Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "9552"
  #_source: array:26 [
    "id" => "9552"
    "slug" => "volvic-the-new-equation"
    "yearMonth" => "2009"
    "year" => "2009"
    "title" => "Volvic: the new equation"
    "description" => "FOURCADET, O. (2009). Volvic: the new equation. ESSEC Business School."
    "authors" => array:1 [
      0 => array:3 [
        "name" => "FOURCADET Olivier"
        "bid" => "B00000198"
        "slug" => "fourcadet-olivier"
      ]
    ]
    "ouvrage" => ""
    "keywords" => array:10 [
      0 => "CSR"
      1 => "Cause related marketing"
      2 => "Marketing"
      3 => "Stakeholder"
      4 => "France"
      5 => "Water"
      6 => "Beverage industry"
      7 => "Trust"
      8 => "Social responsibility"
      9 => "Marketing"
    ]
    "updatedAt" => "2021-07-13 14:31:16"
    "publicationUrl" => "http://dspace.essec.fr/handle/essec/4037"
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Etudes de cas déposées"
      "en" => "Published cases"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Volvic’s marketing team contemplates CRM (cause related marketing) as a possible brand lever for this half a century old bottled mineral water brand. The case presents the market situation, consumers’ trends, etc. An exhaustive set of criteria / issues to consider for selecting a CRM initiative is provide to the participants who then are asked to build a CRM initiative."
      "en" => "Volvic’s marketing team contemplates CRM (cause related marketing) as a possible brand lever for this half a century old bottled mineral water brand. The case presents the market situation, consumers’ trends, etc. An exhaustive set of criteria / issues to consider for selecting a CRM initiative is provide to the participants who then are asked to build a CRM initiative."
    ]
    "authors_fields" => array:2 [
      "fr" => "Management"
      "en" => "Management"
    ]
    "indexedAt" => "2024-11-21T11:21:49.000Z"
    "docTitle" => "Volvic: the new equation"
    "docSurtitle" => "Published cases"
    "authorNames" => "<a href="/cv/fourcadet-olivier">FOURCADET Olivier</a>"
    "docDescription" => "<span class="document-property-authors">FOURCADET Olivier</span><br><span class="document-property-authors_fields">Management</span> | <span class="document-property-year">2009</span>"
    "keywordList" => "<a href="#">CSR</a>, <a href="#">Cause related marketing</a>, <a href="#">Marketing</a>, <a href="#">Stakeholder</a>, <a href="#">France</a>, <a href="#">Water</a>, <a href="#">Beverage industry</a>, <a href="#">Trust</a>, <a href="#">Social responsibility</a>, <a href="#">Marketing</a>"
    "docPreview" => "<b>Volvic: the new equation</b><br><span>2009 | Published cases </span>"
    "docType" => "research"
    "publicationLink" => "<a href="http://dspace.essec.fr/handle/essec/4037" target="_blank">Volvic: the new equation</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.953466
  +"parent": null
}