Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "4267"
  #_source: array:26 [
    "id" => "4267"
    "slug" => "uncertainty-complexity-and-new-product-development"
    "yearMonth" => "1997-01"
    "year" => "1997"
    "title" => "Uncertainty, Complexity and New Product Development"
    "description" => "THIETART, R.A. et XUEREB, J.M. (1997). Uncertainty, Complexity and New Product Development. Dans: <i>Strategy, Structure and Style</i>. 1st ed. John Wiley & Sons, Inc. pp. 329-356."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "THIETART Raymond-Alain"
        "bid" => "B00000495"
        "slug" => "thietart-raymond-alain"
      ]
      1 => array:3 [
        "name" => "XUEREB Jean-Marc"
        "bid" => "B00000535"
        "slug" => "xuereb-jean-marc"
      ]
    ]
    "ouvrage" => "Strategy, Structure and Style"
    "keywords" => []
    "updatedAt" => "2021-09-06 14:06:32"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => "329-356"
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Chapitres"
      "en" => "Book chapters"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Ce chapitre de livre étudie les différents moyens que les gestionnaires peuvent utiliser pour réduire la complexité et l'incertitude associées au développement d'une innovation puis établit un lien entre ces différents moyens, le niveau d'incertitude et de complexité et la performance commerciale du produit nouveau."
      "en" => "The aim of this study is to investigate the effectiveness of the different means used by organizations to reduce the perception of uncertainty and complexity which confronts innovation project managers. It then establishes a link between the various means, the levels of uncertainty and complexity and the commercial performance of the new product."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-22T04:21:46.000Z"
    "docTitle" => "Uncertainty, Complexity and New Product Development"
    "docSurtitle" => "Book chapters"
    "authorNames" => "<a href="/cv/thietart-raymond-alain">THIETART Raymond-Alain</a>, <a href="/cv/xuereb-jean-marc">XUEREB Jean-Marc</a>"
    "docDescription" => "<span class="document-property-authors">THIETART Raymond-Alain, XUEREB Jean-Marc</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1997</span>"
    "keywordList" => ""
    "docPreview" => "<b>Uncertainty, Complexity and New Product Development</b><br><span>1997-01 | Book chapters </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Uncertainty, Complexity and New Product Development</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 7.6836157
  +"parent": null
}