Year
1995
Abstract
This paper proposes and illustrates a strategic planning method that organizes the allocation of resources around the key business processes of the firm, which notably improves the connection between strategy and operations on the one hand, and the management of local uncertainties on the other hand.
DEMEESTERE, R. et MOTTIS, N. (1995). Strategic Planning and Investment Projects Evaluation : Some Guidelines to Integrate these Two Approaches in Using Business Processes Analysis. ESSEC Business School.