Essec\Faculty\Model\Contribution {#2233
  #_index: "academ_contributions"
  #_id: "15506"
  #_source: array:26 [
    "id" => "15506"
    "slug" => "15506-milk-mantra-happy-farmers-happy-cows-best-milk"
    "yearMonth" => "2023-07"
    "year" => "2023"
    "title" => "Milk Mantra: Happy Farmers = Happy Cows = Best Milk"
    "description" => "CHATTERJEE, A. et CHEN, L. (2023). Milk Mantra: Happy Farmers = Happy Cows = Best Milk. ESSEC Business School, pp. 1-32."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "CHATTERJEE Arijit"
        "bid" => "B00261792"
        "slug" => "chatterjee-arijit"
      ]
      1 => array:1 [
        "name" => "CHEN Liying"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:9 [
      0 => "Triple bottom line"
      1 => "People planet profit"
      2 => "Scaling up process"
      3 => "Stakeholder management"
      4 => "Technology innovation management"
      5 => "Package innovation"
      6 => "Blockchain traceability"
      7 => "Market expansion"
      8 => "Purpose driven leadership"
    ]
    "updatedAt" => "2025-03-24 09:32:59"
    "publicationUrl" => "https://www.thecasecentre.org/products/view?id=191030"
    "publicationInfo" => array:3 [
      "pages" => "1-32"
      "volume" => ""
      "number" => "723-0040-1"
    ]
    "type" => array:2 [
      "fr" => "Etudes de cas déposées"
      "en" => "Published cases"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Milk Mantra, the first Indian VC-backed new-age dairy food company, created in 2009, has disrupted the milk market and has become one of the leading players in Odisha. The company's purpose has been to pursue 'nourishing a pure and healthy life' for customers and to be responsible to its farmers from its inception. Srikumar, the founder and CEO, and Rashima, the cofounder, believe that Milk Mantra has reached the phases where it is ready to scale and is hopeful of finding a proper way to scale without drifting away from the mission that motivated them to create Milk Mantra."
      "en" => "Milk Mantra, the first Indian VC-backed new-age dairy food company, created in 2009, has disrupted the milk market and has become one of the leading players in Odisha. The company's purpose has been to pursue 'nourishing a pure and healthy life' for customers and to be responsible to its farmers from its inception. Srikumar, the founder and CEO, and Rashima, the cofounder, believe that Milk Mantra has reached the phases where it is ready to scale and is hopeful of finding a proper way to scale without drifting away from the mission that motivated them to create Milk Mantra."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2025-12-05T11:22:03.000Z"
    "docTitle" => "Milk Mantra: Happy Farmers = Happy Cows = Best Milk"
    "docSurtitle" => "Etudes de cas déposées"
    "authorNames" => "<a href="/cv/chatterjee-arijit">CHATTERJEE Arijit</a>, CHEN Liying"
    "docDescription" => "<span class="document-property-authors">CHATTERJEE Arijit, CHEN Liying</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2023</span>"
    "keywordList" => "<a href="#">Triple bottom line</a>, <a href="#">People planet profit</a>, <a href="#">Scaling up process</a>, <a href="#">Stakeholder management</a>, <a href="#">Technology innovation management</a>, <a href="#">Package innovation</a>, <a href="#">Blockchain traceability</a>, <a href="#">Market expansion</a>, <a href="#">Purpose driven leadership</a>"
    "docPreview" => "<b>Milk Mantra: Happy Farmers = Happy Cows = Best Milk</b><br><span>2023-07 | Etudes de cas déposées </span>"
    "docType" => "research"
    "publicationLink" => "<a href="https://www.thecasecentre.org/products/view?id=191030" target="_blank">Milk Mantra: Happy Farmers = Happy Cows = Best Milk</a>"
  ]
  +lang: "fr"
  +"_score": 8.620327
  +"_ignored": array:2 [
    0 => "abstract.en.keyword"
    1 => "abstract.fr.keyword"
  ]
  +"parent": null
}