PACHE Anne-Claire, BATTILANA Julie, SENGUL Metin, KIMSEY Marissa
Corporations are being pushed to dial down their single-minded pursuit of financial gain and pay closer attention to their impact on employees, customers, communities, and the environment. But changing an organization’s DNA may require upending the existing business model and lowering profitability, at least in the short term. The authors’ research suggests that successful dual-purpose companies build a commitment to creating both economic and social value into their core activities. This approach, which they call hybrid organizing, includes: setting and monitoring social goals alongside financial ones, structuring the organization to support both, hiring and mobilizing employees to embrace them, and practicing dual-minded leadership.
BATTILANA, J., PACHE, A.C., SENGUL, M. et KIMSEY, M. (2019). The Dual Purpose Playbook: What it really takes to do good and do well at the same time. Harvard Business Review, 97(4), pp. 3-11.