Journal articles
Year
2007
Abstract
With “tertairization”, firms must no longer produce products, bt “solutions” which include customer’s value. This transformation completely renovates economic and organizational logics at work in industrial and agricultural firms. It requires a radical change of the interpretive frame of activity for the actors of value chains : suppliers, employees, clients. In this article, authors study the managerial issues linked to this transformation and propose a theoretical approach based upon pragmatism and semiotics. The concerned actors of the value of the valuechain face a challenge : the mental frames to anderstand their own activity are questioned and the narrations through which they usually made sense of their cooperative practices fails. Therefore they must rebuild the intelligibility of collective activity.
LORINO, P. et NEFUSSI, J. (2007). Tertiarisation des filières et reconstruction du sens à travers des récits collectifs. Revue Française de Gestion, pp. 75-92.
Keywords