Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "11111"
  #_source: array:26 [
    "id" => "11111"
    "slug" => "why-luxury-marketing-does-not-need-to-be-data-driven"
    "yearMonth" => "2017-09"
    "year" => "2017"
    "title" => "Why luxury marketing does not need to be data-driven"
    "description" => "SOM, A. (2017). Why luxury marketing does not need to be data-driven. <i>ESSEC Knowledge</i>."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "SOM Ashok"
        "bid" => "B00001502"
        "slug" => "som-ashok"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2021-09-24 10:33:27"
    "publicationUrl" => "http://knowledge.essec.edu/en/strategy/why-luxury-marketing-doesnt-need-be-data-driven.html"
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Articles ou vidéos de vulgarisation"
      "en" => "Press article, video or other popular media"
    ]
    "support_type" => array:2 [
      "fr" => "Presse"
      "en" => "Press"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => null
      "en" => null
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-11-21T15:21:45.000Z"
    "docTitle" => "Why luxury marketing does not need to be data-driven"
    "docSurtitle" => "Press article, video or other popular media"
    "authorNames" => "<a href="/cv/som-ashok">SOM Ashok</a>"
    "docDescription" => "<span class="document-property-authors">SOM Ashok</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2017</span>"
    "keywordList" => ""
    "docPreview" => "<b>Why luxury marketing does not need to be data-driven</b><br><span>2017-09 | Press article, video or other popular media </span>"
    "docType" => "research"
    "publicationLink" => "<a href="http://knowledge.essec.edu/en/strategy/why-luxury-marketing-doesnt-need-be-data-driven.html" target="_blank">Why luxury marketing does not need to be data-driven</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 9.119175
  +"parent": null
}