Year
2007
Abstract
The book presents the results of the authors’ research on the role of identity in the behavior of firms and their managers.The authors introduce a dialectical perspective on organizational identity and show how it can be a crucial asset in a firm’s performance and adaptation or become a huge liability.The authors propose a set of conceptual frameworks to help managers deal with identity in mergers-and-acquisitions, strategic alliances, spin-offs, and brand identity management.The authors also outline a methodology for auditing an organization’s identity and conclude with recommendations to senior managers who seek to evolve, or radically change, the identity of their company.
BOUCHIKHI, H. et KIMMERLY, J.R. (2007). The Soul of the Corporation. How to Manage the Identity of your Company. Pearson Education, Wharton School Publishing, 256 pages.