Essec\Faculty\Model\Contribution {#2216
  #_index: "academ_contributions"
  #_id: "5166"
  #_source: array:26 [
    "id" => "5166"
    "slug" => "the-role-of-trust-in-consummers-evaluations-of-website-personnalization"
    "yearMonth" => "2007-12"
    "year" => "2007"
    "title" => "The Role of Trust in Consummers' Evaluations of Website Personnalization"
    "description" => "DE  PECHPEYROU, P. et DESMET, P. (2007). The Role of Trust in Consummers' Evaluations of Website Personnalization. Dans: <i>ANZMAC 2007 Conference Proceedings: 3Rs reputation responsibility relevance. Australia & New-Zealand Marketing Academy</i>. University of Otago."
    "authors" => array:2 [
      0 => array:3 [
        "name" => "DESMET Pierre"
        "bid" => "B00000155"
        "slug" => "desmet-pierre"
      ]
      1 => array:1 [
        "name" => "DE  PECHPEYROU P."
      ]
    ]
    "ouvrage" => "ANZMAC 2007 Conference Proceedings: 3Rs reputation responsibility relevance. Australia & New-Zealand Marketing Academy"
    "keywords" => array:4 [
      0 => "Confiance"
      1 => "Personnalisation"
      2 => "Site internet"
      3 => "Valeur perçue"
    ]
    "updatedAt" => "2021-04-19 17:57:25"
    "publicationUrl" => null
    "publicationInfo" => array:3 [
      "pages" => null
      "volume" => null
      "number" => null
    ]
    "type" => array:2 [
      "fr" => "Actes d'une conférence"
      "en" => "Conference Proceedings"
    ]
    "support_type" => array:2 [
      "fr" => "Editeur"
      "en" => "Publisher"
    ]
    "countries" => array:2 [
      "fr" => null
      "en" => null
    ]
    "abstract" => array:2 [
      "fr" => "CD-Rom Les sites marchands personnalisent leur merchandising à des fins d'augmentation de leurs ventes. Ainsi, ils adaptent le contenu des articles proposés en fonction de l'information disponible sur les préférences  "déclarées ou inférées " de chaque visiteur. Cette stratégie est créatrice de valeur pour le client à travers trois types de bénéfices : cognitif, financier et expérientiel. Cependant, elle peut également réduire la valeur perçue aux yeux du consommateur du fait de trois freins perçus : l'aspect commercial de la démarche, le manque de qualité des recommandations et leur trop grand nombre. Les résultats de notre recherche établissent que (1) la confiance vis-à-vis du site en matière de personnalisation contribue à souligner les bénéfices perçus et à réduire les freins perçus à l'égard de la personnalisation, (2) ces bénéfices et freins perçus sont les antécédents d'une attitude générale de la personnalisation du site web, (3) cette dernière étant elle-même un antécédent nouveau et majeur de l'attitude à l'égard du site web."
      "en" => "Websites are trying to increase their sales through personalized merchandising: they adapt the page content depending on the information available on the visitor's known or inferred preferences. Such a strategy enhances customer value through three types of benefits (cognitive, financial and experiential). However it can also decrease value through three perceived liabilities (commercial aspect, quality and quantity of the personalized recommendations). The results of our research demonstrate that (1) trust in website personalization will drive the positive effect of perceived benefits and the negative effect of perceived liabilities on the attitude toward personalization, (2) these benefits and liabilities are antecedents of a general attitude toward website personalization, (3) which is a new and important antecedent of attitude toward the website."
    ]
    "authors_fields" => array:2 [
      "fr" => "Marketing"
      "en" => "Marketing"
    ]
    "indexedAt" => "2024-12-21T15:21:45.000Z"
    "docTitle" => "The Role of Trust in Consummers' Evaluations of Website Personnalization"
    "docSurtitle" => "Conference Proceedings"
    "authorNames" => "<a href="/cv/desmet-pierre">DESMET Pierre</a>, DE  PECHPEYROU P."
    "docDescription" => "<span class="document-property-authors">DESMET Pierre, DE  PECHPEYROU P.</span><br><span class="document-property-authors_fields">Marketing</span> | <span class="document-property-year">2007</span>"
    "keywordList" => "<a href="#">Confiance</a>, <a href="#">Personnalisation</a>, <a href="#">Site internet</a>, <a href="#">Valeur perçue</a>"
    "docPreview" => "<b>The Role of Trust in Consummers' Evaluations of Website Personnalization</b><br><span>2007-12 | Conference Proceedings </span>"
    "docType" => "research"
    "publicationLink" => "<a href="#" target="_blank">The Role of Trust in Consummers' Evaluations of Website Personnalization</a>"
  ]
  +lang: "en"
  +"_type": "_doc"
  +"_score": 8.83707
  +"parent": null
}