Year
1997
Authors
XUEREB Jean-Marc, INGHAM M.
Abstract
This research is an attempt to study and understand the organizational learning process through which entrepreneurial organizations learn how to study and to integrate customers’ needs in their innovation design and development.
INGHAM, M. et XUEREB, J.M. (1997). The Evolution of Market Knowledge in New High Technology Firms : An Organizational Learning Perspective. ESSEC Business School.