Valeurs culturelles et attitudes par rapport au luxe : l'exemple du Québec

Conference Proceedings

Valeurs culturelles et attitudes par rapport au luxe : l’exemple du Québec

Year

2003

Authors

Abstract

The main objective of this study is to describe patterns of luxury attitudes of “excursionnist” consumers. Facing the democratisation of luxury consumption, mainly in north America, companies need to cope with these new consumers. The research assesses the cross national validity of luxury attitudes developed by Dubois and Laurent (1996). By running correspondence and cluster analyses, the 3 patterns of luxury attitudes (democratic, elitist and distance) and found in the sample of 110 Mba students from Québec. The results support the assumption that Québecois values are different from those of other north american consumersThe managerial implications of the results are discussed.

NYECK, S. et ROUX, E. (2003). Valeurs culturelles et attitudes par rapport au luxe : l’exemple du Québec. Dans: Actes de la Conférence ASAC : Association des Sciences Administratives Canadienne, 2003. Administrative Sciences Association of Canada (ASAC).