This article traces the history of growth of Vodafone and its capability to transform and adapt itself to dramatically changing market environment in the immensely complex telecommunication sector. The article focuses on Vodafone’s growth through acquisitions and integration of acquired units through its corporate branding strategy. It raises issues of “One Vodafone” strategy of technology integration.
SOM, A. (2005). Vodafone: Strategic Convergence through Technology. Dans: Proceedings of the GBATA Conference: Global Markets in Dynamic Environments: Making Positive Connections through Strategy, Technology and Knowledge. GBATA.