Essec\Faculty\Model\Contribution {#2188
  #_index: "academ_contributions"
  #_id: "8495"
  #_source: array:26 [
    "id" => "8495"
    "slug" => "uncertainty-complexity-and-new-product-development"
    "yearMonth" => "1994-09"
    "year" => "1994"
    "title" => "Uncertainty, Complexity and New Product Development"
    "description" => "THIETART, R.A. et XUEREB, J.M. (1994). <i>Uncertainty, Complexity and New Product Development</i>. ESSEC Business School."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "THIETART Raymond-Alain"
        "bid" => "B00000495"
        "slug" => "thietart-raymond-alain"
      ]
      1 => array:3 [
        "name" => "XUEREB Jean-Marc"
        "bid" => "B00000535"
        "slug" => "xuereb-jean-marc"
      ]
    ]
    "ouvrage" => ""
    "keywords" => []
    "updatedAt" => "2020-12-17 21:00:33"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Documents de travail"
      "en" => "Working Papers"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "Cet article étudie les différents moyens que les gestionnaires peuvent utiliser pour réduire la complexité et l'incertitude associées au développement d'une innovation, puis établit un lien entre ces différents moyens et le succès commercial du  nouveau produit."
      "en" => "This presentation focuses on the question of identifying how managers proceed to reduce the uncertainty and the complexity associated with innovation, and how different means of uncertainty reduction are associated with the innovation's success or failure."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-05-01T10:21:56.000Z"
    "docTitle" => "Uncertainty, Complexity and New Product Development"
    "docSurtitle" => "Working Papers"
    "authorNames" => "<a href="/cv/thietart-raymond-alain">THIETART Raymond-Alain</a>, <a href="/cv/xuereb-jean-marc">XUEREB Jean-Marc</a>"
    "docDescription" => "<span class="document-property-authors">THIETART Raymond-Alain, XUEREB Jean-Marc</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">1994</span>"
    "keywordList" => ""
    "docPreview" => "<b>Uncertainty, Complexity and New Product Development</b><br><span>1994-09 | Working Papers </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">Uncertainty, Complexity and New Product Development</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 7.6621428
  +"parent": null
}