issues, day-to-day tips on how to live green, and personal accounts of individual challenges in sustainability journeys. In addition, ecoinfluencers ensure that such content is communicated in a conversational tone that welcomes their audiences while being non-judgmental. They also communicate in a transparent manner to build their credibility. Ecoinfluencers also establish connections with other ecoinfluencers, ecobrands, policymakers, and environmental activists. This unique platform setup ensures effective communication with their audience that aids them in their sustainability journeys. Finally, the chapter discusses the challenges that ecoinfluencers face in their pursuit and provides an agenda for future research."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T06:23:25.000Z"
"docTitle" => "Eco-influencers: Saving planet earth one audience member at a time"
"docSurtitle" => "Chapitres"
"authorNames" => "<a href="/cv/shamayleh-ghalia">SHAMAYLEH Ghalia</a>, ABOELENIEN Aya Aboelenien"
"docDescription" => "<span class="document-property-authors">SHAMAYLEH Ghalia, ABOELENIEN Aya Aboelenien</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2026</span>"
"keywordList" => """
<a href="#">ecoinfluencers</a>, <a href="#">social media</a>, <a href="#">sustainability</a>, <a href="#">environmental causes</a>, <a href="#">brands,\n
communication</a>
"""
"docPreview" => "<b>Eco-influencers: Saving planet earth one audience member at a time</b><br><span>2026-06 | Chapitres </span>"
"docType" => "research"
"publicationLink" => "<a href="https://www.taylorfrancis.com/chapters/edit/10.4324/9781003507291-30/eco-influencers-aya-aboelenien-ghalia-shamayleh" target="_blank">Eco-influencers: Saving planet earth one audience member at a time</a>"
]
+lang: "fr"
+"_score": 8.631949
+"_ignored": array:2 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
]
+"parent": null
}
