Essec\Faculty\Model\Profile {#2237
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"slug" => "shamayleh-ghalia"
"fullName" => "Ghalia SHAMAYLEH"
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0 => Essec\Faculty\Model\CareerItem {#2243
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0 => Essec\Faculty\Model\Diplome {#2240
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1 => Essec\Faculty\Model\Diplome {#2242
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2 => Essec\Faculty\Model\Diplome {#2239
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"fr" => "<p>Ghalia Shamayleh est professeure assistante au département de marketing à l’ESSEC. Ghalia Shamayleh est titulaire d'un BSc en économie avec une spécialisation en marketing de la Wharton School of Business, ainsi que d'un MSc et d'un doctorat en marketing de la Concordia University. Ses recherches portent sur les phénomènes de consommation digitale. Chercheuse dans le domaine des comportements des consommateurs, elle étudie actuellement les réseaux affectifs digitaux, l'expression de soi à travers le numérique, les services interpersonnels numérisés et les changements dans les pratiques de consommation. Elle a publié un chapitre dans le livre « From Blogs to Platforms: Content Landscape and Affordances » dans le Routledge Handbook of Digital Consumption. Ghalia a présenté ses recherches lors de plusieurs conférences académiques, telles que l'Association for Consumer Research Conference, le Consumer Culture Theory Conference, l'Annual Graduate Exposition à la Concordia University, et le PhD Symposium des écoles de commerce de Montréal. Elle a également publié des articles dans les médias, tels que The Conversation, The Montreal Gazette et Premières en affaires, et a discuté de ses recherches à la radio (Global News Radio 630CHED, CBC) et sur des podcasts (Tales of Consumption).</p>\n"
"en" => """
<p>Ghalia Shamayleh is an Assistant Professor in the Marketing Department at ESSEC Business School. Ghalia Shamayleh holds a BSc in Economics with a specialization in Marketing from the Wharton School of Business, as well as an MSc and PhD in Marketing from Concordia University. Her research focuses on digital consumption phenomena. A scholar in the field of consumer research, she studies digital affective networks, digital self-expression, digitized interpersonal services, and changes in consumption practices.</p>\n
\n
<p>She published a paper in the Journal of Consumer Research on the circulation and transformation of affect through digital objects. She's also published chapter in the book "From Blogs to Platforms: Content Landscape and Affordances" in the Routledge Handbook of Digital Consumption. Ghalia has presented her research at several academic conferences, such as the Association for Consumer Research Conference, the Consumer Culture Theory Conference, the Annual Graduate Exposition at Concordia University, and the PhD Symposium of Montreal Business Schools. She has also published articles in media outlets such as The Conversation, The Montreal Gazette and Premières en affaires, and has discussed her research on radio (Global News Radio 630CHED, CBC) and podcasts (Tales of Consumption).</p>\n
"""
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3 => Essec\Faculty\Model\Distinction {#2245
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0 => Essec\Faculty\Model\Contribution {#2257
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1 => Essec\Faculty\Model\Contribution {#2259
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}
4 => Essec\Faculty\Model\Contribution {#2262
#_index: "academ_contributions"
#_id: "15582"
#_source: array:18 [
"id" => 15582
"slug" => "15582-digital-inclusion-and-consumer-empowerment"
"yearMonth" => "2024-09"
"year" => 2024
"title" => "Digital inclusion and consumer empowerment"
"description" => "SHAMAYLEH, G. (2024). Digital inclusion and consumer empowerment. Dans: Association for Consumer Research. Paris."
"authors" => array:1 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
]
"ouvrage" => "Association for Consumer Research"
"keywords" => []
"updatedAt" => "2025-04-12 01:00:51"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
+lang: "fr"
+"_score": 6.2554936
+"parent": null
}
5 => Essec\Faculty\Model\Contribution {#2256
#_index: "academ_contributions"
#_id: "15583"
#_source: array:18 [
"id" => 15583
"slug" => "15583-digitized-dyadic-services-the-impact-of-technology-on-interpersonal-service"
"yearMonth" => "2024-07"
"year" => 2024
"title" => "Digitized Dyadic Services: The Impact of Technology on Interpersonal Service"
"description" => "SHAMAYLEH, G. et ARSEL, Z. (2024). Digitized Dyadic Services: The Impact of Technology on Interpersonal Service. Dans: Consumer Culture Theory Conference. San Diego."
"authors" => array:2 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
1 => array:1 [
"name" => "ARSEL Zeynep"
]
]
"ouvrage" => "Consumer Culture Theory Conference"
"keywords" => []
"updatedAt" => "2025-04-30 16:33:38"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
+lang: "fr"
+"_score": 6.2554936
+"parent": null
}
6 => Essec\Faculty\Model\Contribution {#2260
#_index: "academ_contributions"
#_id: "15584"
#_source: array:18 [
"id" => 15584
"slug" => "15584-the-digital-affective-network-of-companion-species-content"
"yearMonth" => "2024-07"
"year" => 2024
"title" => "The Digital Affective Network of Companion Species Content"
"description" => "SHAMAYLEH, G. et ARSEL, Z. (2024). The Digital Affective Network of Companion Species Content. Dans: Consumer Culture Theory Conference. San Diego."
"authors" => array:2 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
1 => array:1 [
"name" => "ARSEL Zeynep"
]
]
"ouvrage" => "Consumer Culture Theory Conference."
"keywords" => []
"updatedAt" => "2025-04-30 16:31:25"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
+lang: "fr"
+"_score": 6.2554936
+"parent": null
}
7 => Essec\Faculty\Model\Contribution {#2263
#_index: "academ_contributions"
#_id: "15585"
#_source: array:18 [
"id" => 15585
"slug" => "15585-digital-sign-of-the-times-how-crises-impact-activity-on-social-platforms"
"yearMonth" => "2024-07"
"year" => 2024
"title" => "Digital Sign of the Times: How Crises Impact Activity on Social Platforms"
"description" => "SHAMAYLEH, G. et ABOELENIEN, A.A. (2024). Digital Sign of the Times: How Crises Impact Activity on Social Platforms. Dans: Consumer Culture Theory Conference. San Diego."
"authors" => array:2 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
1 => array:1 [
"name" => "ABOELENIEN Aya Aboelenien"
]
]
"ouvrage" => "Consumer Culture Theory Conference."
"keywords" => []
"updatedAt" => "2025-04-12 01:00:51"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
+lang: "fr"
+"_score": 6.2554936
+"parent": null
}
8 => Essec\Faculty\Model\Contribution {#2264
#_index: "academ_contributions"
#_id: "15587"
#_source: array:18 [
"id" => 15587
"slug" => "15587-digitized-healthcare-how-mental-healthcare-platforms-shape-therapy"
"yearMonth" => "2023-10"
"year" => 2023
"title" => "Digitized Healthcare: How Mental Healthcare Platforms Shape Therapy"
"description" => "SHAMAYLEH, G. et ARSEL, Z. (2023). Digitized Healthcare: How Mental Healthcare Platforms Shape Therapy. Dans: Association for Consumer Research. Seattle."
"authors" => array:2 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
1 => array:1 [
"name" => "ARSEL Zeynep"
]
]
"ouvrage" => "Association for Consumer Research"
"keywords" => []
"updatedAt" => "2025-04-30 16:34:12"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
+lang: "fr"
+"_score": 6.2554936
+"parent": null
}
9 => Essec\Faculty\Model\Contribution {#2265
#_index: "academ_contributions"
#_id: "15764"
#_source: array:18 [
"id" => 15764
"slug" => "15764-the-last-show-with-david-cooper"
"yearMonth" => "2025-06"
"year" => 2025
"title" => "The Last Show with David Cooper"
"description" => "SHAMAYLEH, G. 2025. <i>The Last Show with David Cooper</i>. Juin."
"authors" => array:1 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2025-06-23 09:56:46"
"publicationUrl" => "https://open.spotify.com/episode/3hs1Nxqkl2oCQnzfwJmF2J"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Interviews : Emission radio - TV - presse écrite"
"en" => "Interviews: radio - TV - press"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
+lang: "fr"
+"_score": 6.2554936
+"parent": null
}
10 => Essec\Faculty\Model\Contribution {#2266
#_index: "academ_contributions"
#_id: "16614"
#_source: array:18 [
"id" => 16614
"slug" => "16614-beyond-the-consumer-expanding-consumer-research-to-include-non-human-actors"
"yearMonth" => "2025-06"
"year" => 2025
"title" => "Beyond the Consumer: Expanding Consumer Research to Include Non-Human Actors"
"description" => "SHAMAYLEH, G. (2025). Beyond the Consumer: Expanding Consumer Research to Include Non-Human Actors. Dans: 2025 Consumer Culture Theory Conference. London."
"authors" => array:1 [
0 => array:3 [
"name" => "Shamayleh Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
]
"ouvrage" => "2025 Consumer Culture Theory Conference"
"keywords" => []
"updatedAt" => "2026-06-29 15:13:07"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
+lang: "fr"
+"_score": 6.2554936
+"parent": null
}
11 => Essec\Faculty\Model\Contribution {#2267
#_index: "academ_contributions"
#_id: "16690"
#_source: array:18 [
"id" => 16690
"slug" => "16690-making-kin-kind-and-content-animal-human-technology-entanglements-on-digital-platforms"
"yearMonth" => "2025-09"
"year" => 2025
"title" => "Making Kin, Kind, and Content: Animal-Human-Technology Entanglements on Digital Platforms"
"description" => "SHAMAYLEH, G. (2025). Making Kin, Kind, and Content: Animal-Human-Technology Entanglements on Digital Platforms. Dans: IJRM Special Issue: Rethinking Marketing for a More-Than-Human World. Odense."
"authors" => array:1 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
]
"ouvrage" => "IJRM Special Issue: Rethinking Marketing for a More-Than-Human World"
"keywords" => []
"updatedAt" => "2026-07-13 14:23:28"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
+lang: "fr"
+"_score": 6.2554936
+"parent": null
}
12 => Essec\Faculty\Model\Contribution {#2268
#_index: "academ_contributions"
#_id: "16694"
#_source: array:18 [
"id" => 16694
"slug" => "16694-et-si-punch-le-macaque-star-dinternet-nous-rendait-un-peu-plus-humains"
"yearMonth" => "2026-02"
"year" => 2026
"title" => "Et si Punch, le macaque star d’Internet, nous rendait un peu plus humains ?"
"description" => "SHAMAYLEH, G. 2026. <i>Et si Punch, le macaque star d’Internet, nous rendait un peu plus humains ?</i> Février."
"authors" => array:1 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2026-07-13 12:21:24"
"publicationUrl" => "https://www.lemonde.fr/m-perso/article/2026/02/27/et-si-punch-le-macaque-star-d-internet-nous-rendait-un-peu-plus-humains_6668468_4497916.html"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Interviews : Emission radio - TV - presse écrite"
"en" => "Interviews: radio - TV - press"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
+lang: "fr"
+"_score": 6.2554936
+"parent": null
}
13 => Essec\Faculty\Model\Contribution {#2269
#_index: "academ_contributions"
#_id: "16695"
#_source: array:18 [
"id" => 16695
"slug" => "16695-pawsitive-vibes-the-science-behind-cute-animal-content"
"yearMonth" => "2025-07"
"year" => 2025
"title" => "Pawsitive Vibes: The Science Behind Cute Animal Content"
"description" => "SHAMAYLEH, G. 2025. <i>Pawsitive Vibes: The Science Behind Cute Animal Content</i>. Juillet."
"authors" => array:1 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2026-07-13 12:21:59"
"publicationUrl" => "https://knowledge.essec.edu/en/podcasts/pawsitive-vibes-science-behind-cute-animal-content.html"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Interviews : Emission radio - TV - presse écrite"
"en" => "Interviews: radio - TV - press"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
+lang: "fr"
+"_score": 6.2554936
+"parent": null
}
14 => Essec\Faculty\Model\Contribution {#2270
#_index: "academ_contributions"
#_id: "16696"
#_source: array:18 [
"id" => 16696
"slug" => "16696-the-paws-itivity-of-social-media-animal-content"
"yearMonth" => "2025-06"
"year" => 2025
"title" => "The “Paws-itivity” of Social Media Animal Content"
"description" => "SHAMAYLEH, G. 2025. <i>The “Paws-itivity” of Social Media Animal Content</i>. Juin."
"authors" => array:1 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2026-07-13 14:24:38"
"publicationUrl" => "https://globalnews.ca/video/11263859/the-paws-itivity-of-social-media-animal-content/"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Interviews : Emission radio - TV - presse écrite"
"en" => "Interviews: radio - TV - press"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => "Canada"
"en" => "Canada"
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
+lang: "fr"
+"_score": 6.2554936
+"parent": null
}
15 => Essec\Faculty\Model\Contribution {#2271
#_index: "academ_contributions"
#_id: "16697"
#_source: array:18 [
"id" => 16697
"slug" => "16697-pourquoi-met-on-des-videos-animaliers-en-ligne"
"yearMonth" => "2025-06"
"year" => 2025
"title" => "Pourquoi met-on des vidéos animaliers en ligne?"
"description" => "SHAMAYLEH, G. 2025. <i>Pourquoi met-on des vidéos animaliers en ligne?</i> Juin."
"authors" => array:1 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2026-07-13 12:22:25"
"publicationUrl" => "https://lactualite.com/actualites/pourquoi-met-on-des-videos-animaliers-en-ligne/"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Interviews : Emission radio - TV - presse écrite"
"en" => "Interviews: radio - TV - press"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
+lang: "fr"
+"_score": 6.2554936
+"parent": null
}
16 => Essec\Faculty\Model\Contribution {#2272
#_index: "academ_contributions"
#_id: "16702"
#_source: array:18 [
"id" => 16702
"slug" => "16702-more-than-human-gifting-meaning-and-reciprocity-in-human-corvid-relations"
"yearMonth" => "2026-07"
"year" => 2026
"title" => "More-Than-Human Gifting: Meaning and Reciprocity in Human-Corvid Relations"
"description" => "SHAMAYLEH, G., KEREKES, M. et EL-BIALY, R. (2026). More-Than-Human Gifting: Meaning and Reciprocity in Human-Corvid Relations. Dans: Consumer Culture Theory Conference. Kyoto."
"authors" => array:3 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
1 => array:1 [
"name" => "KEREKES Marie"
]
2 => array:1 [
"name" => "EL-BIALY Rowan"
]
]
"ouvrage" => "Consumer Culture Theory Conference"
"keywords" => []
"updatedAt" => "2026-07-13 12:23:09"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
+lang: "fr"
+"_score": 6.2554936
+"parent": null
}
17 => Essec\Faculty\Model\Contribution {#2273
#_index: "academ_contributions"
#_id: "16703"
#_source: array:18 [
"id" => 16703
"slug" => "16703-sharing-in-the-storm-understanding-online-communication-at-times-of-crisis"
"yearMonth" => "2026-07"
"year" => 2026
"title" => "Sharing in the Storm: Understanding Online Communication at Times of Crisis"
"description" => "SHAMAYLEH, G. et ABOELENIEN, A.A. (2026). Sharing in the Storm: Understanding Online Communication at Times of Crisis. Dans: Consumer Culture Theory Conference. Kyoto."
"authors" => array:2 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
1 => array:1 [
"name" => "ABOELENIEN Aya Aboelenien"
]
]
"ouvrage" => "Consumer Culture Theory Conference"
"keywords" => []
"updatedAt" => "2026-07-13 12:23:52"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
+lang: "fr"
+"_score": 6.2554936
+"parent": null
}
18 => Essec\Faculty\Model\Contribution {#2274
#_index: "academ_contributions"
#_id: "16705"
#_source: array:18 [
"id" => 16705
"slug" => "16705-more-than-human-gifting-meaning-and-reciprocity-in-human-corvid-relations"
"yearMonth" => "2026-05"
"year" => 2026
"title" => "More-Than-Human Gifting: Meaning and Reciprocity in Human-Corvid Relations"
"description" => "EL-BIALY, R., SHAMAYLEH, G. et KEREKES, M. (2026). More-Than-Human Gifting: Meaning and Reciprocity in Human-Corvid Relations. Dans: 42e Congrès de l'Association Française du Marketing. Angers."
"authors" => array:3 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
1 => array:1 [
"name" => "EL-BIALY Rowan"
]
2 => array:1 [
"name" => "KEREKES Marie"
]
]
"ouvrage" => "42e Congrès de l'Association Française du Marketing"
"keywords" => []
"updatedAt" => "2026-07-13 14:19:39"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
+lang: "fr"
+"_score": 6.2554936
+"parent": null
}
19 => Essec\Faculty\Model\Contribution {#2275
#_index: "academ_contributions"
#_id: "16706"
#_source: array:18 [
"id" => 16706
"slug" => "16706-more-than-human-gifting-meaning-and-reciprocity-in-human-corvid-relations"
"yearMonth" => "2026-06"
"year" => 2026
"title" => "More-Than-Human Gifting: Meaning and Reciprocity in Human-Corvid Relations"
"description" => "EL-BIALY, R., SHAMAYLEH, G. et KEREKES, M. (2026). More-Than-Human Gifting: Meaning and Reciprocity in Human-Corvid Relations. Dans: Netnocon. Izmir."
"authors" => array:3 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
1 => array:1 [
"name" => "EL-BIALY Rowan"
]
2 => array:1 [
"name" => "KEREKES Marie"
]
]
"ouvrage" => "Netnocon"
"keywords" => []
"updatedAt" => "2026-07-13 14:21:17"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
+lang: "fr"
+"_score": 6.2554936
+"parent": null
}
20 => Essec\Faculty\Model\Contribution {#2276
#_index: "academ_contributions"
#_id: "16707"
#_source: array:18 [
"id" => 16707
"slug" => "16707-science-wants-you-to-share-more-adorable-pet-photos-heres-why"
"yearMonth" => "2025-06"
"year" => 2025
"title" => "Science wants you to share more adorable pet photos. Here’s why"
"description" => "SHAMAYLEH, G. 2025. <i>Science wants you to share more adorable pet photos. Here’s why</i>. Juin."
"authors" => array:1 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
]
"ouvrage" => ""
"keywords" => []
"updatedAt" => "2026-07-13 16:47:35"
"publicationUrl" => "https://www.sciencefocus.com/news/sharing-animal-pictures-relationships"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Interviews : Emission radio - TV - presse écrite"
"en" => "Interviews: radio - TV - press"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
+lang: "fr"
+"_score": 6.2554936
+"parent": null
}
21 => Essec\Faculty\Model\Contribution {#2277
#_index: "academ_contributions"
#_id: "15571"
#_source: array:18 [
"id" => 15571
"slug" => "15571-from-blogs-to-platforms-content-landscape-and-affordances"
"yearMonth" => "2022-11"
"year" => 2022
"title" => "From Blogs to Platforms Content Landscape and Affordances"
"description" => "SHAMAYLEH, G. et ARSEL, Z. (2022). From Blogs to Platforms Content Landscape and Affordances. Dans: Rosa Llamas, Russell Belk eds. <i>The Routledge Handbook of Digital Consumption</i>. 1st ed. London: Routledge."
"authors" => array:2 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
1 => array:1 [
"name" => "ARSEL Zeynep"
]
]
"ouvrage" => "The Routledge Handbook of Digital Consumption"
"keywords" => []
"updatedAt" => "2025-04-30 16:32:13"
"publicationUrl" => "https://doi.org/10.4324/9781003317524-11"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "Since blogs, the number of social media platforms through which consumers express, connect, and monetize content multiplied. Furthermore, these platforms are now equipped with a plethora of technical features that expanded their affordances. As platforms incorporated ephemeral, image, video, and streaming-based content, not only have consumers’ expressive and experimental opportunities increased, but the lines between promotional and expressive content (and consumption and production of this content) have also blurred. This chapter focuses on the various affordances provided by content platforms and offers future researchers a theoretical toolkit to study content creation and consumption."
"en" => "Since blogs, the number of social media platforms through which consumers express, connect, and monetize content multiplied. Furthermore, these platforms are now equipped with a plethora of technical features that expanded their affordances. As platforms incorporated ephemeral, image, video, and streaming-based content, not only have consumers’ expressive and experimental opportunities increased, but the lines between promotional and expressive content (and consumption and production of this content) have also blurred. This chapter focuses on the various affordances provided by content platforms and offers future researchers a theoretical toolkit to study content creation and consumption."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
+lang: "fr"
+"_score": 6.2554936
+"_ignored": array:2 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
]
+"parent": null
}
22 => Essec\Faculty\Model\Contribution {#2278
#_index: "academ_contributions"
#_id: "15570"
#_source: array:18 [
"id" => 15570
"slug" => "15570-digital-affective-encounters-the-relational-role-of-content-circulation-on-social-media-journal-of-consumer-research"
"yearMonth" => "2026-02"
"year" => 2026
"title" => "Digital Affective Encounters: The Relational Role of Content Circulation on Social Media. Journal of Consumer Research"
"description" => "SHAMAYLEH, G. et ARSEL, Z. (2026). Digital Affective Encounters: The Relational Role of Content Circulation on Social Media. Journal of Consumer Research. <i>Journal of Consumer Research</i>, 52(5), pp. 914-934."
"authors" => array:2 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
1 => array:1 [
"name" => "ARSEL Zeynep"
]
]
"ouvrage" => ""
"keywords" => array:5 [
0 => "affect"
1 => "companion species content"
2 => "object circulation"
3 => "consumer relationships"
4 => "social media"
]
"updatedAt" => "2026-07-02 15:01:17"
"publicationUrl" => "https://doi.org/10.1093/jcr/ucaf023"
"publicationInfo" => array:3 [
"pages" => "914-934"
"volume" => "52"
"number" => "5"
]
"type" => array:2 [
"fr" => "Articles"
"en" => "Journal articles"
]
"support_type" => array:2 [
"fr" => "Revue scientifique"
"en" => "Scientific journal"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "One of the most ubiquitous practices on social media is sharing content with others to show affection or affirm an interpersonal connection. Extant consumer research has examined the circulation of objects fueled by desire or as repositories and carriers of emotion and value. The paper extends this work to understand how consumer relationships are shaped through the creation, consumption, and circulation of digital objects imbued with affect. Drawing upon interviews with both managers and followers of animal accounts and netnographic data of animal content on Instagram, this work theorizes how digital affective encounters on social media transpire through the circulation of animal content. The findings highlight the processes through which content is continuously imbued with affective cues to manage parasocial and interpersonal relationships. While affect-laden content can serve as a relational token when shared between friends and family, it can also be captured and modified by large accounts. As a result, the affective force of this content can reach mass audiences and become memetic. Our paper shows the significant role of affect as a mobilizing force of digital affective networks. Beyond animal content, the framework is transferable to the circulation of other social media content and consumer-influencer relationships."
"en" => "One of the most ubiquitous practices on social media is sharing content with others to show affection or affirm an interpersonal connection. Extant consumer research has examined the circulation of objects fueled by desire or as repositories and carriers of emotion and value. The paper extends this work to understand how consumer relationships are shaped through the creation, consumption, and circulation of digital objects imbued with affect. Drawing upon interviews with both managers and followers of animal accounts and netnographic data of animal content on Instagram, this work theorizes how digital affective encounters on social media transpire through the circulation of animal content. The findings highlight the processes through which content is continuously imbued with affective cues to manage parasocial and interpersonal relationships. While affect-laden content can serve as a relational token when shared between friends and family, it can also be captured and modified by large accounts. As a result, the affective force of this content can reach mass audiences and become memetic. Our paper shows the significant role of affect as a mobilizing force of digital affective networks. Beyond animal content, the framework is transferable to the circulation of other social media content and consumer-influencer relationships."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
+lang: "fr"
+"_score": 6.2554936
+"_ignored": array:2 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
]
+"parent": null
}
23 => Essec\Faculty\Model\Contribution {#2279
#_index: "academ_contributions"
#_id: "15577"
#_source: array:18 [
"id" => 15577
"slug" => "15577-ai-chatbots-are-still-far-from-replacing-human-therapists"
"yearMonth" => "2023-03"
"year" => 2023
"title" => "AI Chatbots are Still Far From Replacing Human Therapists."
"description" => "SHAMAYLEH, G. (2023). AI Chatbots are Still Far From Replacing Human Therapists. <i>The Conversation</i>."
"authors" => array:1 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
]
"ouvrage" => ""
"keywords" => array:1 [
0 => "AI chatbots in therapy"
]
"updatedAt" => "2025-04-16 10:21:41"
"publicationUrl" => "https://theconversation.com/ai-chatbots-are-still-far-from-replacing-human-therapists-201084"
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Articles ou vidéos de vulgarisation"
"en" => "Press article, video or other popular media"
]
"support_type" => array:2 [
"fr" => "Presse"
"en" => "Press"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => "The article explores the current limitations of AI chatbots in mental health care. While these chatbots can offer immediate support and assist with mild symptoms of depression and anxiety, they lack the genuine empathy, nuanced understanding, and ethical judgment that human therapists provide. The World Health Organization emphasizes that AI should not be the sole provider of health care, highlighting the importance of human oversight. Leading AI mental health applications like Woebot, Youper, and Wysa position themselves as supplementary tools rather than replacements for traditional therapy."
"en" => "The article explores the current limitations of AI chatbots in mental health care. While these chatbots can offer immediate support and assist with mild symptoms of depression and anxiety, they lack the genuine empathy, nuanced understanding, and ethical judgment that human therapists provide. The World Health Organization emphasizes that AI should not be the sole provider of health care, highlighting the importance of human oversight. Leading AI mental health applications like Woebot, Youper, and Wysa position themselves as supplementary tools rather than replacements for traditional therapy."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
+lang: "fr"
+"_score": 6.2554936
+"_ignored": array:2 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
]
+"parent": null
}
24 => Essec\Faculty\Model\Contribution {#2280
#_index: "academ_contributions"
#_id: "15586"
#_source: array:18 [
"id" => 15586
"slug" => "15586-do-we-know-a-crisis-when-we-see-one-a-practice-theoretic-conceptualization-of-consumers-experience-of-systemic-crisis"
"yearMonth" => "2023-10"
"year" => 2023
"title" => "Do We Know a Crisis When We See One? A Practice Theoretic Conceptualization of Consumers’ Experience of Systemic Crisis"
"description" => "SHAMAYLEH, G., FISCHER, E. et DOLBEC, P.Y. (2023). Do We Know a Crisis When We See One? A Practice Theoretic Conceptualization of Consumers’ Experience of Systemic Crisis. Dans: Association for Consumer Research. Seattle."
"authors" => array:3 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
1 => array:1 [
"name" => "FISCHER Eileen"
]
2 => array:1 [
"name" => "DOLBEC Pierre-Yann"
]
]
"ouvrage" => "Association for Consumer Research"
"keywords" => []
"updatedAt" => "2025-04-12 01:00:51"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => ""
]
"type" => array:2 [
"fr" => "Communications dans une conférence"
"en" => "Presentations at an Academic or Professional conference"
]
"support_type" => array:2 [
"fr" => null
"en" => null
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => ""
"en" => ""
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
+lang: "fr"
+"_score": 6.2554936
+"parent": null
}
25 => Essec\Faculty\Model\Contribution {#2281
#_index: "academ_contributions"
#_id: "16512"
#_source: array:18 [
"id" => 16512
"slug" => "16512-eco-influencers-saving-planet-earth-one-audience-member-at-a-time"
"yearMonth" => "2026-06"
"year" => 2026
"title" => "Eco-influencers: Saving planet earth one audience member at a time"
"description" => "ABOELENIEN, A.A. et SHAMAYLEH, G. (2026). Eco-influencers: Saving planet earth one audience member at a time. Dans: <i>The Routledge Companion to Social Media Influencers</i>. 1st ed. Routledge, pp. 352-365."
"authors" => array:2 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
1 => array:1 [
"name" => "ABOELENIEN Aya Aboelenien"
]
]
"ouvrage" => "The Routledge Companion to Social Media Influencers"
"keywords" => array:5 [
0 => "ecoinfluencers"
1 => "social media"
2 => "sustainability"
3 => "environmental causes"
4 => """
brands,\n
communication
"""
]
"updatedAt" => "2026-06-11 11:04:04"
"publicationUrl" => "https://www.taylorfrancis.com/chapters/edit/10.4324/9781003507291-30/eco-influencers-aya-aboelenien-ghalia-shamayleh"
"publicationInfo" => array:3 [
"pages" => "352-365"
"volume" => ""
"number" => "26"
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => """
Who are ecoinfluencers? Why do they matter? How do they manage their accounts? And what challenges do they face? Ecoinfluencers exist on various social media platforms and use their accounts to advocate for environmental causes. This chapter starts by covering their conceptualization in the literature as warriors on topics related to climate change, green consumption, sustainability, and zero waste. Next, the chapter discusses the importance of ecoinfluencers’ work within society as they aid policymakers, organizations, and activists in educating citizens on sustainability topics. The chapter then covers how ecoinfluencers strategically manage their content, their tone of communication, and their embeddedness in a supportive ecosystem to maximize their persuasiveness. Their content includes easy-to-parse educational content on environmental issues, day-to-day tips on how to live green, and personal accounts of individual challenges in sustainability journeys. In addition, ecoinfluencers ensure that such content is communicated in a conversational tone that welcomes their audiences while being non-judgmental. They also communicate in a transparent manner to build their credibility. Ecoinfluencers also establish connections with other ecoinfluencers, ecobrands, policymakers, and environmental activists. This unique platform setup ensures effective communication with their audience that aids them in their sustainability journeys. Finally, the chapter discusses the challenges that ecoinfluencers face in their pursuit and provides an agenda for future research.\n
\n
En Francais\n
Qui sont les éco-influenceurs, comment gèrent-ils leur activité et quels défis rencontrent-ils ? Ce chapitre examine la conceptualisation de ces acteurs qui mobilisent les réseaux sociaux pour défendre les causes environnementales (climat, consommation verte, zéro déchet). Il souligne leur rôle sociétal crucial dans l’éducation à la durabilité, aux côtés des décideurs politiques et des militants. L’analyse décrypte leurs stratégies pour maximiser leur pouvoir de persuasion : diffusion de contenus accessibles (conseils pratiques, récits personnels), adoption d'un ton transparent et bienveillant, et ancrage dans un écosystème collaboratif (éco-marques, activistes). Enfin, le chapitre aborde les défis inhérents à leur pratique et propose un agenda pour les recherches futures.
"""
"en" => "Who are ecoinfluencers? Why do they matter? How do they manage their accounts? And what challenges do they face? Ecoinfluencers exist on various social media platforms and use their accounts to advocate for environmental causes. This chapter starts by covering their conceptualization in the literature as warriors on topics related to climate change, green consumption, sustainability, and zero waste. Next, the chapter discusses the importance of ecoinfluencers’ work within society as they aid policymakers, organizations, and activists in educating citizens on sustainability topics. The chapter then covers how ecoinfluencers strategically manage their content, their tone of communication, and their embeddedness in a supportive ecosystem to maximize their persuasiveness. Their content includes easy-to-parse educational content on environmental issues, day-to-day tips on how to live green, and personal accounts of individual challenges in sustainability journeys. In addition, ecoinfluencers ensure that such content is communicated in a conversational tone that welcomes their audiences while being non-judgmental. They also communicate in a transparent manner to build their credibility. Ecoinfluencers also establish connections with other ecoinfluencers, ecobrands, policymakers, and environmental activists. This unique platform setup ensures effective communication with their audience that aids them in their sustainability journeys. Finally, the chapter discusses the challenges that ecoinfluencers face in their pursuit and provides an agenda for future research."
]
"authors_fields" => array:2 [
"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
+lang: "fr"
+"_score": 6.2554936
+"_ignored": array:2 [
0 => "abstract.en.keyword"
1 => "abstract.fr.keyword"
]
+"parent": null
}
26 => Essec\Faculty\Model\Contribution {#2282
#_index: "academ_contributions"
#_id: "16513"
#_source: array:18 [
"id" => 16513
"slug" => "16513-pet-influencers-navigating-narrative-and-sponsored-content"
"yearMonth" => "2026-06"
"year" => 2026
"title" => "Pet Influencers: Navigating Narrative and Sponsored Content"
"description" => "SHAMAYLEH, G. (2026). Pet Influencers: Navigating Narrative and Sponsored Content. Dans: <i>Routledge Companion to Influencer Marketing</i>. 1st ed. Routledge."
"authors" => array:4 [
0 => array:3 [
"name" => "SHAMAYLEH Ghalia"
"bid" => "B00819532"
"slug" => "shamayleh-ghalia"
]
1 => array:1 [
"name" => "MARDON Rebecca"
]
2 => array:1 [
"name" => "COSTELLO Joyce"
]
3 => array:1 [
"name" => "COCKER Hayley"
]
]
"ouvrage" => "Routledge Companion to Influencer Marketing"
"keywords" => array:4 [
0 => "Pet influencers"
1 => "non-human influencers"
2 => """
human-animal relationships,\n
anthropomorphism
"""
3 => "sponsorship"
]
"updatedAt" => "2026-06-11 11:06:16"
"publicationUrl" => null
"publicationInfo" => array:3 [
"pages" => ""
"volume" => ""
"number" => "23"
]
"type" => array:2 [
"fr" => "Chapitres"
"en" => "Book chapters"
]
"support_type" => array:2 [
"fr" => "Editeur"
"en" => "Publisher"
]
"countries" => array:2 [
"fr" => null
"en" => null
]
"abstract" => array:2 [
"fr" => """
This chapter conceptualizes how account managers create pet social media content by leveraging\n
textual and visual cues to construct digital narratives that engage their online audiences. Previous\n
consumer research has focused on human influencers, their construction of a persona and\n
narratives, performance of authenticity, and management of parasocial relationships. Left\n
unexplored is their animal equivalent on social platforms, pet influencers. Researchers have\n
investigated human-animal relationships through frameworks such as anthropomorphism and\n
extended self but have focused on offline interspecies interactions. Marketing and media studies\n
have addressed pet influencers and content; however, narratives devised to engage audiences and\n
create and inform sponsorship opportunities remain underexplored. This chapter examines how\n
content creators motivated by affective encounters with non-human actors construct pet content.\n
The developed framework details two narrative forms evoked in pet content: sequential character\n
narrative and intertextual memetic narrative. The former builds a serial, coherent storyline for the\n
account’s persona, influencing followers to develop parasocial relationships with the mediated\n
pet. Conversely, the latter incorporates culturally recognizable themes into the persona and\n
storyline to elicit sentiments such as humor and nostalgia. The framework also illustrates how\n
both narrative forms are adapted for sponsored content. This chapter addresses a gap in the\n
influencer marketing literature concerning the management of non-human influencers by\n
offering a conceptual account of how content is crafted when an account is managed by an\n
individual other than the account persona. It also offers practical recommendations for marketing\n
professionals aiming to collaborate with pet content creators or engage their online communities\n
affectively.\n
\n
En Francais
"""
"en" => """
This chapter conceptualizes how account managers create pet social media content by leveraging\n
textual and visual cues to construct digital narratives that engage their online audiences. Previous\n
consumer research has focused on human influencers, their construction of a persona and\n
narratives, performance of authenticity, and management of parasocial relationships. Left\n
unexplored is their animal equivalent on social platforms, pet influencers. Researchers have\n
investigated human-animal relationships through frameworks such as anthropomorphism and\n
extended self but have focused on offline interspecies interactions. Marketing and media studies\n
have addressed pet influencers and content; however, narratives devised to engage audiences and\n
create and inform sponsorship opportunities remain underexplored. This chapter examines how\n
content creators motivated by affective encounters with non-human actors construct pet content.\n
The developed framework details two narrative forms evoked in pet content: sequential character\n
narrative and intertextual memetic narrative. The former builds a serial, coherent storyline for the\n
account’s persona, influencing followers to develop parasocial relationships with the mediated\n
pet. Conversely, the latter incorporates culturally recognizable themes into the persona and\n
storyline to elicit sentiments such as humor and nostalgia. The framework also illustrates how\n
both narrative forms are adapted for sponsored content. This chapter addresses a gap in the\n
influencer marketing literature concerning the management of non-human influencers by\n
offering a conceptual account of how content is crafted when an account is managed by an\n
individual other than the account persona. It also offers practical recommendations for marketing\n
professionals aiming to collaborate with pet content creators or engage their online communities\n
affectively.
"""
]
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"fr" => "Marketing"
"en" => "Marketing"
]
"indexedAt" => "2026-07-18T05:23:29.000Z"
]
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"docTitle" => "Ghalia SHAMAYLEH"
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