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Prince Harry and Meghan Markle’s wedding, in comparison to his mother Diana’s and brother William’s, was much more followed. Over six million people tweeted on Prince Harry’s wedding day between 10 pm Friday and 11 pm Saturday*, more than three times the number during his older brother’s wedding. The Royal wedding is indeed expected to boost the UK economy by nearly £1.1bn, according to experts. Over £70 million** has been spent on memorabilia: mugs, t-shirts, cakes, flags and… condoms. Following the engagement announcement, a number of hotels rushed out “Royal wedding packages”. But how are we to explain the Royal Family celebrity status?
DION, D. (2018). The making of royal celebrities: the role of consumer buy-in. ESSEC Knowledge.