The paper identifies food quality labels (QL) key factors of success. Consumers’ perceptions are analyzed in terms of trust and purchase intention. Trust increases purchase intention. Claim support sentences (certifying agent particularly, scientific proof and content) have been found to increase both trust and purchase intention.
DECLERCK, F., FOURCADET, O. et NADAUD, P. (2007). Whare are Food Quality Labels Key Factors of Sucess? Dans: 2007 IAMA World Food & Agribusiness Symposium Papers and Presentations. IAMA.